誰是全球最受贊賞的品牌代言人
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????杰克龍 ????? 產品：政府雇員保險公司 ????? 公司：伯克希爾哈撒韋 ????? 最受贊賞公司排名：第4位 ????對不起，沃倫。抱歉，喬治?克魯尼。跟政府雇員保險公司（GEICO）滿口倫敦腔的吉祥物杰克龍比起來，你們的Q分值弱爆了。杰克龍在消費者中擁有高達93%的知名度，Q分值高達35。（平均來說，特許使用的卡通人物形象擁有53%的知名度，平均Q分值為27。）“他的知名度非常高，”Q分值公司的謝弗說?！芭c那些非卡通形象的代言人公平比較，你會發(fā)現，他擁有最強大的情感聯系?！保ㄘ敻恢形木W） ????譯者：葉寒 ???? |
????The Gecko ????? Product: GEICO ????? Company: Berkshire Hathaway ????? Most Admired Rank: 4 ????Sorry, Warren. Apologies to George Clooney. Your Q Scores pale compared to that of the Gecko, insurance company GEICO's Cockney-accented mascot. The Gecko has 93% awareness among consumers and a Q Score of 35. (Licensed characters, on average, have 53% awareness and an average Q Score of 27.) "He's way up there," says Q Scores' Schafer. "On an even playing field [with non-characters], he has the strongest emotional connection of them all." |
