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ZocDoc創(chuàng)始人:不懼失敗才能成功

ZocDoc創(chuàng)始人:不懼失敗才能成功

《財富》雜志 2013-07-04

在線醫(yī)生預(yù)約網(wǎng)站ZocDoc是目前炙手可熱的科技創(chuàng)新公司,但它也是公司創(chuàng)始人經(jīng)歷失敗之后的成果。公司創(chuàng)始人塞盧斯?瑪索烏米說,嘗試后失敗也要比不嘗試強。我們從不害怕試驗失敗。每一次小小的失敗將提醒我們應(yīng)該做出哪些改進,以提供更好的體驗。

????你曾經(jīng)遭遇過的最大挫折是什么?

????在ZocDoc之前,我曾經(jīng)創(chuàng)建過一家名叫One Size Too Small的公司。這家公司似乎具備了一切成功因素。它有一支非常敬業(yè)、非常有才華的團隊,一批備受矚目的董事會成員,同時也不缺資本,但當電子商務(wù)行業(yè)崩潰的時候,我的公司也未能幸免。我并不認為這是經(jīng)濟大勢導致的,而是靜下心來汲取我一路走來所犯下的種種錯誤。我在創(chuàng)建ZocDoc時采取的許多措施都源自這些重要的教訓。

????你最欣賞哪家公司或科技人物?為什么?

????盡管聽起來像是老生常談,但我的確佩服史蒂夫?喬布斯所具備的那種專注和簡化的能力,我正在不斷努力,希望在 ZocDoc公司加強這兩種能力——不僅僅是我,還包括整個團隊。憑借著激光般的專注度,他能夠打造出一系列偉大的產(chǎn)品和一家偉大的公司。從產(chǎn)品設(shè)計到公司架構(gòu),這家公司的各個方面都體現(xiàn)出簡潔性。業(yè)界人士一直聲稱,一家公司要做大,就需要簡單化。在我看來,就這方面而言,沒有人做得比史蒂夫更好。

????除此之外,你還欽佩哪些公司?為什么?

????我非常崇拜亞馬遜公司(Amazon),因為他們在許多迥然不同的領(lǐng)域做得非常成功。他們不僅構(gòu)筑了最好的電子商務(wù)平臺,還開發(fā)出業(yè)界領(lǐng)先的電子閱讀器和商業(yè)基礎(chǔ)設(shè)施工具。在一個領(lǐng)域表現(xiàn)出色已經(jīng)非常困難了,更不用說在多個領(lǐng)域出類拔萃。我這么說并不僅僅是因為杰夫?貝索斯是我們的投資者。我希望ZocDoc也能夠像亞馬遜那樣,在多個領(lǐng)域取得成功,打造出一個更加強大的平臺。

????哪一個技術(shù)部門最讓你興奮?

????我認為,對自己從事的工作保持激情是非常重要,所以我發(fā)現(xiàn)把科技運用于醫(yī)療保健領(lǐng)域是一件非常令人興奮的事情,這已經(jīng)不是什么秘密了。傳統(tǒng)上,改善三大核心領(lǐng)域(即使用途徑、成本和質(zhì)量)總需要做出某種取舍。改善某個領(lǐng)域時總要犧牲另一個領(lǐng)域。但現(xiàn)在,通過運用技術(shù),我們發(fā)現(xiàn)我們完全可以改善一個領(lǐng)域,同時又不損害另一個領(lǐng)域。比如,ZocDoc公司在拓寬使用途徑的同時,并沒有損害其他兩個方面。我真的對此非常自豪,而且很高興看到正在浮現(xiàn)的其他突破。

????所有領(lǐng)導者都應(yīng)該具備的是哪一種特征?

????我信奉“謙卑加雄心”(Humbition)這一概念。我不僅希望自己具備這種素養(yǎng),同時還在我的團隊身上尋找這種特征。領(lǐng)導者應(yīng)該雄心勃勃,持續(xù)不斷地改善自身。除此之外,他們還應(yīng)該保持謙卑、寬容的心態(tài),不拘泥于自己的思想,愿意把團隊放在首位。我們公司的一個核心價值觀就體現(xiàn)出了這一點,那就是“我們比我更重要”(Us Before Me)。

????你最大的成就是什么?

????幾年前,ZocDoc被《克雷恩紐約商業(yè)報道》(Crain's New York Business)評為紐約市最佳雇主。于我而言,這是一次非常令人謙恭和自豪的經(jīng)歷。布隆伯格市長甚至邀請我們參加他的市情咨文演講。從公司創(chuàng)建伊始,我和我的創(chuàng)業(yè)伙伴就一直非常重視公司文化建設(shè)。因為我相信,沒有卓越的人才,就不可能打造出一家卓越的公司。創(chuàng)造一個環(huán)境,讓員工覺得自己受人重視,這是我極其看重的一項責任。年復(fù)一年地被評為紐約市、醫(yī)療保健業(yè),乃至整個國家的最佳雇主之一,是我每一天的每時每刻都引以為傲的事情。(財富中文網(wǎng))

????譯者:任文科

????What has been your biggest failure?

????The company I founded before ZocDoc, called One Size Too Small, seemed like it had everything going for it—a great team of dedicated people, high-profile board members, and some capital—but when the e-commerce industry collapsed, so did my company. I don't blame the economy and instead look to learn from the mistakes I made along the way. Much of how I've approached building ZocDoc is due to those important lessons.

????What business or technology person do you admire most? Why?

????Although it may be cliché, I truly admire Steve Jobs for his powers of focus and simplicity—two things I'm constantly working on at ZocDoc—both for myself, and for the larger team. With this laser focus, he was able to build great products and a great company that embodied simplicity in everything from product design to the company's structure. It's been said that in order for companies to become truly large, they need to be simple, and I don't think anyone has ever done this as well as Steve has.

????What other companies do you admire? Why?

????I'm a big admirer of Amazon because they've been extremely successful in a wide variety of different areas. Not only have they built the best in class e-commerce platform, but they built the leading e-reader and business infrastructure tools as well. It's very difficult to be good in one area, let alone be exceptional in many—and I'm not just saying this because Jeff Bezos is an investor. This type of successful versatility is something I aspire to for ZocDoc as we build out a more robust platform.

????What technology sector excites you most?

????I believe it's important to be passionate about the work you do, so it's no secret that I find the use of technology in healthcare very exciting. Traditionally there has always been a tradeoff for improving one of the three core areas: access, cost and quality. Improving one area was always at the expense of another. But now, using technology, we've found that we can improve one area?without damaging another, such as what ZocDoc has done for access. This is something I'm really proud of and am excited to see what other breakthroughs emerge.

????What is one characteristic that every leader should possess?

????I believe in the concept of "Humbition." It's a characteristic I aspire for myself and look for in my team. Leaders should be ambitious and constantly strive to improve. With that being said, they should also be humble and gracious, open to ideas other than their own, and willing to put the team before themselves. This is reflected in one of our core company values – Us Before Me.

????What is your greatest achievement?

????A couple of years ago, ZocDoc was named the #1 Best Place to Work in New York City by Crain's New York Business. This was such a humbling and proud experience for me. Mayor Bloomberg even invited us to stand on stage during his State of the City address. Company culture has been something my co-founders and I placed great value on from the beginning, as I believe it's impossible to build a great company without great people. Creating an environment where employees feel valued is a responsibility I take incredibly seriously, and continually being recognized as a great place to work year after year in NYC, healthcare, and the entire country is something I take great pride in each and every day.

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