公眾認(rèn)知：贏家

豪車銷量競賽

????如果把汽業(yè)行業(yè)改編成一套真人秀節(jié)目，那么豪華品牌之間的銷量大戰(zhàn)肯定可以改編成非常抓人眼球的一集。歸功于無孔不入的媒體報道，奔馳（Mercedes-Benz）、寶馬（BMW）、雷克薩斯（Lexus）等品牌的日常動態(tài)在車友圈里幾乎比《卡戴姍姐妹》（Kardashians）的關(guān)注度還高。今年上半年，奔馳暫時以微小差距領(lǐng)先寶馬，但是這還沒有算進(jìn)租約交易、銷售激勵以及其它促銷因素，更不用提下半年雙方還各有不少新車即將上市。

Public perceptions: Winner

The luxury car sales race

????If the auto business spawned a reality TV show, a popular episode would feature the battle between luxury car brands for No. 1 bragging rights. Thanks to blanket media coverage, the day-to-day fortunes of Mercedes-Benz, BMW, and Lexus have become better known in car circles than the Kardashians. For the record, Mercedes held a narrow lead over BMW at this year's halfway mark, but that's without taking into account lease deals, sales incentives, and other promotions, much less the arrival of new models later in the year.