????最終，各行各業(yè)的物理和臨時藩籬都將徹底消亡，IT技術(shù)將把供應商、承包商和客戶緊緊聯(lián)結(jié)起來。比如在醫(yī)療業(yè)，斯坦福醫(yī)院（Stanford Hospital）就用軟件讓研究人員、病人和醫(yī)生充分連接。它所采用的新興遠程醫(yī)療技術(shù)讓這所醫(yī)院得以進入了全新的市場，甚至有可能讓遠在帕洛阿爾托市千里之外的病人也能享受到它的醫(yī)療服務(wù)。而在制造業(yè)，像Jawbone、Nest和Ubiquiti這樣的公司一開始只需要幾個人就能開始運轉(zhuǎn)，只要數(shù)天就能通過外包找到全球化的供應商和生產(chǎn)商，只要幾個月就能和業(yè)內(nèi)巨頭分庭抗禮。企業(yè)與客戶之間的這種無縫連接早在互聯(lián)網(wǎng)興起時就已經(jīng)初露端倪，但直到現(xiàn)在才獲得了充分認識，而眼下正是它開始打造一個更加平坦的世界，同時加速經(jīng)濟的發(fā)展。那些能充分利用好這些現(xiàn)代技術(shù)的企業(yè)由此所獲得的靈活性能讓它們對市場信息和產(chǎn)品趨勢做出更好的反應，也讓它們最終變得更有競爭力。

????在所有這些案例中，我們的工作方式，銷售的產(chǎn)品，以及各行各業(yè)的運作方式都將被信息所塑造。所有那些能被信息改善的職能、功能或部門都將迅速發(fā)生轉(zhuǎn)變。這樣一來，信息以及能促成信息應用的技術(shù)正變成富有競爭力的武器，同時也會成為向客戶交付前所未有的價值的基礎(chǔ)。

????不管你是“財富美國500強”公司的首席執(zhí)行官還是只有十個人的創(chuàng)業(yè)公司，現(xiàn)在都離不開信息行業(yè)。你打算如何投展開爭呢？（財富中文網(wǎng)）

????亞倫?利維是Box公司的首席執(zhí)行官。

????譯者：樸成奎

????

????Finally, physical and temporal barriers are being demolished in every industry, with IT becoming the glue that connects vendors, contractors and clients together. In healthcare, Stanford Hospital connects researchers, patients and doctors using software. Its emerging telemedicine initiative moves the hospital into entirely new markets, with the potential of delivering care to patients far beyond the perimeter of its Palo Alto hub. In manufacturing, startups like Jawbone, Nest, and Ubiquiti can get off the ground with a handful of people, sourcing global suppliers and manufacturers in days, becoming competitive with large incumbents within months. Glimmers of this seamless linkage between businesses and their customers were exposed at the start of the web, but are now being fully realized, architecting a far flatter world and more rapid economic progress. For those that leverage these modern capabilities, the agility gained allows for better responsiveness to information on market and product trends, making them even more competitive over time.

????In all of these cases, the way we work, the products we sell, and how industries operate are shaped by information. Any role, function or department that can be improved by information will change, and rapidly. Consequently, information and the technology enabling its use are becoming competitive weapons, and the basis of delivering previously inconceivable value to customers.

????Whether you're the CEO of a Fortune 500 company or a ten-person startup, you're now in the information business. How will you compete?

????Aaron Levie is chief executive officer of Box.