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新款iPhone是大跨越還是小碎步

新款iPhone是大跨越還是小碎步

JP Mangalindan 2013-09-25
總體而言,iPhone 5S和5C讓人覺得它們只是些小修小補(bǔ)的過渡產(chǎn)品而已。不過,它們讓蘋果新的市場戰(zhàn)略,也就是高端、實(shí)惠兩手抓的思路變得明確起來。明年,隨著全新設(shè)計的iPhone 6面世,蘋果新的戰(zhàn)略思路帶來的變化還會更加明顯。

????至于相機(jī),蘋果也有所改進(jìn)。它還是800萬像素,但蘋果稱更大的處理器和光圈能在光線昏暗的環(huán)境中拍出更出色的照片。這方面我并沒發(fā)現(xiàn)有很大提升,但在細(xì)節(jié)上確實(shí)更豐富了。當(dāng)我用5S的雙色閃光燈——帶有兩個LED而非一個——拍照時,效果確實(shí)更出色了:膚色更自然,色彩還原也更準(zhǔn)確。閃光燈確實(shí)打開了,不過照片卻不那么“顯舊”了。

????至于iPhone 4和4S的機(jī)主,由于新機(jī)型上iOS 7所帶來的流暢體驗(yàn),升級到5S會感到明顯的提升。對他們來說,入手新機(jī)是明擺著的事。但iPhone 5的機(jī)主則可以等到2014年再說,因?yàn)?S不會讓他們感到性能有大幅升級。不過隨著iOS 7不斷完善,開發(fā)者利用A7芯片升級軟件后,這種情況就會有所改觀。

????為iPhone 5C推出售價為99美元的五款明艷的糖果色彩殼和六款同樣色彩鮮艷的硅膠套,蘋果的目標(biāo)似乎很清楚:一方面維持豪華手機(jī)品牌的地位,另一方面也要吸引那些可支配收入比較有限的年輕消費(fèi)者及市場。

????跟自己那穿著高檔玻璃和鋁合金外衣的兄弟相比,5C就是“不依不饒地走塑料路線”。簡言之,這就是塑料背殼的iPhone 5。盡管我自己不怎么喜歡蘋果選的這些顏色,但5C握在手中的感覺還是很舒服的。這些邊角有一定弧度,光滑噴漆的塑料外殼要比5S硬邦邦的邊角更符合人體工學(xué)。而用鋼材強(qiáng)化的塑料框架也意味著它非常堅實(shí)——不管你怎么用勁,這臺手機(jī)的材料都絕不會彎折。同樣地,堅實(shí)的塑料按鍵按起來也令人滿意。換言之,5C可能確實(shí)塑料感很強(qiáng),但卻絕不讓人覺得廉價。

????不過,它還是讓人覺得不那么高端。不僅是因?yàn)樗乃芰嫌貌?,還因?yàn)樗腿ツ昴强钍謾C(jī)在配置上幾乎完全一樣。它還是A6的處理器,還是那顆800萬像素的鏡頭。讓5C比老款要顯得好些的地方在于,它的前置攝像頭要稍微好點(diǎn),電池續(xù)航時間也更長了。這個電池能讓用戶的通話時間增加一到兩個小時,跟5S差不多。

????5C的應(yīng)用不像5S那樣做了大幅升級,但它畢竟也用上了iOS 7。這兩者之間的最大差別在運(yùn)行《無盡之劍3》(Infinity Blade III)這樣的游戲時表現(xiàn)得最明顯,這款游戲靠5S的處理器才能跑得酣暢淋漓。在5C上它運(yùn)行得也不錯,但在5S上動作更流暢,視覺效果也更銳利。

????5C是一部性能出色的手機(jī)——只不過它算不上“全新款”而已。這可能就是為什么5S在美國缺貨,而5C還是很容易買到的原因。蘋果要迎合兩種完全不同的市場需求,這宗想法沒錯。但就算是這樣,“5S年”還是讓人覺得只是小修小補(bǔ)的過渡期而已。而明年,隨著可能將采用全新設(shè)計的iPhone 6的問世,蘋果新推出的高端、“實(shí)惠”兩手抓的市場兩分法應(yīng)該會變得有意思得多。(財富中文網(wǎng))

????譯者:清遠(yuǎn)??

????As for the camera, Apple has slightly improved that, too. It's still 8 megapixels, but the company says the slightly larger sensor and aperture should make for better-looking low-light shots. I didn't notice a major improvement on that front, but I saw somewhat more detail in stills. When I used the 5S's new two-tone flash -- two LEDs instead of one -- the results were more dramatic: Skin appeared more natural, colors more accurate. That a flash was used is obvious, but the results were less "washed out."

????For iPhone 4 and 4S owners, upgrading to the 5S will seem like a huge improvement given that iOS7 on the new model is a smooth experience. For them, upgrading is a no-brainer. iPhone 5 users, however, can afford to wait until 2014. The 5S doesn't currently offer a huge improvement in performance that users can feel, but that will likely change as iOS7 evolves and developers update their software to take advantage of that A7 chip.

????Starting at $99 in five bright, candy-colored shades and six equally vibrant silicone cases, Apple's goal with the iPhone 5C seems obvious: retain its reputation as an arbiter of luxe gadgets yet appeal to the younger set and markets with generally smaller disposable incomes.

????Unlike its high-brow glass and aluminum sibling, the 5C is "unapologetically plastic." Put simply, it's an iPhone 5 with a plastic black. And while I don't personally care for most of the color options Apple opted for, the 5C is a pleasure in hand. Curved at the edges, the smooth, lacquered plastic is more ergonomic than the harder edges of the 5S. A steel-reinforced frame also means it feels extremely solid -- there's no flexing of materials anywhere on the device, no matter how hard you grip. Likewise, the firm plastic buttons all click satisfyingly. In other words, plastic the 5C may be, but it doesn't feel cheap.

????Still, it does feel decidedly less premium, not just because of the plastic but because it also shares just about all of the same features with last year's model, from the A6 processor to the 8 megapixel camera. Where the 5C edges out its older sibling is in its slightly better front-facing camera and longer-lasting battery. The latter should net users another one to two hours of talk time, or roughly the same as what I saw on the 5S.

????Apps don't quite zip like they do on Apple's flagship smartphone, but the 5C generally runs iOS7 well. The biggest difference may be with games like Infinity Blade III, which takes advantage of the 5S's processor. On the 5C, the game runs well enough, but on the 5S, the action is smoother and things look sharper.

????The iPhone 5C is a perfectly capable device -- it's just not a new one. This is likely why in the U.S., the 5S is backordered while the 5C remains easy-to-find. Apple has the right idea in catering to two different markets. But even so, the year of the iPhone 5S still feels like an interim period of incremental upgrades. Next year, with the iPhone 6, presumably with an all-new design, Apple's new dichotomy of high-end vs. "budget" should become much more interesting.

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