瑪麗?芭拉:從工讀生到通用汽車女掌門
????領(lǐng)導(dǎo)人事部門以前,你沒有任何人力資源背景。主管產(chǎn)品開發(fā)前,你也沒有過具體的產(chǎn)品監(jiān)管經(jīng)驗(yàn)。你是怎樣快速熟悉新工作的呢? ????走進(jìn)一個(gè)新領(lǐng)域后,我會(huì)問很多問題,不斷地學(xué)習(xí),真正了解關(guān)鍵的業(yè)務(wù)領(lǐng)域。我把這個(gè)過程看成像剝洋蔥,剝開了第一層,再繼續(xù)剝開第二層、第三層,不用多久你就會(huì)對(duì)這個(gè)部門有很好的把握。另外我還有一個(gè)建議:選對(duì)團(tuán)隊(duì)成員。如果你需要做出改變,就改變這方面吧。 ????你去中國、歐洲及拉丁美洲的分公司是想傳達(dá)什么核心信息? ????我們的戰(zhàn)略方向不會(huì)改變,這個(gè)戰(zhàn)略也很可靠,我們需要加快這個(gè)戰(zhàn)略的實(shí)施。我想讓全體員工知道的是:計(jì)劃就是計(jì)劃,不會(huì)改變。因?yàn)槲也幌肜速M(fèi)一丁點(diǎn)時(shí)間。 ????在歐洲市場(chǎng),你把大量的資金投入到了歐寶這個(gè)弱勢(shì)品牌上,公司也已虧損數(shù)十億美元。與寶馬(BMW)和奔馳(Mercedes)相比,歐寶具有什么優(yōu)勢(shì)? ????通用汽車是一個(gè)全球性的汽車企業(yè),在歐洲,它需要有穩(wěn)固的市場(chǎng)地位。人們對(duì)歐寶的認(rèn)可度已經(jīng)大大提高。如果人們?cè)囋囘@個(gè)系列的產(chǎn)品,并且有機(jī)會(huì)持續(xù)使用,他們會(huì)對(duì)歐寶的產(chǎn)品系列感到欣喜和驚訝的。 ????未來的汽車會(huì)是什么模樣? ????提升燃油經(jīng)濟(jì)性和二氧化碳排放效率的趨勢(shì)會(huì)一直持續(xù),開發(fā)自動(dòng)駕駛及提升安全性能的相關(guān)趨勢(shì)也會(huì)一直持續(xù)。另外人們已經(jīng)離不開智能手機(jī)和關(guān)鍵的消費(fèi)電子產(chǎn)品了,因此我們會(huì)看到這類產(chǎn)品以安全和不干擾駕駛的方式整合到汽車中。 ????你還是自己開車去上班嗎? ????是的。 ????你現(xiàn)在開的是什么車? ????凱迪拉克CTS。我家有一輛大黃蜂SS——在大黃蜂系列里,這是我和我先生最喜歡的一款。還有一輛西塞拉皮卡,我兒子尼克開。另外我們還有一輛塔荷,多年來我們也一直想買一輛完美的老式大黃蜂。我們會(huì)繼續(xù)尋找,不過最近有些忙,就沒有時(shí)間找了。(財(cái)富中文網(wǎng)) ????譯者:朱毓芬/汪皓 |
????You had no HR background before becoming chief of HR. You had no specific product oversight before heading product development. How do you get up to speed quickly? ????I go in, ask a lot of questions, demonstrate the desire to learn, and really understand the key areas of the business. Then I think of it like an onion. You learn the first layer, and then you peel back and you peel back. And over not that long a period of time, you can have a very good grasp of the organization. The other advice I give is: Have the right team. If you need to make changes, make those changes. ????What core message are you delivering as you travel to China and Europe and Latin America? ????There's no right turn or left turn in our strategy. We have a sound strategy. We need to accelerate the implementation of it. I want to make sure that employees around the globe understand the plan is the plan. Because I don't want to lose a minute. ????In Europe, you're investing heavily in a weak brand, Opel, and have lost billions. What is Opel's advantage as it competes with BMW and Mercedes? ????General Motors is a global automotive company. You have to have a strong presence in Europe. There's been tremendous improvement in recognition of Opel. If people give the products a chance and get the opportunity to drive them consistently, they're surprised and delighted by the strength of the Opel product line. ????What does the car of the future look like? ????We'll continue to see trends of increased efficiency from a fuel-economy and a CO2performance perspective. We'll continue to see trends relating to autonomous driving and safety features. And people are so tied to their smartphones and key consumer-electronics products. So we'll see the marriage of those into the vehicle in a way that is safe and doesn't create driver distraction. ????Do you still drive yourself to work? ????Yes, I do. ????What are you driving? ????I'm driving a Cadillac CTS. We own a Camaro SS -- the Camaro's one of my husband's and my favorite cars. We own a GMC Sierra pickup truck that my son, Nick, drives. We also own a Tahoe, and we're in what has turned into a multiyear search for the perfect older Camaro. We continue to look for that, but we've been a little busy lately. |