全球汽車巨頭最后的市場高地在哪里
????但是只要善于想辦法,就能有賺頭。雪佛蘭就為哥倫比亞、委內(nèi)瑞拉和厄瓜多爾設(shè)計(jì)了一套巧妙的融資方案。它讓一群購車者可以集體湊錢買車,再按照抽獎(jiǎng)的方式依次提車,這樣就能在無需付現(xiàn)錢的情況下省下18%的購車開支。這套雪佛蘭方案賣出的車占到了公司在哥倫比亞總銷量的12%。 ????在新興經(jīng)濟(jì)體中,自行車、小型摩托、牛車和公交車最終都會(huì)為汽車讓路。而肯定會(huì)有幾家汽車巨頭能在這股潮流中成為大贏家。(財(cái)富中文網(wǎng)) ????譯者:清遠(yuǎn)???? |
????But creativity could pay off. Chevrolet devised a clever financing plan for Colombia, Venezuela, and Ecuador that allows a group of buyers to purchase cars collectively, take delivery sequentially according to a lottery, and save up to 18% on the total payment with no money down. The ChevyPlan accounts for 12% of Chevrolet sales in Colombia. ????Bicycles, scooters, oxcarts, and bus transportation finally are giving way to automobiles in emerging economies. A few global automakers are bound to be big winners. |