????彭博社已經注意到這些新動向。它在本月早些時候已宣布，將為彭博終端系統(tǒng)增加自己的Twitter服務。這項服務將為客戶提供經過精心組織的實時信息流，來源主要是企業(yè)、高管、政府官員、經濟學家、評論家、媒體等方面的Twitter賬戶，以及由彭博社工作人員選擇的其他有影響力的消息來源。用戶可以為他們想要跟蹤的公司設置信息提醒和信息過濾請求。此外，彭博社還專門推出一個名為“彭博社社交速度”（Bloomberg Social Velocity）的板塊，用來跟蹤社交媒體上有關特定公司的討論異常激增的情況。

????彭博社新聞業(yè)務核心產品經理布萊恩?魯尼說：“和我們提供的其他所有服務一樣，Twitter只是我們客戶可以獲取信息的另一個渠道。它是我們過去所提供的服務的一個自然延伸?！?/p>

????華爾街大多數(shù)銀行以安全和通訊方面的顧慮為由，并不允許員工在工作中使用社交媒體，所以，這些員工將終于能夠通過彭博終端系統(tǒng)一窺Twitter平臺上的短消息交流。但是，這并不是沒有局限性。其一，Twitter消息流呈現(xiàn)在彭博社自己的終端界面上與Twitter原生版面相比可能會有點不協(xié)調。此外，彭博社不會提供許多針對社交媒體話題的深度分析，雖然該系統(tǒng)中包括的Twitter賬戶數(shù)量持續(xù)增加，但仍然只是由彭博社選擇的消息來源，從而限制了用戶可以聽到的觀點。

????魯尼說：“客戶并不需Twitter平臺全部短消息的流水記錄，他們希望獲得的是那些重要或者與大眾關心的話題相關的Twitter短消息?！濒斈徇€表示，Twitter只是數(shù)據來源的一個組成部分，彭博社還有許多資源和經驗，可以在不使用社交媒體的情況下發(fā)現(xiàn)新聞。

????要想獲得Twitter平臺全部短消息的流水記錄，企業(yè)必須借助Gnip等社交媒體應用程序接口（API）。實際上，許多對沖基金正在放棄使用Dataminr等社交媒體數(shù)據分析平臺，而僅僅使用Gnip來直接獲取、過濾Twitter信息流，然后自己進行分析。

????然而，Gnip資產和財務技術部門主管塞斯?麥克奎爾認為，雖然對于專業(yè)投資者來說，社交媒體數(shù)據分析正成為一個日趨重要的工具，但它并不能提供全部的相關信息。麥克奎爾說：“華爾街的交易員永遠不會僅僅依賴于一個數(shù)據來源。數(shù)據分析使得社交媒體變得令人感興趣，但它并不能取代其他信息來源?！保ㄘ敻恢形木W）

????譯者: iDo98

????The developments haven't gone unnoticed by Bloomberg, which announced the addition of its own Twitter service for Bloomberg terminals earlier this month. The service will provide clients a curated live feed from the Twitter accounts of corporations, executives, government officials, economists, commentators, media outlets, and other influential sources of news chosen by the Bloomberg staff. Users can set alerts and filters for the companies they want to follow. In addition, a section called "Bloomberg Social Velocity" tracks abnormal spikes in chatter about specific companies.

????"Twitter is just another channel our clients can use along with all the other services we provide," says Brian Rooney, core-products manager for news at Bloomberg. "It's a natural extension of what we have been providing in the past."

????Most Wall Street banks don't allow the use of social media at work, citing security and communication concerns, so employees will finally get a glimpse of the Twitter conversation through the terminals. However, it's not without limitations. For one, the Twitter feed is presented on Bloomberg's own terminal interface which can be clunky compared to the native Twitter layout. There is also not a lot offered in terms of in-depth analysis, and although the list is growing, it's still filled only with sources chosen by Bloomberg, limiting the voices that can be heard.

????"The client doesn't want the full Twitter hose," says Rooney. "What they're looking for are tweets that matter and exposure to the broad conversation." Rooney also says Twitter is only one component of the data and Bloomberg has plenty of resources and experience for spotting news without the use of social media.

????To get access to the full Twitter "firehose," companies would have to use a social media API provider like Gnip. In fact, many hedge funds are foregoing using an analytics platform like Dataminr and simply using Gnip to directly access and filter the Twitter feed and perform the analysis themselves.

????However, Gnip's director of assets and financial technology, Seth McGuire believes that while social media analysis is an increasingly integral tool for professional investors, it isn't the complete picture. "The guys on the Street will never rely on only one source of data, says McGuire. "Analytics makes social media interesting, but it's not a replacement of other sources."