十大歸于塵土的汽車(chē)品牌
2001年:普利茅斯 ????1928年,普利茅斯(Plymouth)從老麥斯威爾(Maxwell)汽車(chē)公司的廢墟之上冉冉升起。作為雪佛蘭和福特的低價(jià)競(jìng)爭(zhēng)者,普利茅斯在20世紀(jì)40至50年代取得了巨大的成功。然而,其母公司克萊斯勒(Chrysler)資產(chǎn)越來(lái)越不穩(wěn)定,注定使它從20世紀(jì)70年代開(kāi)始再也難以掩飾拙劣的企業(yè)戰(zhàn)略。隨著更多資源投入高利潤(rùn)的汽車(chē)生產(chǎn)線,比如道奇(Dodge)和克萊斯勒,普利茅斯汽車(chē)的生產(chǎn)線日漸萎縮,只剩下Neon、Voyager和Breeze三款車(chē)型,最終戴勒姆克萊斯勒公司還是終止了其業(yè)務(wù)。(財(cái)富中文網(wǎng)) ????譯者:嚴(yán)匡正 |
2001: Plymouth ????Plymouth arose from the ashes of the old Maxwell car company in 1928 and enjoyed its greatest success in the 1940s and 1950s as a low-priced competitor to Chevrolet and Ford. The increasingly precarious finances of its Chrysler parent, however, doomed the brand to barely disguised versions of corporate designs, beginning in the late 1970s. As more resources were devoted to higher-margin Dodge and Chrysler lines, the line of Plymouth models shriveled to a handful (Neon, Voyager, Breeze) before the by-then DaimlerChrysler pulled the plug. |