網(wǎng)絡(luò)新媒體生存狀態(tài)調(diào)查
Buzzfeed聯(lián)合創(chuàng)始人兼新聞聚合網(wǎng)站Buzzfeed CEO喬納?佩雷蒂。
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Buzzfeed ????紐約和洛杉磯 ????成立年份：2006年 ????雇員人數(shù)：沒有數(shù)據(jù) ????讀者人數(shù)：截至2013年3月份，4,000多萬人 ????掌門人：《赫芬頓郵報(bào)》聯(lián)合創(chuàng)始人喬納?佩雷蒂擔(dān)任CEO。政治家校友本?史密斯擔(dān)任主編。 ????成名原因：《讓你覺得自己老了的40件事》等榜單如病毒般在互聯(lián)網(wǎng)上傳播開來。 ????背景：佩雷蒂創(chuàng)建BuzzFeed，準(zhǔn)則是聰明的人會(huì)帶著自己的資產(chǎn)，而不是無償?shù)牟┛臀恼禄蛘邿o名的互聯(lián)網(wǎng)用戶，與商務(wù)社交網(wǎng)站LinkedIn這樣的公司搶風(fēng)頭。他去年秋季在接受《財(cái)富》雜志采訪時(shí)說：“現(xiàn)在這些平臺(tái)都在說：‘我們?cè)鯓硬拍塬@得超越用戶生成內(nèi)容的優(yōu)質(zhì)內(nèi)容？'” ????資助者：SV Angel的羅恩?康威，萊勒風(fēng)投公司（Lerer Ventures）、社交營(yíng)銷公司Buddy Media聯(lián)合創(chuàng)始人邁克爾?拉澤羅，軟銀資本風(fēng)投公司（Softbank Capital），以及其他投資者貢獻(xiàn)了4,600萬美元。 ????商業(yè)模式：原生廣告，即融入到該網(wǎng)站其他報(bào)道之中的廣告。 ????營(yíng)收情況：沒有數(shù)據(jù)，不過佩雷蒂曾透露，在2012年的大部分時(shí)間里，營(yíng)收翻了兩番。《華爾街日?qǐng)?bào)》（The Wall Street Journal ）估計(jì)，Buzzfeed今年可產(chǎn)生4,000萬美元的營(yíng)收。 ????盈利情況：沒有數(shù)據(jù)。 ????未來動(dòng)向：在網(wǎng)絡(luò)視頻先驅(qū)扎?弗蘭克的領(lǐng)導(dǎo)下,Buzzfeed將推出更多的原創(chuàng)視頻。 |
Buzzfeed ????New York and Los Angeles ????Founded: 2006 ????Employees: Not available ????Readers: 40 million-plus, as of March 2013 ????Who runs it: HuffPost co-founder Jonah Peretti as CEO, Politico alum Ben Smith as Editor-in-Chief. ????What it's known for: Lists that go viral like 40 Things that Will Make You Feel Old. ????Backstory: Peretti built BuzzFeed with the mantra that smart people will carry his property, not unpaid bloggers or unknown Internet users, matching companies like LinkedIn. "'Now these platforms are all saying, 'How can we get good content that goes beyond user-generated content?'" he told Fortune last fall. ????Backers: SV Angel's Ron Conway, Lerer Ventures, Buddy Media co-founder Michael Lazerow, Softbank Capital, and others contributed $46 million. ????Business model: Native advertising, or ads that blend in with the other stories on the site. ????Revenues: Not available, although Peretti has said revenues quadrupled through most of 2012.The Wall Street Journal suggested Buzzfeed could generate $40 million in sales this year. ????Profitable: Not available. ????What's next: More original videos thanks to web video pioneer Ze Frank. |
