Vox Media

????華盛頓特區(qū)和紐約

????成立年份：2003年

????雇員人數(shù)：200人，700名自由撰稿人

????讀者人數(shù)：全球5,000萬人

????掌門人：吉姆?班克夫。這位前AOL高管最大的成名之處包括AOL收購(gòu)科技博客網(wǎng)站Engadget以及創(chuàng)建好萊塢熱門博客網(wǎng)站TMZ。

????成名原因：Vox旗下經(jīng)營(yíng)著體育博客網(wǎng)站SB Nation，迅速增長(zhǎng)的科技博客網(wǎng)站The Verge，以及最近推出的以視頻游戲?yàn)橹攸c(diǎn)的Polygon。在這個(gè)有些網(wǎng)站依賴花哨騙人的內(nèi)容以及沒完沒了的幻燈片來提高流量的時(shí)代，班克夫表示，Vox憑借優(yōu)質(zhì)的在線新聞和頂級(jí)的網(wǎng)頁(yè)設(shè)計(jì)來扭轉(zhuǎn)這種趨勢(shì)。

????背景：VOX是由政治活動(dòng)家杰羅姆?阿姆斯特朗、自由撰稿人泰勒?布萊森斯基和政治博客網(wǎng)站Daily Kos創(chuàng)始人馬科斯?莫里薩斯最初作為一個(gè)體育網(wǎng)站創(chuàng)辦的。

????資助者：據(jù)報(bào)道，加速合伙公司（Accel Partners）、康卡斯特風(fēng)投公司（Comcast Ventures）及科斯拉風(fēng)投公司（Khosla Ventures）等共同投入了總計(jì)4,000萬美元左右的資金。

????商業(yè)模式：主要是顯示廣告。

????營(yíng)收情況：沒有數(shù)據(jù)。

????盈利情況：到今年年底盈利

????未來動(dòng)向：數(shù)字廣告部門Vox Creative——旨在幫助營(yíng)銷人員創(chuàng)建有吸引力而且有效的在線廣告。 班克夫半開玩笑地說：“現(xiàn)在誰(shuí)真正喜歡網(wǎng)絡(luò)廣告呢？沒人喜歡，因?yàn)榫W(wǎng)絡(luò)廣告太爛了。廣告客戶希望轉(zhuǎn)向數(shù)字廣告平臺(tái)，但在某些情況下，廣告內(nèi)容配不上他們的品牌，而在某些情況下，完全沒有為他們帶來任何績(jī)效?！彼f，現(xiàn)在將高品質(zhì)的在線內(nèi)容與一個(gè)數(shù)字廣告機(jī)構(gòu)組合在一起，使得Vox具有獨(dú)特的優(yōu)勢(shì)。

Vox Media

????Washington D.C. and New York

????Founded: 2003

????Employees: 200, with 700 freelance writers

????Readers: 50 million worldwide

????Who runs it: Jim Bankoff. The ex-AOL exec's biggest claims to fame include AOL's acquisition of the tech blog Engadget and the creation of the hit Hollywood blog TMZ.

????What it's known for: Vox operates the sports blog SB Nation, the rapidly growing tech site The Verge, and the recently-launched videogame-focused Polygon. In an age where some sites lean on gimmicky content and endless slideshows to bolster traffic, Bankoff says Vox bucks that trend with quality online journalism and cutting-edge web design.

????Backstory: Vox was originally founded by political activist Jerome Armstrong, freelance writer Tyler Bleszinski, and Daily Kos creator Markos Moulitsas as a sports site.

????Backers: Accel Partners, Comcast Ventures, and Khosla Ventures, among others, have reportedly chipped in $40 million or so total.

????Business model: Primarily display advertising.

????Revenues: Not available.

????Profitable: By the end of the year.

????What's next: Vox Creative, a digital ad division aimed at helping marketers create

????attractive and effective online ads. "Who really likes web advertising now? No one, because it sucks," Bankoff half-jokes. "Advertisers want to shift to digital, but in some cases, the content is not worthy of their brand, and in some cases it's just not performing for them." The pairing of high-quality online content and now, a digital ad agency, makes Vox unique, he says.