????另一個(gè)雜志化的垂直頻道是雅虎科技。另一位媒體名人——雅虎公司副總裁、前《紐約時(shí)報(bào)》（New York TImes）科技專欄作家大衛(wèi)?波格——登臺介紹了這項(xiàng)業(yè)務(wù)。波格善意地挖苦了一番受歡迎但極客風(fēng)的技術(shù)博客后承諾，雅虎的科技報(bào)道將面向大眾，而且不用術(shù)語行話。波格說道：“沒錯，我們要做的是雜志，只不過它每天都會出版?！?/p>

????這還不是全部。雅虎還簡要介紹了它的視頻戰(zhàn)略、智能電視、體育以及Tumblr業(yè)務(wù)。今年五月，雅虎斥資11億美元收購了社交網(wǎng)絡(luò)Tumblr。（在消費(fèi)電子展上，由Tumblr創(chuàng)始人大衛(wèi)?卡普介紹了這部分業(yè)務(wù)。）

????但至少對于雅虎投資者而言，重磅消息還在后頭。負(fù)責(zé)廣告業(yè)務(wù)的高級副總裁斯科特?伯克發(fā)布了一系列新產(chǎn)品，包括廣告置換以及大量的“原生”廣告，旨在使市場營銷人員更輕松地在雅虎線上和移動平臺上投放廣告。

????梅耶爾說：“我們新的廣告產(chǎn)品將使廣告客戶更輕松地與關(guān)鍵受眾溝通?！?/p>

????這個(gè)承諾比梅耶爾做過的其它任何承諾都更重要，因?yàn)樗鼘Q定雅虎的命運(yùn)。因?yàn)闅w根到底，雅虎必須說服營銷人員花更多的錢購買它的廣告。否則，梅耶爾在任期間對雅虎產(chǎn)品做出的巨大改進(jìn)都將是白費(fèi)力氣。（財(cái)富中文網(wǎng)）

????譯者：項(xiàng)航???

????Yahoo also gave a magazine-esque feel to a second vertical: Tech. Another celebrity media hire -- former New York Times technology columnist David Pogue, now a Yahoo vice president -- took to the stage to unveil it. With some friendly digs at popular-but-geeky tech blogs, Pogue promised that Yahoo's technology coverage would be broadly appealing and free of jargon. "Yes, it's a magazine, but it comes out every single day," Pogue said.

????That wasn't all. Yahoo also briefly presented on its video strategy, smart TVs, sports, andTumblr, the social network it acquired in May for $1.1 billion. (Founder David Karp presented on behalf of that business.)

????But the most important announcements, at least for Yahoo investors, came near the end. Advertising senior vice president Scott Burke unveiled a suite of new products, including an advertising exchange, and lots of "native" ads, that aim to make it easier for marketers to place ads on Yahoo properties online and in mobile.

????"Our new ad products are going to make it simple for advertisers to connect directly with key audiences," Mayer said.

????It's that promise, more than any other that Yahoo's CEO made, that will determine the company's fate. In the end, marketers must be persuaded to spend more on Yahoo. Otherwise, none of the considerable improvements that Mayer has delivered to Yahoo's products during her tenure will matter.