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聯(lián)想ThinkPad:經(jīng)典設(shè)計背后的故事

聯(lián)想ThinkPad:經(jīng)典設(shè)計背后的故事

Miguel Helft 2013-06-18
ThinkPad的黑盒子造型堪稱計算機(jī)界最經(jīng)久不衰的設(shè)計,它鍵盤上中央的小紅帽同樣令人過目不忘。但你知道這個設(shè)計方案的來歷嗎?你知道小紅帽的誕生經(jīng)歷了怎樣的波折嗎?一起來了解一下筆記本歷史上最經(jīng)典的設(shè)計方案背后的故事吧。

羽量級選手:聯(lián)想的ThinkPad X1 Carbon是世界上最輕的14英寸超級本

????聯(lián)想公司(Lenovo)位于莫里斯維爾的美國總部有個房間能將北卡羅萊納州的鄉(xiāng)村美景盡收眼底,房間的地板上用螺栓固定了好幾排飛機(jī)座椅。這個情景顯得有些突兀,直到你恍然大悟,如果要為商務(wù)旅客打造一款經(jīng)久不衰的利器,必須確保該產(chǎn)品在飛機(jī)上同樣能夠表現(xiàn)出色。

????這間房是ThinkPad筆記本的陳列室,IBM在1992年首次推出了這款標(biāo)志性的黑盒造型筆記本。如今,21年過去了,伴隨著幾十種型號,ThinkPad如今的主人已經(jīng)換成了聯(lián)想(Lenovo)。聯(lián)想于2005年收購IBM PC事業(yè)部,繼續(xù)制造ThinkPad筆記本。它們理所成章地成為IBM ThinkPad的正統(tǒng)傳人。ThinkPad不僅僅是有史以來最暢銷的商務(wù)筆記本,它經(jīng)典的造型也堪稱計算機(jī)界最長壽的設(shè)計。

????ThinkPad經(jīng)久不衰的設(shè)計多半要歸功于大衛(wèi)?希爾?,F(xiàn)年56歲的希爾是位溫文爾雅的俄克拉荷馬人,于1985年加入IBM。他在1995年接手了ThinkPad產(chǎn)品線的設(shè)計工作,當(dāng)時ThinkPad已經(jīng)面市三年,取得了轟動效應(yīng),而IBM正考慮升級這款產(chǎn)品。

????回憶當(dāng)年的情形,希爾說:“當(dāng)時的問題是,我們要怎么做?我的看法是,既然它賣得不錯,為什么要忙著修修補(bǔ)補(bǔ)呢?”ThinkPad產(chǎn)品當(dāng)時大賣特賣,市場上也出現(xiàn)了許多仿造者?!拔覀?yōu)槭裁床桓蠈訕悄??”希爾反問道?/p>

????自那時起,希爾和他在北卡羅來納以及日本的設(shè)計團(tuán)隊就一直在忙這件事。

????第一代ThinkPad筆記本是由著名德國設(shè)計師理查德?薩帕設(shè)計的。他希望設(shè)計出一款如同香煙盒或者飯盒般樸實無華的產(chǎn)品。當(dāng)然,設(shè)計并不總是一帆風(fēng)順。薩帕當(dāng)時打算在鍵盤中部設(shè)計一個特殊的紅色觸控桿來操作光標(biāo),不過IBM的安全團(tuán)隊提出了反對意見。希爾說,這幫人認(rèn)為紅色只能用于類似緊急關(guān)閉這類按鈕。

????薩帕迅速找到了迂回的解決辦法。他把顏色稍稍做了調(diào)整,變成了所謂的“IBM品紅?!毙路桨格R上得到了批準(zhǔn),薩帕隨后逐漸改變顏色,直到最后又變回了最初的紅色,這下似乎再沒人提意見了。如今,小紅帽成為了ThinkPad的標(biāo)志性設(shè)計,同時也是用戶反響最大的設(shè)計:大家要么對它愛不釋手,要么對它恨之入骨。

????A few rows of airline seats are bolted to the floor in a room with sweeping views of the North Carolina countryside at Lenovo's U.S. headquarters in Morrisville. It's an incongruous sight, until you realize that if you are going to make one of the most enduring tools for business travelers, well, you need to make sure it's going to work well on airplanes.

????The room is a showcase for the ThinkPad, the iconic black-box notebook computer that IBM (IBM) first introduced in 1992. Twenty-one years and dozens of models later, Lenovo, which bought IBM's PC business in 2005, is still making ThinkPads, which are instantly recognizable as descendants of that original model. Indeed, the ThinkPad is not only one of the bestselling business laptops of all time, but also the most enduring design in the history of the computer industry.

????Much of the responsibility for the ThinkPad's slowly evolving look falls on David Hill, 56, a soft-spoken Oklahoman, who joined IBM in 1985. He took over design of the ThinkPad line in 1995, as IBM was considering how to update a three-year-old computer that had become a mega-hit.

????"The question was, What are we going to do now?" Hill says of the time when he joined. "My view was that if it is not broken, why fix it?" The ThinkPads were selling so well that they had sparked a string of copycats. "So why not make it better?" he asked.

????Hill and his team of designers in North Carolina and Japan have been doing that ever since.

????The first ThinkPad was conceived by Richard Sapper, a renowned German-born designer. Sapper envisioned a device that would have the simplicity of a cigar box or a bento box. The process was not without hiccups. When Sapper chose a particular kind of red for a pointing stick that would be embedded into the keyboard to control the cursor, IBM's product safety group balked. Red, apparently, could only be used for emergency shutoff buttons, says Hill.

????Sapper quickly came up with a workaround. He varied the tone a bit a created a new color that he called "IBM magenta." After the new color got the okay from the product safety police, he gradually reverted the tone back to the red he had originally chosen, and no one seemed to notice. Nowadays, the red dot is an integral part of the ThinkPad design, and one that still elicits strong reactions: Users either love it or hate it.

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