2013:全球車界這一年
Alex Taylor III
2014-01-03
剛剛過去的2013年對汽車業(yè)來說是個變革之年,但變革的結果卻幾家歡樂幾家愁,有的東山再起,有的一敗涂地。此外,還有人在辦公室角落里醞釀革命。總之,這又是不平靜的一年。
????增長最快品牌 ????斯巴魯(Subaru)的銷量在全新設計的森林人(Forester)酷越車大力推動下攀升了28%。它今年前十個月就打破了去年的銷量紀錄,還連續(xù)第五年保持了增長。而一度算是熱門選手的起亞(Kia)盡管擁有七款全新或改款車型,銷量卻出現(xiàn)了下滑。在11月整個市場增長8%的背景下,起亞的銷量卻下滑了3%,表現(xiàn)在前十大品牌中墊底。 |
????Fastest-growing volume brand ????Juiced by the redesigned Forester crossover, Subaru saw its sales climb 28%. It broke its previous annual record with two months left and recorded its fifth consecutive yearly increase. Kia, formerly a hot performer, slumped despite seven new or refreshed models. Its sales fell 3% in an overall market that had risen 8% through November, the worst showing for any top 10 brand. |