????雖然視頻游戲業(yè)仍然是男性的天下，但執(zhí)掌視頻游戲公司的女性高管正在不斷增加。然而，M2研究公司(M2 Research)創(chuàng)始人旺達(dá)?馬龍尼認(rèn)為，鑒于全球女性玩家加速增長(zhǎng)的態(tài)勢(shì)，女性掌門人的增速還未達(dá)到其應(yīng)有水平。視頻游戲業(yè)的女性高管占比目前還不到15%。

????相比之下，Newzoo研究公司發(fā)現(xiàn)，在全球12億視頻游戲玩家中，46%（即5.7億）是女性，拉丁美洲的女性玩家占比最高（49%），亞太地區(qū)最低（43%）。

????Newzoo研究公司創(chuàng)始人彼得?沃曼說：“在美國，大約1.7億人在互聯(lián)網(wǎng)、手機(jī)、個(gè)人電腦或游戲機(jī)上玩游戲，其中大約一半的玩家（48%）是女性。”沃曼指出，大多數(shù)女性玩家（55%）的年齡在30歲以上。

????Newzoo研究公司聲稱，最流行的游戲平臺(tái)是智能手機(jī)和平板電腦。每4位美國女性玩家中就有3位（共計(jì)617萬人）在移動(dòng)設(shè)備上玩游戲。

????馬龍尼發(fā)現(xiàn)，在視頻游戲業(yè)中，從事休閑游戲業(yè)務(wù)的女性人數(shù)略多一些。她也發(fā)現(xiàn)，更多的女性扎根在非娛樂的嚴(yán)肅游戲部門。女性往往在執(zhí)行制作人和人事主管等側(cè)重于流程監(jiān)管的職位上更占優(yōu)勢(shì)。而在編程和音頻設(shè)計(jì)等技術(shù)性崗位上，女性的人數(shù)相對(duì)較少。

????“除了讓更多女性將游戲業(yè)視為一個(gè)積極的職業(yè)選擇之外，我們還需要在生產(chǎn)、設(shè)計(jì)和開發(fā)等領(lǐng)域給予她們以支持，”馬龍尼說?！按送?，我們還需要促進(jìn)薪酬公平，同時(shí)讓她們接受更加積極的指導(dǎo)活動(dòng)?！?/p>

????以下是游戲業(yè)目前最具影響力的10位女性。對(duì)于尋求成為互動(dòng)娛樂業(yè)一員的女性玩家來說，其中的任何一位均可作為職場(chǎng)榜樣。

????While the video game industry is still dominated by men, the number of women in power at video game companies is growing. But it's not growing as quickly as it should, given the acceleration of female players around the world, says Wanda Meloni, founder of M2 Research. Women currently comprise less than 15% of the games industry.

????In contrast, research firm Newzoo has found that of the 1.2 billion people playing video games globally, 46%, or 570 million, are female, with the highest share of women playing in Latin America (49%) and the lowest in Asia-Pacific region (43%).

????"In the U.S., around 170 million Americans play online, mobile, PC, or console games," said Peter Warman, founder of Newzoo. "Almost half, 48%, of these gamers are female." Warman notes the majority of female gamers -- 55% of them -- is older than 30.

????The most popular platform to play games on are smartphones and tablets, according to Newzoo research. Three out of four American female gamers, or 61.7 million women, play games on their mobile device.

????In the video game industry, Meloni found that there are slightly higher numbers of women working in casual games. She also found more women entrenched in the non-entertainment serious games sector. Women tend to be more dominant in executive production and management rolls where they can oversee the process. Where they fall short is in the more technical capacity of programming and audio design.

????"Aside from getting more women to view games as a positive career option for them, we need to support them in all areas of production, design and development," said Meloni. "Additionally, we need to work on pay equity and more positive mentoring activities."

????Here are 10 powerful women in games today, any of whom would serve as good role models for female gamers looking to enter the interactive entertainment work force.

????霍普?柯克倫

?????職銜：首席財(cái)務(wù)官

?????公司：King

????休閑游戲發(fā)行商和開發(fā)商King公司即將啟動(dòng)IPO（首次公開招股）。作為《糖果粉碎傳奇》（Candy Crush Saga）和《泡泡女巫傳說》（Bubble Witch Saga）等熱門跨平臺(tái)游戲的制造商，King公司從Clearwire公司挖來了首席財(cái)務(wù)官霍普?柯克倫。這家瑞典移動(dòng)游戲開發(fā)商是游戲領(lǐng)域增長(zhǎng)最快的公司之一。它通常先在自己的主站點(diǎn)測(cè)試游戲，然后根據(jù)Facebook的要求予以微調(diào)，最終在移動(dòng)設(shè)備上出售這些游戲。全球各地玩家每天通過移動(dòng)設(shè)備、Facebook和互聯(lián)網(wǎng)操作King公司旗下150款擁有14個(gè)語言版本的獨(dú)家游戲，日均游戲次數(shù)高達(dá)10億以上。此前在Evant公司任職期間，柯克倫曾經(jīng)幫助該公司募集了110億美元。對(duì)于King公司的IPO和雄心勃勃的增長(zhǎng)計(jì)劃而言，這份履歷是個(gè)好兆頭。

????Hope Cochran

????? Title: CFO

????? Company: King

????Casual game publisher and developer King is heading towards an IPO. The maker of hit cross-platform games like Candy Crush Saga and Bubble Witch Saga lured CFO Hope Cochran away from Clearwire Inc. The Swedish mobile game developer, which tests games out on its main site before fine-tuning them for Facebook (FB, Fortune 500) and then monetizing them on mobile, is one of the fastest-growing companies out there. King has over 1 billion gameplays per day globally across 150 exclusive games in 14 languages through mobile, Facebook and online. Cochran previously helped raise over $11 billion while at Evant, which bodes well for King's IPO and aggressive growth plans.