英菲尼迪VS.林肯:誰能躋身頂級豪車俱樂部
Alex Taylor III
2013-08-30
從高端品牌向真正的奢侈品牌進軍堪稱驚險的一跳。眼下,福特旗下的林肯和日產(chǎn)旗下的英菲尼迪這兩大品牌都在馬不停蹄的向著全球頂級豪車陣營進發(fā)。誰能率先撞線?我們不妨從品牌定位、市場優(yōu)勢、歷史沉淀、未來前景等方面作一番對比。
9. 小風(fēng)波 英菲尼迪原本打算在日產(chǎn)聆風(fēng)(Leaf)的平臺上開發(fā)LE電動車,但現(xiàn)在已推遲了這項計劃。它將另起爐灶打造一款新的豪華車及其他車型。 眼下林肯的經(jīng)銷商對新產(chǎn)品如饑似渴,但林肯卻將MKZ(見上圖)的上市時間推遲了四個月以修復(fù)質(zhì)量問題。 優(yōu)勢方:不相上下?? |
9. Bumps Infiniti has suspended the LE electric sedan it planned to spin off from the Nissan Leaf platform and instead will create a luxury sedan as well as other models. Lincoln held up shipments of the new MKZ (above) for some four months to fix quality problems at a time when dealers were starved for new product. Advantage: Split? |
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