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iPhone靠什么征服日本

iPhone靠什么征服日本

Michael Fitzpatrick 2013-05-09
蘋果iPhone誕生8年前,日本人就已經(jīng)用上了觸屏手機,日本手機一度曾經(jīng)是優(yōu)質(zhì)手機的代名詞。但是,去年,iPhone變成了日本最暢銷的手機,而日本本土的手機已經(jīng)江河日下。蘋果是怎么做到的?

????“iPhone大概是日本市場上唯一沒有經(jīng)過改造的手機(也就是說和出廠時一樣)?!?/p>

????林信行說,這種改造使手機(采用安卓系統(tǒng))功能過多、過于復雜、過于耗電。

????第三,他認為,日本往外國手機里增添的軟件以及本國產(chǎn)手機里的軟件比不上蘋果的軟件或者未經(jīng)改造的三星手機軟件。他說:“史蒂夫?喬布斯曾經(jīng)說過,日本制造商的最大錯誤在于,他們沒有意識到軟件技術已經(jīng)變得多么重要。日本消費電子制造商的高管大多是硬件工程師,他們不了解軟件的重要性,也不知道該如何運作軟件業(yè)務?!?/p>

????但對于為日本和全球智能手機生產(chǎn)零部件的日本電子公司來說,還有一線希望。日本公司或許未能創(chuàng)造出大獲成功的手機,但日本電子制造商生產(chǎn)了約50%的智能手機零部件,其中也包括蘋果的iPhone。Mobiyko公司的日本手機市場顧問Lars Cosh-Ishii指出:“日本手機制造商的本國市場份額低于5年前的水平,這是事實,但同期他們向全球各地生產(chǎn)商提供了大量的零部件,(在很大程度上)抵消了手機銷售額的下滑?!?/p>

????“不只是硬件。似乎沒人提到日本公司在網(wǎng)絡協(xié)議方面對無線行業(yè)的貢獻。至關重要的3G專利使全球數(shù)十億部手機可以與網(wǎng)絡相連。”他的意思是,作為現(xiàn)代手機的發(fā)源地,日本仍然有可能創(chuàng)造出面面俱到、再次震驚世界的手機。(財富中文網(wǎng))

????譯者:千牛絮

????"iPhone still is about the only phone in Japan which is sold unmodified (i.e. just the way the manufacturer has it produced)."

????He adds that such tinkering makes the phones -- based on Android (GOOG) -- too feature-heavy, too complicated, and unstable battery drainers.

????Thirdly, he suggests that the software that Japanese add to foreign phones and that is found in domestic-bred devices is no match for Apple's or an unadulterated Samsung. "As Steve Jobs once said, Japanese manufacturers' biggest mistake is they didn't realize how important software technology has become. Most of the executives at Japanese consumer electronics manufacturers were hardware engineers, and they don't get the importance of software or how software business works." he says.

????There is, however, a silver lining for Japanese electronic companies making parts for Japan's and the globe's smartphones. Japan Inc. may have failed to produce a phone to set the world on fire, but Japanese electronics makers still produce roughly 50% of parts for all our smartphones and that includes Apple's iPhone. "Japan's phone makers have less market share here than five years ago, it's true, but the value of sales here is offset (by many times) compared to the volumes of components they provide to every single maker shipping globally over that same period of time," points out Japan mobile market consultant Lars Cosh-Ishii at Mobiyko.

????"And it's not just hardware. Nobody seems to mention the IP aspect of Japan Inc.'s contribution to wireless industry. Its critical patents for 3G enable billions of handsets around the world to connect to the network." His message is as the cradle of the modern mobile, Japanese innovation might still engender a phone that pushes all the right buttons and astounds the world once more.

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