????好時公司（Hershey Co.）宣布，將推出一款專為中國市場設計的新糖果品牌——悠漫（Lancaster）。這是該公司首次在美國之外的市場創(chuàng)建一個品牌。對于來自賓夕法尼亞的巧克力制造商好時來說，這是一種全新的策略（同時也是它能否實現(xiàn)截止2017年銷售額達到100億美元的目標的關鍵所在），但其實這種做法早已不再新鮮。許多進入中國市場的餐飲服務公司與消費類產品都直接迎合當?shù)氐目谖丁Ｍ鈬称饭疽朐谥袊袌鋈〉贸晒?，必須對品牌作出更多修改和調整。以下是其他在中國取得成功的公司。

????Hershey Co. has announced a new candy brand called Lancaster that is designed explicitly for the Chinese market. It's the first time the company has ever started a brand outside the U.S. Though it's a new strategy for Hershey (and certainly key to its goal of reaching $10 billion in sales by 2017), the Pennsylvania-based chocolate maker is in good company. Plenty of other food service and consumer products have approached China—a market that often requires more brand alterations and tweaking than others to guarantee success—with a direct appeal to local tastes. Here's how others have made the leap.