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初創(chuàng)公司幫你忙,總有一款適合你

初創(chuàng)公司幫你忙,總有一款適合你

JP Mangalindan 2013-08-07
硅谷精英都是出了名的有錢沒時間,甚至很多個人的生活問題也沒時間打理,于是各類初創(chuàng)公司看到了商機。洗衣、購物、跑腿、叫車,甚至排隊買iPhone 5,不管你是太忙還是太懶,只要你舍得掏錢,所有這些生活瑣事都可以找到一家公司來替你安排人代勞。

????美國硅谷面向高薪IT人士的創(chuàng)新服務(wù)初創(chuàng)公司層出不窮。

????經(jīng)歷了疲憊漫長的一天或者一周之后,我最不想干的就是家務(wù)活了。于是乎,家里的臟盤子、臟衣服堆積如山,地板也沒清潔。每次發(fā)生這種情況,我都會花更多的時間在家里爬上爬下,披著睡衣苦思冥想——其實有這些琢磨的時間,我早就可以動手干家務(wù)了——不過我琢磨的是自己到底想做什么:是刷浴缸呢,還是雇人替我干活?

????但凡不想做的事情,無論哪種,幾乎都可以在硅谷找到一家初創(chuàng)公司為你代勞。懶得打掃房間?那就試試Exec或者Homejoy公司的服務(wù)吧。忙得沒空置辦食品和日用品?Instacart公司的灣區(qū)私人代購團(tuán)隊為你解憂。Hasty公司把健康美味的大餐送到你家里。Prim公司上門取件,洗滌衣物,還打包送回。Medicast能讓用戶聯(lián)系可以出診的大夫。有了Uber、Lyft等流行智能手機應(yīng)用,大家再也不需要在雨中的街角傻站著招呼出租車了。從表面上看,提供“有求必應(yīng)”類服務(wù)的初創(chuàng)公司每周都在增加。然而,這種商業(yè)模式還很簡單:企業(yè)要做的無非是給客戶提供所需的外包服務(wù),迅速完成任務(wù),然后就由此帶來的便利收取額外的費用。

????很多灣區(qū)的上班族的上班時間并不是朝九晚五?,旣惿?梅耶就是一個典型的例子。入職谷歌(Google)的前五年里,她每周要工作130個小時——平均每天達(dá)到了令人難以置信的18.5個小時??萍既瞬旁趧?chuàng)業(yè)早期要么不給自己開工資,要么只靠少量的一點工資勉強度日。除了這種特殊情況,科技人才的薪資水平大多遠(yuǎn)遠(yuǎn)高于美國普通民眾。就業(yè)網(wǎng)站運營商戴斯控股(Dice Holdings)的數(shù)據(jù)顯示,2012年,科技人才的平均薪水達(dá)到了101,278美元。

????工作時間長,薪水豐厚,還有灣區(qū)俯拾皆是的服務(wù)類初創(chuàng)公司催生了一些有趣的應(yīng)用案例。TaskRabbit無疑是個典型的例子。這家初創(chuàng)公司的業(yè)務(wù)是篩選自由職業(yè)者來完成組裝宜家家具、退貨等短期散工。這些工作任務(wù)本身也很特殊。一名高薪的軟件工程師坦言,為了在iPhone 5公開發(fā)售的第一天就買到這款新手機,他曾經(jīng)在TaskRabbit上請人,替他在當(dāng)?shù)氐腁pple蘋果專賣店外排了幾個小時的隊。羅伊?巴哈特是IGN娛樂公司的前總裁,同時也是掌管著7,500萬美元的Bloomberg Beta風(fēng)險基金的一把手。他表示,自己在TaskRabbit雇傭了一名司機,載著他整天在各個會場四處奔忙,而他則安心地坐在后座上撥打工作電話。

????這兩年,我一直在使用Uber,有時是為了工作,有時只是純粹圖個樂子。Uber不僅可以叫車,還可以查詢出租車與乘車者之間的精確距離,因此可以說是物超所值。如果一座城市的出租車異常難打,令人惱火,而乘車者又恰好趕著赴約,這時候的Uber就顯得尤其重要。(有了Uber X等較新的Uber版本,乘車者還可以“召喚出”公司核準(zhǔn)的業(yè)余司機,這樣就不需要乘坐出租車了。而且實際上,它比傳統(tǒng)的出租車還便宜10%。)我還體驗過Instacart的服務(wù),這家網(wǎng)店在送達(dá)價格公道的貨品時附加了一小筆不固定的配送費。這樣一來,我就省下了一大筆時間,不需要辛辛苦苦跑到Safeway、Trader Joe's、全食(Whole Foods)、好士多(Costco)等超市去采購了。

????After a long day or week, the last thing I want to do is house chores. So plates and laundry stack up. The floors don't get Swiffered. When that happens, I'll spend more time clambering around, pajama-clad, and deliberating -- time I could have used to actually perform these chores -- wondering which I'd prefer: scrubbing the tub or paying someone to do it for me?

????Here in Silicon Valley, there's a startup offering to do almost anything. Too lazy to clean the house? Hit up Exec or Homejoy. Too busy for groceries? Instacart's platoon of Bay Area personal shoppers do it for you. Hasty brings healthy, gourmet cooked meals to your door; Primpicks up, does, and drops off laundry; Medicast connects users with doctors who make house calls. And popular smartphone apps like Uber and Lyft mean never having to stand on a rainy street corner hailing a cab ever again. The number of startups in this space of "on-demand" services grows seemingly by the week. Yet the business model remains simple: build a service fulfilling tasks people wish they could outsource, do it swiftly, and charge extra for sheer convenience.

????Many Bay Area tech employees don't work 9-to-5 schedules. Marissa Mayer, obviously an outlier, worked 130 hours a week during her first five years with Google (GOOG) -- an incredible average of 18.5 hours a day. And with the exception of early-stage startup founders who routinely pay themselves nil or just enough to get by, many of these same techies make significantly more than the average American: $101,278 in 2012, according to career sites provider Dice Holdings.

????Long days, high salaries and the widespread availability of service startups in the Bay Area make for some interesting use cases. That's certainly the case for TaskRabbit, a startup that screens freelancers to do short-term errands and projects including IKEA furniture assembly or store returns. Tasks also verge on the idiosyncratic. One highly paid software engineer admitted he hired a TaskRabbit to stand in line for hours outside the local Apple (AAPL) store to pick up his iPhone 5 on launch day. Roy Bahat, former IGN Entertainment president and head of the $75 million Bloomberg Beta venture fund, admits he hires a TaskRabbit to drive his car from meeting to meeting all day, while he sits in the passenger seat making work calls.

????For two years, I've used Uber for work and fun. Being able to summon a car and know exactly how far away it was still makes paying extra worthwhile, especially in a city where cabs can be infuriatingly elusive and I'm rushing to an appointment. (Newer Uber options like Uber X conjure up company-approved citizen drivers in lieu of black cars, but actually charges 10% cheaperthan traditional taxis.) I've also used Instacart, which tacks a small variable delivery fee on top of reasonably priced produce. In that case, it saves me the time-suck of hoofing it among Safeway (SWY), Trader Joe's, Whole Foods, and Costco (COST).

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