????雅虎（Yahoo）首席執(zhí)行官在每年于拉斯維加斯舉行的消費(fèi)電子展上發(fā)表的主題演講向來乏善可陳。

????2010年，時(shí)任雅虎首席執(zhí)行官的卡羅爾?巴茨甚至沒有給出任何解釋，就臨時(shí)取消了演講。

????而2008年，雅虎聯(lián)合創(chuàng)始人楊致遠(yuǎn)一開場(chǎng)，就向趕來看公司新任首席執(zhí)行官的聽眾道歉：“抱歉，讓各位失望了。這次還是我來發(fā)表主題演講。”

????還有2006年，當(dāng)時(shí)的首席執(zhí)行官特里?塞梅爾……呃，都沒人記得這回事了。

????所以，瑪麗莎?梅耶爾要想在這方面超越前任并不實(shí)什么太難的事。梅耶爾在周二舉行的年度科技界盛會(huì)——消費(fèi)電子展上了主題演講。不出所料，她的表現(xiàn)比她的前輩們要好得多。她為總部位于加州森尼韋爾市的雅虎公司制定的愿景在很多方面與楊致遠(yuǎn)截然相反：不道歉、新鮮，且極具前瞻性和創(chuàng)新性。梅耶爾提出的愿景欣然接納移動(dòng)革命，而且基于四大支柱：搜索、通訊、數(shù)字化雜志（稍后會(huì)展開談?wù)勥@一點(diǎn)）、視頻。

????然而，誰都說不準(zhǔn)，這個(gè)愿景是否足以應(yīng)對(duì)梅耶爾面臨的最大挑戰(zhàn)：她能否使止步不前的雅虎重現(xiàn)增長？

????梅耶爾絕大部分時(shí)間都在談雅虎的媒體內(nèi)容戰(zhàn)略。她強(qiáng)調(diào)，“媒體內(nèi)容是雅虎的一貫優(yōu)勢(shì)之一”，同時(shí)還邀請(qǐng)美國著名新聞主播凱蒂?科瑞克一同登臺(tái)亮相。【科瑞克履歷豐富，曾在美國廣播公司（ABC）、哥倫比亞廣播公司（CBS）和全國廣播公司（NBC）工作過。它預(yù)示著雅虎今后將會(huì)提供大量原創(chuàng)新聞專訪和名人訪談，不過具體細(xì)節(jié)目前還不得而知?！?/p>

????隨后，梅耶爾隆重請(qǐng)出年僅18歲的英國天才少年尼克?阿洛伊西奧。后者是新聞聚合軟件Summly的開發(fā)者，雅虎去年3月以3000萬美元高價(jià)將其收入囊中。不過，這樁交易也引來業(yè)界行家的紛紛質(zhì)疑。阿洛伊西奧向大家介紹了Summly的下一步發(fā)展：雅虎新聞文摘（Yahoo News Digest）。這款應(yīng)用將通過各種算法以及人工編輯從多方來源獲取新聞信息，然后以每天兩次的頻率將摘要推送給移動(dòng)端用戶。不錯(cuò)，大家可以猜到，新聞文摘中勢(shì)必將包含大量圖片、視頻和社交媒體信息，而這正是梅耶爾一直想解決的一個(gè)難題，互聯(lián)網(wǎng)的信息“篇幅太長，沒時(shí)間閱讀”。這款應(yīng)用看起來很酷，不過市場(chǎng)競爭之慘烈也是必然的。

????界面抓人眼球，令人愛不釋手的新聞文摘似乎給雅虎帶來不少靈感，它把這種手法也用到了其他形式的內(nèi)容身上。梅耶爾說，雅虎一直在探索一個(gè)問題：“如果把雜志的優(yōu)雅與互聯(lián)網(wǎng)的威力結(jié)合起來，會(huì)擦出什么火花？”雅虎美食是第一個(gè)成果。這個(gè)垂直內(nèi)容頻道吸收了電子雜志的基因：簡潔的大篇幅交互式標(biāo)題和醒目的圖片，和移動(dòng)應(yīng)用Flipboard頗有幾分相似。

????The history of Yahoo (YHOO) CEOs giving keynotes at the annual Consumer Electronics Show in Las Vegas is not exactly stellar.

????There was 2010, when Carol Bartz canceled her appearance abruptly with little explanation.

????There was 2008, when co-founder Jerry Yang opened with a cringe-inducing apology. ("I'm sorry to disappoint you," Yang told an audience that had come to see the new face of Yahoo. "It's still the same old face.")

????So the bar for Marissa Mayer, who delivered a keynote Tuesday at the annual tech gathering, was pretty low. Unsurprisingly, Mayer cleared that bar with much room to spare. She laid out a vision for the Sunnyvale, Calif.-based company that in many ways is the anti-Yang: unapologetic, fresh, forward-looking, and innovative. It fully embraces the mobile revolution and is based on four pillars: search, communications, digital magazines -- more on this in a moment -- and video.

????Yet it remains anyone's guess as to whether this vision will be enough to address the biggest challenge Mayer faces: Can she restart Yahoo's stalled growth?

????Mayer spent much of her time talking about content. "Media has long been one Yahoo's key strengths," she said, before trotting out her marquee media hire, broadcast personality Katie Couric. (Couric, a veteran of ABC, CBS, and NBC, promised lots of interviews with newsmakers, leaders, and celebrities, but gave few other details about her plans.)

????Mayer followed that by introducing Nick D'Alosio, the English teenager who founded Summly, a content startup that Yahoo bought in March for $30 million. Yahoo's acquisition of the company, which used algorithms to summarize news stories, is controversial. On stage, D'Alosio demonstrated what Summly has become: Yahoo News Digest, a twice-a-day summary of the news that is produced from multiple sources through a blend of technology and human editing and delivered to mobile devices. As you might expect, the News Digest is heavy on photos, video, and social streams. It is meant to help people with a problem that Mayer described as "tl;dr" -- Internet-speak for "too long, didn't read." It looks cool, but will be competing in a very crowded market.

????The visually arresting look and feel of the News Digest inspired Yahoo to apply a similar presentation to other forms of content. The company asked, "What would happen if we combined the elegance of magazines with the power of the web?" Mayer said. The first result of that exploration is Yahoo Food, the first content vertical to receive the digital magazine treatment. With big interactive tiles that are easy to navigate and bold pictures, it's somewhat reminiscent of the mobile application Flipboard.