網(wǎng)絡新媒體生存狀態(tài)調查
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Gawker Media ????紐約 ????成立年份：2002年 ????雇員人數(shù)：150人 ????讀者人數(shù)：全球4,000萬人 ????掌門人：創(chuàng)始人兼首席執(zhí)行官尼克?丹頓 ????成名原因：“今天的八卦就是明天的新聞”是Gawker網(wǎng)站喜歡遵循的宣言，而且它確實以發(fā)表明快——而且有時候令讀者大聲發(fā)笑——的博客文章對最新事件發(fā)表報道或加以回顧分析而成名。正如《紐約客》雜志（The New Yorker ）曾經(jīng)所說的那樣，Gawker依賴于“那些厭倦優(yōu)雅的博客作者，他們認為自己是光腳的局外人?！睆哪且詠?，這家公司擴展了流行女性博客網(wǎng)站Jezebel以及面向電子科技產品的科技博客網(wǎng)站Gizmodo等品牌，而且一直是互聯(lián)網(wǎng)出版業(yè)最佳的成功范例之一。 ????背景：丹頓在他位于紐約蘇活區(qū)的公寓房中創(chuàng)立了Gawker，而且親自執(zhí)掌公司數(shù)年。公司目前的主要經(jīng)營場所設在曼哈頓諾利塔區(qū)。 ????資助者：在該公司的最初幾年里，都是自籌資金。 ????商業(yè)模式：它以品牌廣告計劃為主導，但目前也正在發(fā)展電子商務、銷售版稅以及國際收入來源的機會。 ????營收情況：沒有數(shù)據(jù)，不過丹頓曾表示，他預期今年營收同比增長40％，還認為未來有一天公司的營收會高達1億元。 ????盈利情況：是的，據(jù)第三方報告，最早可能在2006年盈利。 ????未來動向：它計劃推出一個叫做Kinja的全新發(fā)布、討論平臺。據(jù)Gawker的一位發(fā)言人稱，Kinja應該會使任何人（主編、讀者或營銷人員）更加容易創(chuàng)作內容，展開討論，以達到“事實和質量的新水平?！?/p> |
Gawker Media ????New York ????Founded: 2002 ????Employees: 150 ????Readers: 40 million worldwide ????Who runs it: Founder and CEO Nick Denton. ????What it's known for: "Today's gossip is tomorrow's news," is the mission statement the Gawker website likes to go by, and indeed the site made a name for itself with snappy -- and sometimes laugh-out-loud snarky -- blog posts riffing or reporting on the latest events. As The New Yorker once put it, Gawker relied on "elegantly jaded bloggers who considered themselves outsiders with nothing to lose." Since then, it's expanded with properties like the popular women's blog Jezebel and the gadget-oriented Gizmodo and remains one of the best examples of successful web publishing. ????Backstory: Denton started Gawker in his SoHo apartment, where he ran it for years. The outfit now operates largely from Manhattan's Nolita neighbhorhood. ????Backers: Self-funded during the company's early years. ????Business model: Led by brand advertising programs, but the publisher is also currently developing e-commerce, licensing, and international revenue stream opportunities. ????Revenues: Not available, though Denton has said he is looking to grow revenue 40% this year and thinks sales will top $100 million "someday." ????Profitable: Yes, according to third-party reports, possibly as early as 2006. ????What's next: The launch of a new publishing and discussion platform called Kinja. According to a Gawker spokesperson, Kinja should make authoring content easier for anyone (editor, reader, or marketer) and for discussion to reach "new levels of truth and quality." |
