????苦苦掙扎的芬蘭電子產(chǎn)品巨頭諾基亞（Nokia）在上周四的新聞發(fā)布會上發(fā)布了自己最新款的智能手機——諾基亞Lumia 1020。這個機型的招牌功能是配備了4100萬像素傳感器的內(nèi)置攝像頭。諾基亞早在此次發(fā)布會前就一直在為Lumia 1020造勢。它將搭載諾基亞Pureview圖像處理軟件以及6個卡爾蔡司鏡頭。這款手機將于七月下旬面市，合約價為299美元。

????諾基亞正設(shè)法讓消費者重新關(guān)注自己的設(shè)備。一個超高端攝像頭可使它的手機在競爭激烈的市場上鶴立雞群。美國皮尤互聯(lián)網(wǎng)研究中心的調(diào)查顯示，82％的美國手機用戶用手機拍照，而在2010年這一比例只有76％。通過諾基亞的Pro Camera 軟件，攝影愛好者能搗鼓自己拍攝的照片，比如手動曝光設(shè)置以及延長曝光時間等。它的相機應(yīng)用程序還附帶了新手指南。就拍照功能而言，諾基亞Lumia 1020完勝三星（Samsung）大受歡迎的GalaxyS4，后者配備的攝像頭為1600萬像素。

????毫無疑問，諾基亞需要一款熱賣的產(chǎn)品。因為跟不上蘋果（Apple）以及使用谷歌（Google）Android操作系統(tǒng)的三星這兩家巨頭的步伐，諾基亞一路節(jié)節(jié)敗退、喪師失地。據(jù)市場調(diào)研公司高德納（Gartner）稱，一季度諾基亞的全球市場份額減少了近5個百分點。全球而言，三星以23.6％的市場份額獨占鰲頭，諾基亞和蘋果分別以14.8％和9％跟隨其后。而一年前，諾基亞的市場份額還有19.7％。

????諾基亞這場翻身仗中最大的盟友是為它提供Windows手機操作系統(tǒng)的微軟（Microsoft）。諾基亞與微軟的獨家合作使它能專注于打造更好的設(shè)備。此外，2011年四季度，微軟向諾基亞支付了2.5億美元的“平臺支持”費。此后，這家總部位于美國華盛頓州雷德蒙德市的高科技巨頭每季度都會向諾基亞支付一筆費用。（諾基亞首席執(zhí)行官史蒂芬?埃洛普曾在微軟工作了近三年。）

????諾基亞基本信守了自己不斷推出新設(shè)備的承諾。去年秋天，《財富》深入諾基亞內(nèi)部，見證了其原版Lumia手機的開發(fā)過程。負責(zé)重啟諾基亞智能手機業(yè)務(wù)的喬?哈洛向《財富》說：“要重獲消費者熱捧，必須拿出過人的產(chǎn)品?！保ㄘ敻恢形木W(wǎng)）

????譯者：項航

????At a press conference on Thursday, the struggling Finnish electronics giant unveiled its latest smart phone, the Nokia (NOK) Lumia 1020. Its marquee feature: a built-in camera that packs a 41-megapixel sensor. The device, which the company had been teasing ahead of the announcement, will come with Nokia's Pureview image processing software and six Carl Zeiss lenses. It'll be available in late-July for $299 with a contract.

????Nokia is trying to find ways to get consumers to give its devices a second look. A super high-end camera could differentiate its phones in a crowded market. According to a Pew Internet poll, 82% of American cell phone owners take pictures on their devices, up from 76% in 2010. Nokia's Pro Camera software will let shutterbugs tinker with their shots, including manual exposure settings and long exposure times. The camera app also includes a tutorial for novices. As far as photos are concerned, Nokia's phone could trump Samsung's wildly popular Galaxy S4, which packs a 16-megapixel shooter.

????One thing is for sure: Nokia needs a hit. The company has been losing ground in its bid to keep up with juggernauts Apple (AAPL) and Samsung, which uses Google's (GOOG) Android operating system. Nokia lost almost 5 percentage points of global market share in the first quarter, according to researcher Gartner. Globally, Samsung was No.1 with 23.6% market share, ahead of Nokia's 14.8% and Apple's 9%. A year earlier, Nokia had a 19.7% share.

????Nokia has largely made good on its promise to keep pumping out new devices. Last fall, Fortune took an inside look at the development process of the original Lumia. "Becoming cool again means having great products," Jo Harlow, the executive assigned with rebooting Nokia's smartphone business, told Fortune.

????Nokia's biggest ally in its turnaround is Microsoft (MSFT), which is providing the company with its Windows Phone OS. Nokia's exclusive relationship with Microsoft has allowed it to focus on making better devices. The tech giant, based in Redmond, Wash., is also paying Nokia quarterly "platform support" payments that started with $250 million in the fourth quarter of 2011. (Nokia's CEO Stephen Elop spent almost three years at Microsoft.)