你有什么愛好？

????我和我的妻子喜歡戶外運動。我們遠足、跑步、騎登山車和開車。下雪時我們喜歡去滑雪。

如果你可以立即去世界上任何地方，你希望去哪里？

????老實說，我很喜歡呆在灣區(qū)。世界上還有什么地方能像這里，這樣富有創(chuàng)新精神，而且在距離不遠的地方就有這樣景色美麗的地方--從舊金山灣到馬林縣，再到索諾馬, 到太浩湖?我想不出哪里還能找到這樣的地方。

你最大的失敗是什么？

????我失敗過，從很多事情中學習。我親身經(jīng)歷過的最大一次商業(yè)失敗是蘋果公司(Apple)的Newton，它突破了很多科技的邊緣，但手寫識別不佳。

????但在這次失敗中，我有幸從很多出色的人那里學到很多東西。他們包括：Macintosh Finder的共同開發(fā)者史蒂夫?凱普斯，他教給我用戶界面設計；如今領導蘋果公司設計團隊的喬尼?伊夫教給我什么成就偉大的工業(yè)設計；以及如今管理蘋果公司iPad產(chǎn)品營銷的邁克?特喬，他教給我什么是創(chuàng)意的戰(zhàn)略營銷。

????而且，我相信雖然Newton失敗了，它的星光在20年后仍引領我們來到當今智能手機和平板電腦的爆炸式增長。

你還崇拜其他哪些公司？為什么？

????我最近有機會見到了詹姆斯?豪爾，Patz & Hall Winery的創(chuàng)始人之一。

????這是一個充滿真正創(chuàng)業(yè)精神的故事。詹姆斯從父母那里借了一小筆錢，與三個共同創(chuàng)始人湊出了種子資金。懷著一股做出高質量產(chǎn)品(和一些葡萄酒!)的激情，他們慢慢地打造了一家非常成功的由家族持股和經(jīng)營的美國葡萄酒莊。

所有領導人都應具備的一項品質是什么？

????每位偉大的領導人都有不同的品質促成最終的成功。杰夫?貝佐斯和史蒂夫?喬布斯不同，史蒂夫?喬布斯和約翰?錢伯斯（思科公司總裁兼首席執(zhí)行官——譯注）不同，約翰?錢伯斯又與比爾?蓋茨不同。

????但讓他們相似的是他們每個人都想出了一種方式，如何吸引和凝聚其他杰出的人才。我相信，促使他們最終成功的一個關鍵是，他們都善于描繪令人信服的遠景，讓人們有信心跟隨他們走上一條最開始可能有些難以理解、但事后看來真的具有天才洞見的道路。（財富中文網(wǎng)）

????譯者：楊智

What do you do for fun?

????My wife and I love the outdoors. We hike, run, and ride our road and mountain bikes. When the snow falls, we love to ski.

If you could be anywhere in the world right now, where would you be?

????Honestly, I love being in the Bay Area. Where else do you have this incredible spirit of innovation, combined with some of the most beautiful places in the world in our backyard -- from the San Francisco Bay, to Marin, to Sonoma, to Lake Tahoe? I can't think of another place like it in the world.

What has been your biggest failure?

????I've failed and learned from lots of things. The biggest commercial failure I've been involved with was Apple's Newton, which was pushing the bounds of many technologies, and one that did not work very well which was handwriting recognition.

????Yet I had the good fortune to learn from amazing people during that failure. They include: Steve Capps, who co-developed the original Macintosh Finder and taught me about user interface design; Jony Ive, who today leads Apple's design team and taught me what makes for great industrial design; and Michael Tchao, who runs Apple's iPad product marketing and taught me creative and strategic marketing.

????And I believe that, despite the failure of Newton, it lit the spark that led us, 20 years later, to the current explosion of smartphones and tablets.

What other companies do you admire? Why?

????I recently had a chance to meet James Hall, one of the cofounders of Patz & Hall Winery.

????It's a story of real entrepreneurship. James borrowed a small amount of money from his parents and pooled it with seed capital from his three co-founders. Fueled by a deep passion for making a high-quality product (and some wine!), they slowly built one of the most successful family-owned and -operated wineries in the United States.

What is one characteristic that every leader should possess?

????Every great leader has different characteristics that lead to their success. Jeff Bezos is different from Steve Jobs, who is different from John Chambers, who is different from Bill Gates.

????What makes them similar, though, is that each of them figured out a way to attract and engage other great people. I believe one of their keys to success comes from communicating a compelling vision and giving people the confidence to follow them on the path to what may seem quite crazy at first, yet in hindsight shows true genius.