????? 不要光理解數(shù)據(jù)，更重要的是要理解人。你是不是正在考慮再招聘一個(gè)數(shù)據(jù)分析師來解釋你現(xiàn)有的海量數(shù)據(jù)呢？其實(shí)，為何不招一個(gè)心理學(xué)家呢？

????? 學(xué)會(huì)典雅和簡(jiǎn)潔。數(shù)據(jù)科學(xué)可能是復(fù)雜的、抽象的甚至是丑陋的。設(shè)計(jì)可以給你帶來簡(jiǎn)明和清晰。優(yōu)秀的設(shè)計(jì)也可以幫你以美麗典雅的方式展示數(shù)據(jù)，把那些覺得數(shù)據(jù)枯燥無味的人吸引回來。

????? 邁出創(chuàng)造性的“自信一躍”。一個(gè)融合了直覺和想象的創(chuàng)造性過程可以帶來光靠數(shù)據(jù)無法完成的創(chuàng)新。如果你想重塑業(yè)務(wù)或發(fā)明什么新東西，這一點(diǎn)更是至關(guān)重要。（財(cái)富中文網(wǎng)）

????? Instead of understanding data only, make sure you understand people: You're planning to hire another data scientist to make sense of the growing data mountain you've got? How about hiring a psychologist instead?

????? Major on elegance and simplicity: The science of data can be complex, abstract, and ugly. Design will help you simplify and bring clarity. Good design can also present data in elegant and beautiful ways, drawing people in where they were previously turned off.

????? Take creative leaps of faith: A creative process that uses intuition and imagination can give you innovations that data alone can't provide. This is crucial if you want to reimagine your business or invent something new.

????本文作者奧洛夫在2001年參與創(chuàng)辦了Fjord公司?，F(xiàn)在這家公司已經(jīng)成為全球最成功的服務(wù)設(shè)計(jì)咨詢公司之一，客戶包括BBC、花旗銀行、ESPN、Flickr、Foursquare、哈佛醫(yī)學(xué)院、諾基亞、高通等知名企業(yè)。奧洛夫有多年的與大品牌的合作經(jīng)驗(yàn)，他為這些企業(yè)設(shè)計(jì)的突破性用戶體驗(yàn)使復(fù)雜的系統(tǒng)變得簡(jiǎn)明典雅。他經(jīng)常在全球性會(huì)議和活動(dòng)上演講，最近出席了《財(cái)富》2012年科技頭腦風(fēng)暴大會(huì)、GigaOm移動(dòng)化大會(huì)以及投資銀行Rutberg舉辦的“未來：移動(dòng)”大會(huì)等。

????譯者：樸成奎

????Olof ( @olof_s) co-founded Fjord in 2001, and has since led the company to become one of the world's most successful service design consultancies working with clients including the BBC, Citibank, ESPN, Flickr, Foursquare, Harvard Medical School, Nokia, and Qualcomm, among others. Olof has years of experience collaborating with major brands to design breakthrough experiences that make complex systems simple and elegant. A frequent speaker at global conferences and events, recent appearances include Fortune 2012 Brainstorm Tech, GigaOm Mobilize, and Rutberg Future: Mobile.