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三星Galaxy S4看人下菜碟

三星Galaxy S4看人下菜碟

Philip Elmer-DeWitt 2013-05-15
三星和蘋果不同,它推出的最新款Galaxy S4為本土和國外市場提供了不同配置的手機(jī)。它們的區(qū)別主要體現(xiàn)在處理器、無線系統(tǒng)和其他材質(zhì)上。用分析師的話說,它們的差別就像韓國泡菜和美國涼拌卷心菜的差別。

Galaxy S4美國發(fā)布會(huì)現(xiàn)場。

????三星公司(Samsung)在美國和韓國銷售的Galaxy S4在外觀上毫無二致,但內(nèi)部構(gòu)成卻差別很大,主要體現(xiàn)在處理器、無線系統(tǒng)和各種材質(zhì)上。

????市場調(diào)研公司IHS的iSuppli拆解小組在拆解這兩款產(chǎn)品時(shí)發(fā)現(xiàn)了這些差異。

????據(jù)IHS稱,美國銷售的16GB機(jī)型的配件成本是229美元,加上制造成本為237美元。而韓國版所用配件成本為244美元,加上裝配成本為252美元(見下表)。

????IHS拆解服務(wù)高級分析師文森特?梁在月初舉行的新聞發(fā)布會(huì)上表示:“這兩款產(chǎn)品的差別就像韓國泡菜和美國涼拌卷心菜的差別。”

????據(jù)梁表示,蘋果公司(Apple)通常不會(huì)針對不同市場采用不同的配件。

????“Galaxy S4至少有4種版本,三星藉此表明,它的戰(zhàn)略是推出一款功能和價(jià)格都讓人心動(dòng)的產(chǎn)品——然后改變配置以適合不同市場或地區(qū)的偏好。這種做法和三星在手機(jī)領(lǐng)域的頭號對手蘋果所采用的一機(jī)通吃的做法形成了鮮明對比?!?/p>

????下圖:IHS的拆解清單。(財(cái)富中文網(wǎng))

????譯者:清遠(yuǎn)

????Although from the outside they look the same, on the inside the Galaxy S4 that Samsung sells in the U.S. and the one it sells in Korea turn out to have significant differences -- including the apps processor, the wireless subsystem and the bill of materials.

????The differences were discovered when the two products were dissected by the iSuppli wrecking crew at IHS.

????The component costs of the 16 GB model sold in the U.S. is $229, according to IHS, rising to $237 when the manufacturing cost is added. The Korean edition has a BOM of $244 and a combined assembly and component cost of $252. (See table below.)

????"The products are as different from each other as kimchee and coleslaw," said Vincent Leung, senior analyst for IHS' teardown services, in a press release issued Thursday.

????According to Leung, changing components from one market to another would not be Apple's (AAPL) style.

????"With at least four different known incarnations of the Galaxy S4, Samsung is demonstrating its strategy of offering a mobile product that has appealing features and pricing -- and then adapting the device to suit the tastes of varying markets or regions. This approach is in stark contrast to the one-size-fits-all philosophy used by Apple Inc., Samsung's primary competitor in the wireless space."

????Below: IHS's tale of the tape.

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