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智能設(shè)備一季度出貨量達(dá)到3.087億部

智能設(shè)備一季度出貨量達(dá)到3.087億部

Philip Elmer-DeWitt 2013-05-14
調(diào)研機(jī)構(gòu)Canalys上周發(fā)布報(bào)告指出,智能設(shè)備,即上網(wǎng)本、智能手機(jī)和平板電腦的總出貨量在2013年第一季度達(dá)到了創(chuàng)紀(jì)錄的3.087億部。其中,平板電腦和智能手機(jī)的出貨量分別增長(zhǎng)106%和48%,上網(wǎng)本則下跌了13%。

????調(diào)研機(jī)構(gòu)Canalys上周四發(fā)布報(bào)告指出,智能設(shè)備,即上網(wǎng)本、智能手機(jī)和平板電腦的總出貨量在2013年第一季度達(dá)到創(chuàng)紀(jì)錄的3.087億部。

????不出所料,鑒于目前的市場(chǎng)形勢(shì),谷歌(Google)Android平臺(tái)笑傲智能手機(jī)市場(chǎng);蘋果(Apple)iOS在平板電腦領(lǐng)域稱王稱霸;在上網(wǎng)本市場(chǎng),微軟(Microsoft)Windows則是當(dāng)之無愧的老大。

????這份報(bào)告的亮點(diǎn)如下:

????? 平板電腦市場(chǎng)呈爆炸式增長(zhǎng)(同比增長(zhǎng)了106.1%,總出貨量接近4,200萬部)。雖然蘋果市場(chǎng)份額已連續(xù)三個(gè)季度遭到Android侵蝕,但前者目前仍以46.4%的份額排名榜首。

????? 智能手機(jī)出貨增速有所放緩(出貨量為2.163億部,同比增長(zhǎng)47.9%),Android手機(jī)份額達(dá)到75.6%。根據(jù)Canalys的統(tǒng)計(jì),三星(Samsung)是最大的贏家,出貨量猛增64.3%,市場(chǎng)份額已經(jīng)高達(dá)32%。蘋果出貨量增速僅為6.7%,創(chuàng)下2007年iPhone發(fā)布以來的新低。

????? PC上網(wǎng)本出貨量下滑13.1%,總數(shù)為5,050萬部。西歐地區(qū)形勢(shì)最為嚴(yán)峻,下滑幅度高達(dá)25.2%。

????針對(duì)iPhone的市場(chǎng)情況,Canalys首席分析師皮特?庫(kù)寧漢姆免費(fèi)給出了以下建議:

????“雖然增速放緩,但蘋果iPhone出貨量仍高達(dá)3,700萬部。不過,宏達(dá)電(HTC)和三星借助最新手機(jī)向市場(chǎng)發(fā)起了猛攻,蘋果是時(shí)候推出下一代iPhone了。六年來,iPhone的用戶界面一直沒有變化,這種情況亟需改變。在硬件方面,蘋果目前面臨的最大困境是確定下一代iPhone屏幕的尺寸。高端智能手機(jī)采用更大的屏幕乃大勢(shì)所趨,蘋果不能無視這一點(diǎn)。我們預(yù)計(jì)iPhone的屏幕尺寸將有所放大,但不大可能像三星的平板智能手機(jī)那么大?!保ㄘ?cái)富中文網(wǎng))

????譯者:項(xiàng)航

????Total shipments of smart devices, which Canalys defines as notebook PCs, smartphones and tablets, hit a record 308.7 million units in the first quarter of 2013, according to a press release issued Thursday.

????Unsurprisingly, given recent trends, Google's (GOOG) Android platform dominated the smartphone market, Apple's (AAPL) iOS the tablet market and Microsoft's (MSFT) Windows the notebook shipments.

????The surprises were in the details:

????? In the fast-growing tablet market (up 106.1% year over year to nearly 42 million units) Apple lost market share to Android for the third quarter in a row but still leads with a 46.4% share.

????? Smartphone shipments were slower (up 47.9% to 216.3 million units), with Android accounting for 75.6% of them. Samsung was the big winner, growing shipments 64.3% according to Canalys, to reach a 32% share. Apple's 6.7% growth was its slowest since the iPhone launched in 2007.

????? Notebook PC shipments contracted by 13.1% to a total of 50.5 million units. The biggest decline was in Western Europe, where shipments fell 25.2%.

????Commenting on the iPhone numbers, Canalys principal analyst Pete Cunningham offered this free advice:

????"Despite its slowing growth, Apple still shipped over 37 million iPhones. But HTC and Samsung have raised the bar with their latest handsets and Apple needs to respond with its next iPhone. The iPhone user interface is now six years old and badly in need of a refresh. Hardware-wise, the biggest dilemma that Apple faces is what it does with the size of the display on the next iPhone. It cannot afford to ignore the trend for larger displays in premium smart phones. We expect an increase on the iPhone 5's 4" display but are not anticipating a 'Phablet'-style iPhone."

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