????這家公司目前正在運(yùn)行其第九版運(yùn)營(yíng)系統(tǒng)，而最新的模式似乎運(yùn)行良好。Good Eggs正在擴(kuò)張。該公司已在布魯克林和新奧爾良運(yùn)營(yíng)，下一步將擴(kuò)張到洛杉磯。

????配送也是FreshDirect盈利能力的關(guān)鍵。與普通的食品雜貨店（它們依靠多家中間商，從而可能導(dǎo)致食品腐壞和浪費(fèi)問(wèn)題 ）不同，F(xiàn)reshDirect使用一個(gè)溫控的配送中心，以此減少食品浪費(fèi)量。據(jù)利曼稱(chēng)，這種模式使該公司能夠“在采購(gòu)優(yōu)質(zhì)生鮮食品時(shí)向農(nóng)場(chǎng)主支付一個(gè)公平的價(jià)格，而在銷(xiāo)售時(shí)則向消費(fèi)者收取一個(gè)合理的價(jià)格，同時(shí)還能確保賺到比其他食品雜貨銷(xiāo)售模式更高的利潤(rùn)?！?/p>

????因此，就在線購(gòu)買(mǎi)非易腐特色食品而言，以前在Gilt Taste購(gòu)物的消費(fèi)者如果不住在FreshDirect、Good Eggs或類(lèi)似公司的服務(wù)覆蓋區(qū)域，他們就無(wú)福消受了嗎？不完全如此。2012年8月推出、并在全美提供配送的社交食品購(gòu)物網(wǎng)站Delicious Karma可能隨時(shí)準(zhǔn)備填補(bǔ)這一空白。和Gilt Taste一樣，這家網(wǎng)站提供難以找到的精選食品，但它用日常必需品與這些精選食品達(dá)成均衡，并以較低的營(yíng)運(yùn)成本進(jìn)行運(yùn)營(yíng)。

????同時(shí)，Delicious Karma聯(lián)合創(chuàng)始人米歇爾?里奇正在設(shè)法利用食品本身的社交特性，她的做法是在食品購(gòu)物服務(wù)中增加社交媒體元素，比如該網(wǎng)站類(lèi)似Pinterest的渴望告示板（Craves board）。她說(shuō)：“食物是人們用以分享的東西。我們款待客人，走訪朋友，進(jìn)行社交活動(dòng)時(shí)，食品總是其中一個(gè)重要組成部分?！比欢@個(gè)網(wǎng)站目前的6,000名成員對(duì)這個(gè)理念的認(rèn)同程度是否能足以保證該公司避免遭遇Gilt Taste的停業(yè)厄運(yùn)？這個(gè)問(wèn)題目前還不明朗。（財(cái)富中文網(wǎng)）

????翻譯: iDo98

????The company is currently on its ninth iteration, and the latest model seems to be working. Good Eggs is expanding. It's got operations in Brooklyn and New Orleans, with Los Angeles next in line.

????Distribution is key to FreshDirect's profitability as well. Unlike regular grocers, whose reliance on multiple middlemen can lead to spoilage and waste, FreshDirect uses one, temperature-controlled distribution center to cut the amount of wasted food. According to Leeman, this model allows the company "to pay a fair price to farmers and charge consumers a fair price for superior quality fresh food and be more profitable than other grocery models."

????So are former Gilt Taste shoppers out of luck when it comes to buying specialty, non-perishable food items online, if they don't live in an area with FreshDirect, Good Eggs, or a similar business? Not quite. Delicious Karma, which launched in August 2012 and offers nationwide delivery, may be poised to fill that gap. Like Gilt Taste did, it offers curated, hard-to-find food, but it's balancing such items with day-to-day necessities and operating with lower overhead costs.

????And by adding a social media component to food shopping, for example with its Pinterest-like Craves board, Delicious Karma co-founder Michelle Ritchie is trying to capitalize on the social nature of food itself. "Food is something that people share," she says. "When we entertain, see our friends, and socialize, food is always such a big part of that." Whether the site's current 6,000 members will share it enough to escape Gilt Taste's fate, though, is unclear.