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數(shù)據(jù)銷(xiāo)毀大戰(zhàn)催生新商機(jī)

數(shù)據(jù)銷(xiāo)毀大戰(zhàn)催生新商機(jī)

《財(cái)富》雜志 2013-06-18
“棱鏡門(mén)”事件之后,類(lèi)似Silent Circle等專門(mén)保護(hù)或刪除私人信息的公司出現(xiàn)了迅猛增長(zhǎng),Silent Circle公司應(yīng)用軟件的銷(xiāo)量一周之內(nèi)暴漲480%。隨著人們對(duì)隱私的關(guān)注度提高,通信加密、信息銷(xiāo)毀已經(jīng)成為一個(gè)欣欣向榮的產(chǎn)業(yè)。

????Silent Circle是一個(gè)用來(lái)加密通話的應(yīng)用軟件。它靠人們的臆想賺錢(qián),比如害怕政府可能與大型科技公司合作建立巨大的監(jiān)視機(jī)制,而且多年來(lái)一直對(duì)公眾隱瞞實(shí)情。

????所以自然而然,當(dāng)新聞披露美國(guó)政府的確在收集大量美國(guó)人的通話和郵件數(shù)據(jù)后,Silent Circle發(fā)現(xiàn)這是一個(gè)絕佳的機(jī)會(huì)。這家公司稱,關(guān)于美國(guó)國(guó)家安全局(National Security Agency)數(shù)據(jù)收集活動(dòng)的報(bào)道推動(dòng)他們的銷(xiāo)量在過(guò)去一周內(nèi)飆升了480%。

????Silent Circle并不是唯一一家因人們?nèi)找骊P(guān)注隱私問(wèn)題而盈利的公司?!袄忡R門(mén)”事件爆發(fā)前,像Snapchat,以及更小范圍內(nèi)的Facebook的Poke等應(yīng)用,已經(jīng)新增了大批用戶,他們都想消除上網(wǎng)痕跡。更加認(rèn)真的客戶可以選擇Wickr,它能讓用戶創(chuàng)建含自毀功能的信息和相片。公司CEO尼科?賽爾稱,“棱鏡門(mén)”發(fā)生后,這款應(yīng)用的下載量在北美增加了156%,全球增加了116%。Immunity的高級(jí)安全研究員馬克?沃格樂(lè)在美國(guó)有線電視新聞網(wǎng)財(cái)經(jīng)頻道(CNN Money)的一次采訪中說(shuō):“如果國(guó)家安全局繼續(xù)進(jìn)行這種監(jiān)控,將會(huì)催生一個(gè)全新的手機(jī)加密軟件市場(chǎng)。這是應(yīng)用開(kāi)發(fā)商所能期待的最好的市場(chǎng)營(yíng)銷(xiāo)。”

????然而,晨星公司(Morningstar)分析師格雷迪?伯克特提醒道,消費(fèi)者的興趣未必會(huì)長(zhǎng)久。他說(shuō):“我不認(rèn)為這會(huì)成為大型新產(chǎn)業(yè)的契機(jī)。沒(méi)錯(cuò),你的下載量可能會(huì)飆升,短期內(nèi)能掙到一些錢(qián),但我不覺(jué)得它會(huì)在長(zhǎng)期內(nèi)帶來(lái)巨大收入。”當(dāng)然,這取決于國(guó)家安全局的新聞需要多久才能淡出公眾視線。如果政府竊聽(tīng)和收集商業(yè)數(shù)據(jù)的新消息持續(xù)占據(jù)頭條,短期內(nèi)公眾對(duì)安全的擔(dān)憂就不太可能消退。

????Silent Circle有約60名員工設(shè)計(jì)產(chǎn)品,讓用戶可以通過(guò)加密網(wǎng)絡(luò)進(jìn)行無(wú)法跟蹤的通話,這類(lèi)產(chǎn)品還可以發(fā)送加密短信和電子郵件。使用一個(gè)名為Burn Notice的功能,用戶還可以設(shè)定文件自毀的時(shí)間。盡管這個(gè)功能讓人想起Snapchat,這家公司卻表示,兩者沒(méi)有可比性。Silent Circle起源于軍方,并不希望成為一個(gè)社交網(wǎng)絡(luò)。它不知道用戶的名字,不儲(chǔ)存用戶的信息,大多數(shù)情況下都用于提供視頻會(huì)議和傳送大型文件服務(wù)。

????Silent Circle有70%的客戶都來(lái)自商界和政府。其中包括15家財(cái)富50強(qiáng)公司和全球8家情報(bào)機(jī)構(gòu)。它還與奢侈手機(jī)制造商Vertu合作,發(fā)布了售價(jià)10,000美元的超安全手機(jī)。

????Silent Circle, an app that allows users to place encrypted phone calls, makes money on paranoia. Paranoia like, say, the fear that the government might build a massive surveillance operation in cooperation with major tech companies and then keep it secret from the public for years.

????So naturally, after news broke that the government really was gathering large amounts of data on Americans' phone calls and e-mails, Silent Circle found itself in a sweet spot. The company says reports of the National Security Agency's data-gathering activities drove a huge increase in sales -- up 480% in the last seven days.

????Silent Circle isn't the only company that's making money off increased privacy concerns. Pre-NSA news, apps like Snapchat, and to a lesser extent Facebook's (FB) Poke, had already seen big growth from users who want to cover their tracks online. For the more serious consumer, there'sWickr, which allows users to create self-destructing messages and photos. The company saw downloads increase 156% in North America and 116% internationally since the story broke, said CEO Nico Sell. "If the NSA pushes this, then it will create a whole new market for encryption software on phones," security researcher Mark Wuergler, senior security researcher of Immunity said in an interview with CNN Money. "This is the best marketing these app developers could have hoped for."

????Morningstar (MORN) analyst Grady Burkett cautions that consumers' interest may be short-lived, though. "I don't think this is going to create some kind of big launch pad," Burkett said. "Yeah, you might get an uptick in downloads and create some money in the near term, but I wouldn't think in the long-term this is going to create a huge spike in revenue." Of course, that will depend on how quickly the NSA story fades from the spotlight. If new tales of government wiretapping and commercial data-gathering continue to make headlines, it seems unlikely security worries will ebb in the near future.

????At Silent Circle, about 60 employees engineer products that allow users to make virtually untraceable calls over an encrypted network, as well as send encrypted text messages and e-mails. With a feature called Burn Notice, users can also set a specific amount of time until a file self-destructs. Though that function calls Snapchat to mind, the company says there's no comparison. Silent Circle, with its roots in the military, has no ambition at becoming a social network. It doesn't know your name, won't store your details, and derives much of its usage from services like videoconference and transferring large files.

????About 70% of Silent Circle's users are business or government customers. That includes 15 Fortune 50 companies, plus eight intelligence agencies throughout the world. It has also partnered with luxury phone maker Vertu to put out a $10,000 hyper-secure phone.

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