再次占領(lǐng)客廳

??? 當(dāng)初微軟宣布銷售媒體屋（Mediaroom）的計(jì)劃時(shí)，它的意圖已經(jīng)非常明顯。媒體屋是一項(xiàng)依托于互聯(lián)網(wǎng)的電視服務(wù)，針對(duì)的是有線電視公司。如今，微軟希望投入更多的資金與時(shí)間，將Xbox打造成一個(gè)客廳多媒體中樞。而這項(xiàng)舉措的一部分包括由微軟位于圣塔莫尼卡市的制作工作室開(kāi)發(fā)的內(nèi)容。目前，該工作室由前CBS高管南希?特倫負(fù)責(zé)。換言之，新Xbox將不僅僅是一款強(qiáng)大的游戲工具，而是會(huì)成為為用戶提供獨(dú)家原創(chuàng)數(shù)字內(nèi)容的特洛伊木馬。

Dominate the living room...again

??? When Microsoft announced plans to sell Mediaroom, its technology for Internet-based TV services aimed at cable companies, the message was clear. Now, more than ever, it wants to focus its cash and time on making the Xbox more of a living room multimedia hub than it already is. Part of the push should include content generated by Microsoft's Santa Monica-based production studio, now helmed by former CBS executive Nancy Tellem. In other words, the next Xbox won't just be a strong gaming vehicle but a trojan horse of original digital content users won't find elsewhere.