????谷歌（Google）及其摩托羅拉移動(dòng)（Motorola Mobility）手機(jī)制造商的高管們于上周四在紐約發(fā)布了新的高端手機(jī)。但摩托羅拉CEO丹尼斯?伍德賽德和谷歌董事長埃里克?施密特表示，他們渴望向伍德賽德所說的“超價(jià)值群體”提供價(jià)格更低的智能手機(jī)。

????“如果我是巴西的一位中產(chǎn)階級(jí)母親，我可能買不起iPhone或Galaxy。”伍德賽德說。但這些消費(fèi)者明顯會(huì)受益于入門級(jí)智能手機(jī)提供的應(yīng)用和網(wǎng)絡(luò)連接。谷歌的安卓（Android）操作系統(tǒng)已經(jīng)在競爭對(duì)手制造的大量設(shè)備上運(yùn)行，其中很多面向的目標(biāo)都是這類消費(fèi)者。

????伍德賽德把Moto X稱為摩托羅拉在2012年被谷歌收購后發(fā)布的首款高端手機(jī)。它具備語音控制功能和在“睡眠”模式下顯示重要信息的“動(dòng)態(tài)顯示”（Active Display）功能。Moto X將于8月底或9月初由各大電信運(yùn)營商在美國推出。

????但伍德賽德和施密特非常渴望獲得目前無法用手機(jī)上網(wǎng)的約10億手機(jī)用戶。如果摩托羅拉能夠把這些用戶變成智能手機(jī)用戶，它就能贏得銷售和新客戶。但更為重要的是，擴(kuò)大用戶數(shù)量會(huì)使谷歌受益匪淺，因?yàn)樗麄兛赡軙?huì)用手機(jī)進(jìn)行網(wǎng)絡(luò)搜索。施密特說：“服務(wù)于這個(gè)市場群體對(duì)我們來說具有重要的戰(zhàn)略意義?！?/p>

????雖然伍德賽德和施密特沒有詳細(xì)說明這類手機(jī)的定價(jià)或利潤率，但摩托羅拉的“超價(jià)值”策略不僅讓人想起了安卓策略：谷歌沒有向那些使用其安卓操作系統(tǒng)的手機(jī)制造商收取任何費(fèi)用。從一開始，谷歌的目的就是讓智能手機(jī)遍布全球，進(jìn)而鼓勵(lì)消費(fèi)者在手機(jī)上使用谷歌的搜索、地圖、郵件和其他產(chǎn)品。市場調(diào)研公司Strategy Analytics的調(diào)查顯示，安卓目前是世界上領(lǐng)先的智能手機(jī)操作系統(tǒng)，市場份額已經(jīng)達(dá)到80%。（財(cái)富中文網(wǎng)）

????譯者：千牛絮?

????Executives from Google and its Motorola Mobility handset maker unveiled a new premium phone, Moto X, in New York on Thursday. But Dennis Woodside, Motorola's CEO, and Google Chairman Eric Schmidt, say they are eager to deliver lower-priced smartphones to what Woodside calls the "super value segment."

????"If I'm a middle class mother in Brazil I might not be able to afford an iPhone or a Galaxy," Woodside says. But those consumers would clearly benefit from the applications and broadband access that an entry-level smartphone would provide. Google's Android OS already powers a wide variety of devices from rival manufacturers, many of them aimed at such consumers.

????Woodside characterized the Moto X as the first high-end phone Motorola has launched since Google (GOOG) acquired the company in 2012. The phone, which features a suite of voice-activated controls and an "active display" feature that pushes key pieces of information onto the screen while it is in "sleep" mode, will be available in the U.S. in late August or early September on all major carriers.

????But Woodside and Schmidt are keen to capture the billion or so users of mobile phones who presently don't have Internet access on their devices. Motorola wins sales and new customers if it is able to convert those customers to smartphones, but more crucially, Google benefits by broadening the pool of consumers who may do mobile searches. "It is strategically important for us to serve this end of the market," Schmidt says.

????While Woodside and Schmidt didn't offer any details on pricing or profit margins for such phones, Motorola's "super value" gambit is reminiscent of its Android strategy: Google does not charge handset manufacturers to use its Android operating system for mobile phones. From the outset, the aim was to proliferate the world with smartphones, thereby encouraging consumers to use their phones for search, maps, email and other Google products. Android is currently the leading smartphone operating system worldwide, with 80% market share, according to research from Strategy Analytics.