通用汽車計(jì)劃主打“臨界豪華”牌
????奇怪的是,新款羚羊尚無(wú)法達(dá)到《消費(fèi)者報(bào)告》的“推薦”級(jí)別,除非有足夠多的車主對(duì)汽車的可靠性和耐久性給出積極評(píng)價(jià)。 ????投資界也已經(jīng)注意到了通用汽車的成功。這家汽車制造商的利潤(rùn)一直在穩(wěn)步增長(zhǎng)。今年年初至今,這家公司的股票上漲了約28%,而整個(gè)股市上漲幅度只有18%。福特公司的股票則上漲了約30%。 ????凱利白皮書(shū)的卡爾?布勞爾指出,雪佛蘭的緊湊型汽車科魯茲(Cruze)、超小型車愛(ài)唯歐(Sonic)和全尺寸汽車西維拉多,均是該品牌持續(xù)改進(jìn)的代表,但“重新設(shè)計(jì)的羚羊,或許才是通用汽車將之前乏善可陳的車型打造成業(yè)內(nèi)領(lǐng)先汽車最成功的例子?!?/p> ????雪佛蘭系列汽車的一個(gè)短板依然是中型汽車邁銳寶(Malibu),最近通用汽車對(duì)這個(gè)車型也進(jìn)行了修改。通用汽車的總體表現(xiàn)表明,它能夠理解對(duì)其車型的各種批評(píng)聲音,而且還能夠積極給出有效的回應(yīng)。(財(cái)富中文網(wǎng)) ????譯者:劉進(jìn)龍/汪皓 |
????Oddly, the new Impala won't qualify for Consumer Reports' "recommended" status until enough owners of the car report positively on its reliability and durability. ????The investment community is taking note of GM's successes. The automaker has been posting solid profits. Its stock is up almost 28%, this year to date, in a stock market that's up about 18%. Ford stock is up almost 30%. ????Karl Brauer of Kelley Blue Book pointed out that Chevrolet's Cruze compact, Sonic subcompact and Silverado full-size all represent improvement for the brand, though "Impala's redesign is probably the best example yet of GM transforming previously lackluster nameplates into industry-leading automobiles." ????The one weak line in Chevrolet's lineup remains the midsize Malibu, which GM recently revised. But overall GM is showing that it understands the criticisms of its vehicles -- and can mount an effective response. |