????究竟是什么因素推動(dòng)隨時(shí)健身俱樂部實(shí)現(xiàn)了這么驚人的業(yè)績增長？咨詢公司和市場研究公司Integrity Square的創(chuàng)始人兼董事總經(jīng)理皮特?摩爾認(rèn)為，不僅是輕松良好的氛圍，相反，他提到了這家俱樂部的每月會員費(fèi)和每周7天、每天24小時(shí)的營業(yè)時(shí)間模式?！半S時(shí)健身俱樂部的會費(fèi)低廉，每個(gè)月只有35到55美元。健身房員工有特定的工作時(shí)間，從而降低了勞動(dòng)力成本，但是會員可以隨時(shí)來健身鍛煉。”

????隨時(shí)健身俱樂部未來面臨的問題也同樣困擾著整個(gè)健身行業(yè)：發(fā)展停滯和業(yè)務(wù)多元化。健身行業(yè)的會員人數(shù)和營收從2011年以來保持不變，盡管預(yù)計(jì)在未來幾年內(nèi)會實(shí)現(xiàn)增長，但是增長速度將低于此前。隨著來自瑜伽館、尊巴課程的競爭日益激烈，以及家庭健身鍛煉的便利，這個(gè)問題已經(jīng)威脅到大型健身中心未來的發(fā)展。

????然而，魯尼恩并沒有感受到威脅；他似乎很喜歡面對這種挑戰(zhàn)。

????他說，“DVD租賃商Redbox和Netflix良好的商業(yè)模式?jīng)_擊了視頻租賃公司百仕達(dá)（Blockbuster），所以我們必須做好準(zhǔn)備，看看未來會發(fā)生什么……我們未來的發(fā)展重點(diǎn)是俱樂部外的健身活動(dòng)，而是僅僅不局限于室內(nèi)的健身活動(dòng)?！?/p>

????為了擴(kuò)展經(jīng)營范圍，隨時(shí)健身俱樂部創(chuàng)建了在線健身指南anytimehealth.com，專門介紹膳食計(jì)劃，跟蹤訓(xùn)練過程，和人們分享會員的健身成果。這個(gè)網(wǎng)站還計(jì)算會員在采用其營養(yǎng)計(jì)劃期間少攝入多少卡路里，減少了多少磅體重。

????可以肯定，隨時(shí)健身俱樂部不會放棄實(shí)體健身中心的基礎(chǔ)；這家公司最近收購了丹佛脫毛護(hù)理沙龍Waxing the City。魯尼恩表示，這家特許經(jīng)營商屬于“個(gè)人美容品牌”，他希望借此推動(dòng)公司的發(fā)展。

????這家健身俱樂部計(jì)劃在今后四年開設(shè)250家到300家新俱樂部，其中25-35%的俱樂部將位于美國以外的市場。

????如果隨時(shí)健身俱樂部繼續(xù)按照這個(gè)速度發(fā)展，它距離成為全球知名的健身俱樂部將為時(shí)不遠(yuǎn)。（財(cái)富中文網(wǎng)）

????譯者：孟潔冰??

????So what has fueled Anytime's impressive growth? Pete Moore, founder and managing director of consulting firm and market research firm Integrity Square, thinks it's not just the relaxed atmosphere, pointing instead to its monthly membership costs and 24/7 operating hours model. "Anytime came in charging an inexpensive $35-$55 a month and stripped down labor costs by having the gyms staffed for a certain number of hours, but allowing members to come and go when they like."

????Future issues for Anytime Fitness are the same that have plagued the fitness industry as a whole: stagnation and diversification. The industry's memberships and revenue have flat-lined since 2011, and while growth is expected within the next few years, it will be at a slower rate than before. This, along with the growth of competition from yoga studios, Zumbaclasses, and the convenience of home workouts threatens the future of bigger gyms.

????Yet Runyon doesn't feel threatened; he seems to relish the challenge.

????"Blockbuster got beat by a better business model in Redbox and Netflix, so we must be prepared to see what's around the corner ... Our focus going forward will be on outside club activities than inside activities," he said.

????To extend their reach, Anytime Fitness has created an online health guide, anytimehealth.com, focusing on meal planning, tracking workouts, and sharing members' fitness successes with others. The website also calculates how many calories and pounds members have lost using its nutritional programs.

????To be sure, Anytime Fitness isn't abandoning its brick-and-mortar foundation; the company recently acquired Waxing the City, a Denver-based hair removal salon franchise that Runyon says is the kind of "personal improvement brand" he wants to promote with his company.

????There are plans for 250 to 300 new clubs over the next four years, and 25-35% of those clubs will be outside the U.S.

????If Anytime Fitness continues to grow at that rate, it won't be long before the entire world knows its name.