成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開
哈雷再次轟鳴

哈雷再次轟鳴

Alex Taylor III 2013-04-27
今年,哈雷摩托車將迎來110生日。一百多年來,哈雷幾經(jīng)起伏,但它塑造的叛逆形象依然魅力不減,深入人心。近幾年,它的銷量又開始穩(wěn)步回升,開始征服新一代年輕人的心。

????目前,哈雷公司經(jīng)營情況更加扎實。擁有6大類別30多個不同型號產(chǎn)品,售價從8,000美元到40,000美元不等——都是發(fā)動機排量在650毫升以上的重型摩托車。買家們清楚自己想要的東西:1909年設(shè)計的與公司幾乎同齡的風(fēng)冷V型雙缸引擎。質(zhì)量始終是一個問題。據(jù)《消費者報告》(Consumer Reports)數(shù)據(jù),哈雷摩托的故障率是日本摩托的2倍。但是,客戶的品牌忠誠度仍然奇高,75%的人都表示會再買哈雷摩托。

????歷經(jīng)深跌之后,它的銷售業(yè)績也開始反彈。2012年,哈雷公司交貨247,625輛摩托,比2011年增長了6.2%,預(yù)計2013年銷售業(yè)績保持類似增長幅度。盡管同2006年頂峰時期的近350,000輛依然相去甚遠,但與2009年223,023輛的銷售谷底相比已經(jīng)大有起色。哈雷公司超過三分之一的產(chǎn)品都銷往海外。

????憑借2009年開始的持續(xù)重組,哈雷公司不斷提升盈利能力。公司總利潤從2009年的32.3%提升到2012年的34.8%。分析師指出,哈雷工廠的生產(chǎn)效率大幅提升,從十多年前每年每名工人生產(chǎn)33輛摩托車提升到現(xiàn)在的44輛。為了進一步控制成本,哈雷公司還在美國本土之外開設(shè)了兩個工廠——其中一個在巴西,另一個在印度。這些工廠在當(dāng)?shù)亟M裝生產(chǎn),以便回避進口稅。

????隨著中年男性的核心客戶群逐漸老去(他們平均年齡已經(jīng)超過50歲)哈雷公司已經(jīng)開始拓展包括青年、女性和少數(shù)族裔在內(nèi)的新客戶群。公司將這些人稱為“外圍客戶”。盡管數(shù)量不多,但是它2012年的增長速度已經(jīng)超過核心客戶群。

????意料之中的是,哈雷不會為擴大客戶群而做任何讓步;針對外圍客戶投放的產(chǎn)品也融入了反叛的生活方式。2009年,為了吸引新客戶,哈雷公司推出了樸實復(fù)古的運動者鐵漢883(Iron 883 Sportster)車型,售價7,999美元。哈雷公司絕不會在壞孩子形象方面打折扣,同時還打出“騎本田的都是大好人”(You meet the nicest people on a Honda)這樣的廣告。哈雷在促銷材料中將這款883同1957年上市的運動者原型聯(lián)系起來,大打復(fù)古牌和“剛毅老派的車庫風(fēng)格”,還說“這款暗黑的大家伙是原始激進的復(fù)古回歸。沒有鍍鉻件的閃閃發(fā)光,也絕不愧疚低調(diào)——騎上它,感受傳統(tǒng)?!彼坪豕坠緦蛻艉妥约毫巳缰刚疲灾劣跓o須做出任何改變。(財富中文網(wǎng))

????譯者:郭延航

????Today, Harley is on a more solid footing. It sells more than 30 different models in six product categories, ranging in price from $8,000 to nearly $40,000 -- all of them classified as heavyweight bikes whose engines displace more than 650 cc. Its buyers know what to expect: The air-cooled V-twin engine that is Harley's mainstay is almost as old as the company itself, having been devised in 1909. Quality remains an issue. According toConsumer Reports, Harley owners experience a serious problem twice as often as owners of some Japanese bikes. Still, its customers remain exceptionally loyal, with 75% saying they would buy their bike again.

????Sales are ticking upward again after a deep slump. Harley-Davidson shipped 247,625 motorcycles in 2012, up 6.2% from 2011, and it forecasts a similar gain in 2013. That's a far cry from the motorcycle maker's peak in 2006 when Harley shipped near 350,000 bikes -- but a healthy improvement over 2009, when sales bottomed at 223,023. More than one third of Harley's sales are made overseas.

????Thanks to an ongoing restructuring begun in 2009, Harley has been expanding its profitability. The company's gross margins have improved from 32.3% in 2009 to 34.8% in 2012. Analysts figure that production efficiency at Harley plants has increased markedly, from 33 bikes per employee per year a decade ago to more than 41 now. For more cost-effective production, Harley has set up two assembly plants outside the U.S. -- one in Brazil and the other in India. These facilities help the company assemble parts locally and avoid import tariffs.

????With its core audience of middle-aged males graying -- their average age is probably north of 50 -- Harley has been trying to expand its appeal to include young adults, women, and minorities. It refers to these demographic categories as "outreach customers." Though still small, their numbers grew faster than those of core customers in 2012.

????It probably isn't surprising that Harley is making few concessions in order to broaden its owner base; any outreach customers will find their new bikes come wrapped in the rebel lifestyle. In 2009, Harley introduced a bare-bones retro-bike called the Iron 883 Sportster and priced it at $7,999 to attract new customers. But it didn't try to soften its bad-boy image with any "You meet the nicest people on a Honda"-style ad campaign. In its promotional material, Harley links the 883 to the original Sportster, introduced in 1957, with its retro style and "gritty, old-school garage features" and warned that "this blacked-out bruiser is a raw, aggressive throwback. No chrome no apologies -- just an authentic ride and old school style." It seems that Harley knows its customers -- and itself -- only too well to change its ways.

掃描二維碼下載財富APP
专区发布国产午夜精品一区二区| 欧美激情一区二区三区中文字幕| 在线永久免费观看黄网站| 99久久免费精品国产72免费| 日日狠狠久久偷偷色综合| a级情欲片在线观看| 夜夜高潮夜夜爽高清完整版1| 日本亚洲精品色婷婷在线影院| 久久久国产精品亚洲一区| 亚洲第一综合天堂另类专| 被义子侵犯的漂亮人妻中字| 亚洲中文无码665566综合网| 国产欧美日韩亚洲18禁在线| 精品久久久无码中文字幕边打电话| 中文字幕精品久久久久久亚洲综合网| 久久久精品国产亚洲综合久久久国产中文字幕免费| 亚洲国产精品一区二区久久| 无码国产激情在线观看| 久久无码人妻一区二区三区午夜| 国产成人精品无码一区二区| 49 亚洲国产中文精品va在线播放| 麻豆久久婷婷五月综合国产| 无码人妻久久一区二区三区蜜桃| 免费人成在线观看网站品爱网日本| 国产乱人伦精品一区二区| 亚洲性色AV日韩在线观看| 亚洲人成77777在线| 无码日韩精品一区二区免费暖暖| 日韩精品亚洲国产一区蜜芽| 精品国产AⅤ一区二区三区4区| 久久精品国产亚洲a∨麻豆| 77777亚洲午夜久久多人| 粉嫩大学生无套内射无码卡视频| 亚洲AV无一区二区三区久久| 永久综合人人视频在线观看| 久久99亚洲网美利坚合众国| 国产欧美精品一区二区三区四区| 日韩视频中文字幕精品| 亚洲精品国产字幕久久vr| 亚洲欧美日韩国产精品影院| 色翁荡息又大又硬又粗视频|