????如果問特拉維斯?卡蘭尼克，Uber的未來在哪里，他會告訴你這家公司的品牌已經(jīng)超越了它最初的定位。“如今，我們經(jīng)營的是租車業(yè)務(wù)，”卡蘭尼克在今年的科技頭腦風(fēng)暴大會（Brainstorm Tech conference）上說。自一年半以前《財富》雜志（Fortune）對卡拉尼亞進(jìn)行報道以來，盡管Uber在華盛頓哥倫比亞特區(qū)和紐約這些地方受到了監(jiān)管阻撓，但它已經(jīng)快速擴(kuò)張到了許多新的市場。

????但這位接連創(chuàng)辦多家企業(yè)的創(chuàng)業(yè)家（他曾經(jīng)在在21世紀(jì)初創(chuàng)辦過一些新創(chuàng)公司，如文件分享服務(wù)公司Red Swoosh）還指出，Uber已經(jīng)開始、而且還將繼續(xù)涉足其他領(lǐng)域。上周五，Uber和冰淇淋車業(yè)主合作，在33個城市進(jìn)行了甜品點單送貨服務(wù)；今年情人節(jié)，它還提供了玫瑰花遞送服務(wù)。而在上一屆的South by Southwest大會期間，這家公司就以類似的方式遞送過烤肉。（然而后者并沒有很成功，卡蘭尼克對《財富》說這主要和當(dāng)時寒冷的天氣有關(guān)。）

????他的觀點是：Uber不僅僅是一項租車服務(wù)應(yīng)用程序。卡蘭尼克說，他和一家大型電子商務(wù)公司進(jìn)行了非正式討論，怎樣利用司機的停工時間，使貨物的當(dāng)天送達(dá)成為可能。卡蘭尼克解釋稱：“如果有人說，特拉維斯，你有這么好的生活品牌，打算什么時候做禮賓服務(wù)？或者什么時候涉足酒店業(yè)務(wù)？我告訴他們，我們不會做酒店業(yè)務(wù)，畢竟我們不會給你遞上一家酒店，對不對？我們知道自己的定位。但我們可能會想做Uber露營車之類的事，比如我們會給你找輛露營車——開個玩笑，這個也沒有?！?/p>

????從與會者反應(yīng)來看，卡蘭尼克和他的Uber風(fēng)頭正勁。當(dāng)主持人杰茜?亨佩爾問誰用過這個服務(wù)時，在座無虛席的主舞臺帳篷里，絕大多數(shù)觀看訪談的人都舉起了手。

????擔(dān)任CEO的卡蘭尼克對公司的財務(wù)狀況也是三緘其口。目前Uber正在展開新一輪的融資，據(jù)傳該交易對公司的估值為25億美元?？ㄌm尼克承認(rèn)融資一事，但否認(rèn)了這個天價估值?！拔覀兊倪\營數(shù)據(jù)真的非常好，”卡蘭尼克終于松口。“而且在公開市場上，以大約50%或40%的速度增長的公司就會得到這樣的估值倍數(shù)。如果你可以接受它們的市銷率，而我們的市銷率可以達(dá)到，——糟了，我上套了，該死?！甭牭竭@兒，全場都爆發(fā)出了笑聲。（財富中文網(wǎng)）

????譯者：默默

????Ask Travis Kalanick about the future of Uber, and he'll tell you that it has become a brand that transcends its original mission. "Today, we're in the business of delivering cars," Kalanick said onstage at this year's Brainstorm Tech conference. In the year-and-a-half sinceFortune profiled Kalanick, Uber has rapidly expanded into new markets, despite regulatory hiccups in cities like Washington D.C. and New York.

????But the serial entrepreneur, who previously cut his teeth on startups like the file-sharing service Red Swoosh in the early 2000s, also pointed out Uber has dabbled -- and continues to do dabble -- in other services. Last Friday, Uber worked with ice cream trucks and served up on-demand dessert in 33 cities; this Valentine's Day, it delivered rose bouquets. And at previous South by Southwest conferences, the startup served up barbecue in a similar fashion. (The latter wasn't much of hit however, something Kalanick told Fortune that had more to do with cold weather.)

????His point: Uber is more than just a car service app. Kalanick said he has held informal discussions with a large e-commerce company about utilizing drivers' downtime to potentially enable same-day delivery of goods. Explained Kalanick: "If somebody goes, Travis, you've got this great lifestyle brand. When are you going to do concierge services? Or when are you going to do hotels? And I'm like, we're not going to do hotels because we're not delivering a hotel building to you, right? So we know what we are. But maybe we do like Uber camper or something, like we'll bring a camper to you -- no, I'm just kidding."

????Judging from the conference attendees, Kalanick and Uber are having a moment. The vast majority of people watching the conversation in a packed main-stage tent raised their hands when asked by moderator Jessi Hempel who used the service.

????Uber's CEO also remained mum on the firm's finances. Uber is currently raising another round of funding at a rumored $2.5 billion valuation. He admitted the fundraising process was in progress, but demurred the stratospheric valuation. "Our numbers are really, really good," Kalanick said finally. "And the multiples that you see in the public market are around companies that are growing like 50% or 40%. You could take their price-to-sales ratios and we could come in -- well, shoot, I'm getting stuck. Shit." And the room exploded with laughter.