????就在任命布拉德福德當(dāng)天，Pinterest 的首席執(zhí)行官本?西爾伯曼在《快公司》舉辦的“Innovation Uncensored”技術(shù)大會(huì)上表示，目前上市并非Pinterest的目標(biāo)。Pinterest的全球用戶量已經(jīng)超過7,000萬，并且進(jìn)入到英國(guó)、法國(guó)、意大利以及日本等國(guó)際市場(chǎng)，潛在的廣告營(yíng)收十分可觀。如今，Pinterest開始效仿Twitter和Facebook，開展一系列的營(yíng)收模式實(shí)驗(yàn)，而且也正在打造一支強(qiáng)有力的高管團(tuán)隊(duì)。2007年，F(xiàn)acebook用戶量約為7,000萬，營(yíng)收約為1.5億美元，而到了2008年，F(xiàn)acebook營(yíng)收一躍增長(zhǎng)到2.8億美元。2010年，Twitter用戶量約為7,000萬，營(yíng)收約為2,800萬美元，到了2011年，Twitter營(yíng)收達(dá)到了1.4億美元。市場(chǎng)研究與分析軟件公司Piqora的研究顯示，每個(gè)圖釘圖片平均可產(chǎn)生78美分銷售額（這個(gè)數(shù)字自2012年起增長(zhǎng)了25%）。一旦Pinterest開始在網(wǎng)站上投放廣告，其營(yíng)收必然隨之飛速增長(zhǎng)。

????杰夫?喬丹是風(fēng)險(xiǎn)投資公司安德森?霍洛維茨基金（Andreessen Horowitz）的合伙人，也是Pinterest公司的投資人之一，他認(rèn)為，自從公司在2011年投資Pinterest之后，“要保持對(duì)這家公司的興趣就容易很多”。喬丹認(rèn)為Pinterest接二連三的融資，推出“贊助商圖釘”項(xiàng)目以及聘任高管等舉動(dòng)，都表明這家公司在不斷發(fā)展壯大?！爱?dāng)你在一夜之間就成為世界上最大的網(wǎng)站之一，而且還是家內(nèi)容密集型網(wǎng)站時(shí)，”喬丹說道：“那么拓展業(yè)務(wù)就是一種成就?！?/p>

????譯者：唐昕昕

????On the same day that Pinterest announced Bradford's new position, the company's CEO Ben Silbermann said at Fast Company's "Innovation Uncensored" conference that going public is "not the goal" of Pinterest at this time. With more than 70 million users worldwide (current international markets include the U.K., France, Italy, and, most recently, Japan), the potential for advertising revenue is vast. Pinterest is following in the footsteps of companies like Twitter (TWTR) and Facebook (FB) by starting out with experimental revenue methods and building a strong team of executives. In 2007, Facebook had around 70 million users and made around $150 million in revenue. The following year, revenue increased to around $280 million. In 2010,Twitter had around 70 million users and made $28 million in revenue. In 2011, that number became $140 million. According to research from marketing and analytics software company Piqora, on average, a pin generates 78 cents in sales (this amount has increased by 25% since 2012). Once Pinterest begins to advertise on its site, the potential for revenue will skyrocket.

????Jeff Jordan, a partner at venture capital firm Andreessen Horowitz and investor in Pinterest, said that "it's been extremely easy to stay interested" in the company since his firm first invested in 2011. Pinterest's back-to-back news about funding, promoted pins, and new hires are all part of Pinterest's growth, according to Jordan. "When you become one of the largest web properties almost overnight, and you have a very content intensive site," he said, "scaling the business is an accomplishment."