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達(dá)沃斯論壇新手必備指南

達(dá)沃斯論壇新手必備指南

Stephen Gandel 2014-01-24
全球精英們,當(dāng)你們身處達(dá)沃斯之時(shí),就不要在鋼琴酒吧之類的地方浪費(fèi)寶貴時(shí)間了,要跟比爾?蓋茨這類大人物進(jìn)行至少一次可以在微博上吹牛的對(duì)話。還有,別忘了品嘗當(dāng)?shù)氐哪汤一疱?,登山滑雪。畢竟,與會(huì)的大多數(shù)人可能一輩子只有一次參加達(dá)沃斯論壇的機(jī)會(huì)。

????據(jù)美國(guó)科技博客Quartz上周報(bào)道,在周三開幕的達(dá)沃斯全球經(jīng)濟(jì)論壇(The World Economic Forum)年會(huì)上,約80%的與會(huì)者都是首次參加。全球經(jīng)濟(jì)論壇對(duì)這個(gè)數(shù)據(jù)進(jìn)行了反駁,之后Quartz也將這個(gè)數(shù)字從文章中刪除。但不論正確數(shù)字到底是多少,很顯然,對(duì)大多數(shù)人來說,達(dá)沃斯是“只會(huì)去一次”的地方。

????三年前,我也是達(dá)沃斯的新人。無名小卒們到底應(yīng)該如何充分利用這次冗長(zhǎng)的全球性會(huì)議?以下是筆者的建議。

????留意老板是否會(huì)出席

????在達(dá)沃斯,最應(yīng)該重視的事情之一并不是與博諾的私人會(huì)面(雖然這基本是不可能的事),而是一個(gè)距離會(huì)議中心僅有幾步之遙的酒店房間。年會(huì)的大多數(shù)活動(dòng)都在會(huì)議中心舉辦。班車間隔時(shí)間很長(zhǎng),而且它們很早就會(huì)停止?fàn)I運(yùn)。而出租車又太過昂貴。

????這里沒有很多大酒店,而且房間早已預(yù)訂一空。第一次來達(dá)沃斯的無名之輩別想靠自己訂到房間。但是,有人不用為這件事操心,那就是你老板的老板。所以,提前兩個(gè)月就給老板的老板的助理打電話。你的老板的老板日理萬(wàn)機(jī),所以就算個(gè)月之前已經(jīng)勉強(qiáng)同意出席,最終也有可能無法成行。一月初,你會(huì)接到老板的老板的助理打來的電話,告訴你有房間了。但千萬(wàn)別被耍了。在達(dá)沃斯,一個(gè)晚上500美元只能得到一個(gè)小房間。而且,你還得拿出無數(shù)的信件,證明你有權(quán)得到那個(gè)小房間。

????跳過開幕式上克勞斯?施瓦布鼓動(dòng)人心的演說

????全球經(jīng)濟(jì)論壇負(fù)責(zé)人施瓦布每年都會(huì)發(fā)表一篇演說,告訴人們?nèi)绾纬浞掷迷谶_(dá)沃斯的時(shí)間。作為新來的無名之輩,這聽起來像是必須出席的活動(dòng)。但我勸你不要去。

????毫無疑問,施瓦布的演說會(huì)讓你覺得很特別。他讓你相信,在接下來幾天里,你會(huì)沉浸在諾貝爾獎(jiǎng)得主和全球領(lǐng)導(dǎo)者的經(jīng)濟(jì)辯論當(dāng)中。這只會(huì)讓你的自我與達(dá)沃斯的真相一起沉淪。它很大程度上只不過是銀行家和咨詢師們?yōu)榱硕嚎蛻糸_心的漂亮說辭。而身為一個(gè)無名小卒,沒有活動(dòng)會(huì)邀請(qǐng)你去參加。

????如果你確實(shí)去參加了一場(chǎng)會(huì)議,就堅(jiān)持下去。

????在達(dá)沃斯論壇上,CEO、國(guó)家元首和各國(guó)央行行長(zhǎng)將上演一場(chǎng)場(chǎng)精彩紛呈的經(jīng)濟(jì)辯論,非常值得一聽。許多最好的討論會(huì)會(huì)同時(shí)進(jìn)行。而實(shí)際的座談會(huì)就像小組討論一樣無聊。CEO們不會(huì)說任何有爭(zhēng)議的話。其他人也都是彬彬有禮。畢竟,“達(dá)沃斯人”從本質(zhì)上看都是交際家。此外,達(dá)沃斯的精神是,所有人都達(dá)成共識(shí)。這樣一來,大多數(shù)討論都被乏味的中間立場(chǎng)所掩埋。不過,不要產(chǎn)生放棄的念頭。你去過的其他會(huì)議不是同樣也很無聊嗎!

????

????Last week, Quartz reported that nearly 80% of the people who attend the World Economic Forum annual meeting in Davos, which starts on Wednesday, are first-timers. The World Economic Forum refuted that stat, and Quartz pulled it from its article. But whatever the correct figure is, it's clear that Davos for most people is a one-and-done.

????Three years ago, I was a Davos newbie. Here's my advice on how nobodies can make the most of the global gabfest.

????Keep tabs on whether your boss is going

????One of the biggest scores at Davos is not a private meeting with Bono -- though you won't get that either -- but a hotel room within walking distance of the Congress Center, which is where most of the events are held. Shuttle buses take a while to show up, and they stop running early. And cabs are expensive.

????There are not many big hotels, and the rooms are reserved way in advance. As a newbie nobody, you won't get one of these. But you know who will? Your boss's boss. So start calling your boss's boss's assistant two months in advance. Your boss's boss is actually a busy person and will back out of going to Switzerland, even after reluctantly agreeing months ago. In early January, you'll get a call from your boss's boss' assistant saying that the room is available. But don't be fooled. $500 a night in Davos gets you a closet. And you will have to show numerous letters to prove that you are indeed entitled to that closet.

????Skip the opening night pep talk from Klaus Schwab

????Each year, Schwab, who leads the World Economic Forum, gives a talk to on how to get the most out of your time at Davos. For a newbie nobody like yourself, this will seem like a must-attend. Don't go.

????Schwab's talk will undoubtedly make you feel special, convincing you that you will spend the next few days locked in economic debate with Nobel Prize winners and world leaders. This will only make your ego sink further as the reality of Davos sinks in. It's mostly high-minded window dressing for bankers and consultants to entertain clients. And as a nobody, you won't get invited to those events.

????If you do go to a session, stick with it

????The program at Davos is packed with worthy-sounding economic debates between CEOs, heads of state, and central bankers. And many of the best sessions overlap. The

????actual panels will be as boring as, well, discussion panels. CEOs won't say anything controversial. Everyone else is just being polite. The Davos man after all is a networker at heart. Plus, the ethos of Davos is that everyone comes to a consensus, which leaves most discussions lost somewhere in the uninteresting middle ground. Still, resist the desire to ditch. That other panel that you almost went to would have been boring too.

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