網(wǎng)絡(luò)新媒體生存狀態(tài)調(diào)查
????The Awl聯(lián)合創(chuàng)始人科瑞?斯查說:“對(duì)于我們行業(yè)的從業(yè)人員而言,這是一場(chǎng)可怕的經(jīng)濟(jì)衰退……我們終于決定不再為那些不關(guān)心我們的人工作。”圖片來源:?jiǎn)碳{森?斯奈德。
The Awl ????成立年份:2009年 ????雇員人數(shù):15人 ????讀者人數(shù):截至今年1月份,網(wǎng)站月均瀏覽人次為300萬(聯(lián)合創(chuàng)始人科瑞?斯查開玩笑說:“我們只想讓聰明的人閱讀我們的網(wǎng)站”。) ????掌門人:前Gawker撰稿人斯查和亞歷克斯?巴爾克 ????成名原因:睿智、活潑的博客文章對(duì)當(dāng)天新聞、政治和娛樂中所發(fā)生的事情進(jìn)行簡(jiǎn)要回顧。文章語調(diào)近乎惡聲惡氣,但從來都不愚蠢。 ????背景:斯查回憶說:“在我們這個(gè)行業(yè)的從業(yè)人員而言,這是一場(chǎng)相當(dāng)可怕的經(jīng)濟(jì)衰退?!彪m然他們?cè)贕awker、雜志和報(bào)紙媒體工作,但斯查和巴爾克結(jié)果發(fā)現(xiàn)自己失業(yè)了。 “我們終于決定不再為那些不關(guān)心我們的人工作。” ????資助者:由斯查和巴爾克自籌資金。 ????商業(yè)模式:廣告。 ????營(yíng)收情況:沒有數(shù)據(jù) ????盈利情況:沒錯(cuò),它已經(jīng)盈利 ????未來動(dòng)向:跟隨專注于女性的The Hairpin等最新網(wǎng)站的腳步,推出一個(gè)全新的網(wǎng)站。斯查說:“我們擁有人才和名聲,我們正在尋找一個(gè)真正睿智的品牌?!睋Q句話說,敬請(qǐng)期待。 |
The Awl ????New York ????Founded: 2009 ????Employees: 15 ????Readers: 3 million monthly visitors as of this past January. ("We only want smart people ????to read us," co-founder Choire Sicha jokes.) ????Who runs it: Ex-Gawker writers Sicha and Alex Balk. ????What it's known for: Smart, snappy blog posts recapping the day's happenings in news, politics, and entertainment. The tone borders on snarky but never crass. ????Backstory: "It was a rather terrible recession for people in our field," recalls Sicha. Though they'd worked at Gawker, magazines, and newspapers, Sicha and Balk found themselves unemployed. "We finally just decided to stop working for those people who didn't care about us." ????Backers: Self-funded by Balk and Sicha. ????Business model: Advertising. ????Revenues: Not available. ????Profitable: Yes. ????What's next: A brand-new site joining recent additions like the female-focused The Hairpin. Says Sicha: "We have the talent and the name, and we're looking for a really smart brand." In other words, stay tuned. |