????在利率環(huán)境恢復(fù)至較為正常的水平之前，金融市場(chǎng)的情形會(huì)十分可怕。這是摩根大通（JPMorgan）首席執(zhí)行官杰米?戴蒙周四在中國(guó)成都召開(kāi)的財(cái)富全球論壇（Fortune's Global Forum）上向與會(huì)代表傳達(dá)的信息。

????“當(dāng)央行著手管理利率時(shí)，人們面對(duì)的是一個(gè)完全不同的世界，”戴蒙說(shuō)。他指的是美聯(lián)儲(chǔ)（Federal Reserve）將長(zhǎng)期利率硬性保持在低位的做法。他提醒與會(huì)人員，二戰(zhàn)以后，美聯(lián)儲(chǔ)沒(méi)有去人為設(shè)定10年期美國(guó)國(guó)債利率，利率直到1950年左右才實(shí)現(xiàn)正常化。“【這一次】利率環(huán)境恢復(fù)正常前，市場(chǎng)會(huì)非?？膳?，動(dòng)蕩不安?！?/p>

????但戴蒙強(qiáng)稱，長(zhǎng)期趨勢(shì)仍然向好，而大多數(shù)人往往會(huì)在市場(chǎng)大幅波動(dòng)時(shí)反應(yīng)過(guò)激。這是一個(gè)及時(shí)的提醒，因?yàn)榇饲暗拉偹构I(yè)平均指數(shù)和納斯達(dá)克綜合指數(shù)在周三出現(xiàn)了兩個(gè)月來(lái)的最大單日跌幅。戴蒙指出，美國(guó)經(jīng)濟(jì)仍在增長(zhǎng)，雖然增速不夠理想。歐洲的形勢(shì)還有待繼續(xù)觀察，但他表示，如果沒(méi)有歐洲領(lǐng)導(dǎo)人的努力，當(dāng)?shù)氐慕?jīng)濟(jì)危機(jī)可能比要現(xiàn)實(shí)糟糕得多。

????戴蒙對(duì)年輕一代的前景也看好。對(duì)于經(jīng)常被批評(píng)為自我中心、自以為是的年輕一代，戴蒙說(shuō)，“一代不如一代”的說(shuō)法是不經(jīng)大腦的“胡說(shuō)八道”。事實(shí)上，他說(shuō)，新一代人才前所未有的出色。

????但這些年輕人正面臨空前的全球范圍內(nèi)的競(jìng)爭(zhēng)?！跋乱粋€(gè)史蒂夫?喬布斯不會(huì)是從斯坦福大學(xué)（Stanford）出來(lái)的，”他說(shuō)。下一個(gè)喬布斯可能會(huì)來(lái)自美國(guó)以外，因?yàn)榭萍颊陲@著改善其他地區(qū)的教育水平。

????戴蒙談到雇用和培養(yǎng)年輕一代的話題時(shí)，另一位講話嘉賓——可口可樂(lè)公司（Coca-Cola）首席執(zhí)行官穆泰康談到了向年輕一代營(yíng)銷產(chǎn)品所面臨的挑戰(zhàn)。消費(fèi)者口味的變化比以往任何時(shí)候都快，像可口可樂(lè)公司這樣擁有知名品牌的企業(yè)必須與他們建立起對(duì)話，而不是說(shuō)以營(yíng)銷者的姿態(tài)灌輸想法。社交媒體正在世界各地推動(dòng)類似的對(duì)話，尤其是在中國(guó)這樣的國(guó)家。

????穆泰康說(shuō)，在這樣的對(duì)話中，可口可樂(lè)公司擁有優(yōu)勢(shì)，因?yàn)樗臉I(yè)務(wù)遍布世界各地。“可口可樂(lè)公司實(shí)現(xiàn)了人才招聘本地化，運(yùn)營(yíng)本地化，納稅本地化，”穆泰康說(shuō)。他的這番即興講話肯定會(huì)讓蘋(píng)果公司（Apple）首席執(zhí)行官蒂姆?庫(kù)克不勝感激（蘋(píng)果公司的海外業(yè)務(wù)享受著相對(duì)較低的當(dāng)?shù)囟惵省g注）。

????與穆泰康和戴蒙同臺(tái)講話的還有聯(lián)想集團(tuán)（Lenovo）首席執(zhí)行官楊元慶。他們就商業(yè)規(guī)則如何改變進(jìn)行了廣泛的討論。對(duì)于行業(yè)背景迥然不同的這三位CEO而言，他們討論的主題實(shí)際上是一樣的：企業(yè)需要快速應(yīng)變，以適應(yīng)瞬息萬(wàn)變的全球市場(chǎng)新形勢(shì)，無(wú)論它們是滿足消費(fèi)者或企業(yè)客戶的需求，亦或是政府監(jiān)管部門的要求。（財(cái)富中文網(wǎng)）

????譯者：默默

????It's going to be scary out there in the markets until we reach a more normal interest rate environment. That was the message delivered by JPMorgan (JPM) CEO Jamie Dimon to delegates at the Fortune Global Forum in Chengdu, China on Thursday.

????"It's a different world when central banks are managing interest rates," Dimon said, referring to the Federal Reserve's orchestrated effort to keep long-term rates low. He reminded the audience that 10-year bond rates haven't been set by the Fed since World War II, and rates didn't normalize until around 1950. "Until it gets back to normal [this time], it's going to be scary and volatile."

????But Dimon emphasized that the long-term trend still looks positive, and that most people tend to overreact to the dramatic ups and downs in the market. It was a timely reminder, as the Dow Jones industrial average and the Nasdaq suffered their worst losses in two months on Wednesday. Dimon pointed out that the U.S. economy is still growing, albeit it not as fast as it should. In Europe, he said it remains to be seen what will happen, but he said the economic crisis there "could have been worse."

????The bank chief was also optimistic about the prospects for the next generation of workers. Millennials have been repeatedly bashed for being self-centered and entitled but Dimon said the idea that today's young generation is any different "is hogwash." In fact, he said new talent has never been better.

????But these young people are competing on a global scale like never before. "The next Steve Jobs not going to come from Stanford," he said. Instead, he or she will likely come from outside the U.S., where technology is improving education dramatically.

????While Dimon spoke about hiring and training the younger generation, his fellow panelist, Coca-Cola CEO Muhtar Kent, spoke of the challenges in marketing to them. Consumers' tastes change faster than ever, and companies with established brands like Coca-Cola (KO) must engage them in a dialogue rather than speaking to them as marketers. Social media is fueling this conversation around the globe, especially in countries like China.

????Kent said his company has an advantage in this dialogue because it operates locally in markets around the world. "Coca-Cola hires locally, operates locally, and pays its taxes locally," Kent said, in an offhanded remark surely Apple (AAPL) CEO Tim Cook would appreciate.

????Kent and Dimon were joined on stage by Lenovo CEO Yuanquing Yang for a wide-ranging discussion about how the rules for business are changing. For three different CEOs in three very different industries, the underlying theme was the same: Companies need to quickly evolve to adapt to the new realities in the ever-changing global market, whether they're meeting demands of consumers, businesses, or government regulators.