????艾斯派林說(shuō)：“沒(méi)什么能阻止4K電視機(jī)價(jià)格的下跌。這些電視機(jī)只不過(guò)是采用了下一代芯片組和最新的屏幕而已，所以價(jià)格肯定會(huì)跌，尤其是如果中國(guó)能夠大量銷售4K電視的話。目前，它仍然是優(yōu)秀的產(chǎn)品，也不會(huì)是好市多（Costco）賣場(chǎng)的最低端產(chǎn)品，但中國(guó)制造的4K電視會(huì)把價(jià)格壓下來(lái)的。”

????4K電視機(jī)的浪潮將幫助海信成為美國(guó)市場(chǎng)的主要競(jìng)爭(zhēng)者。不過(guò)目前還不清楚中國(guó)品牌能否像過(guò)去十年中的韓國(guó)三星（Samsung）和LG一樣取得成功。艾斯派林說(shuō)：“中國(guó)市場(chǎng)看起來(lái)不會(huì)出現(xiàn)那樣的情形，因?yàn)樗恼w性不強(qiáng)。而且中國(guó)最強(qiáng)的電子品牌聯(lián)想（Lenovo）在電視領(lǐng)域并沒(méi)有很強(qiáng)的競(jìng)爭(zhēng)力。所以，最大的品牌現(xiàn)在甚至還沒(méi)有進(jìn)入美國(guó)展開(kāi)競(jìng)爭(zhēng)呢。”

????4K電視機(jī)想要普及，仍有著不小的障礙。這種技術(shù)還需要與之匹配的高清視頻內(nèi)容，否則大多數(shù)消費(fèi)者都無(wú)法體會(huì)它的好處。質(zhì)量較差、價(jià)格較低的4K電視機(jī)可能無(wú)法很好地處理當(dāng)下的全高清1080p視頻內(nèi)容，甚至可能比現(xiàn)在的電視機(jī)更糟糕——對(duì)消費(fèi)者來(lái)說(shuō)，這一點(diǎn)肯定不能當(dāng)成賣點(diǎn)。

????蓋格南說(shuō)：“4K電視的屏幕上有更多的像素點(diǎn)，所以視頻內(nèi)容需要先向上進(jìn)行轉(zhuǎn)換（upconvert）。上轉(zhuǎn)換的質(zhì)量非常重要。低端4K電視的轉(zhuǎn)換效果可能不會(huì)那么好，因此看起來(lái)不如優(yōu)質(zhì)的1080p電視?！边@也是中國(guó)可能在美國(guó)取得優(yōu)勢(shì)的地方。

????艾斯派林說(shuō)：“中國(guó)傳統(tǒng)的付費(fèi)電視市場(chǎng)基礎(chǔ)不深。但中國(guó)人會(huì)在網(wǎng)上看電視，而4K電視在網(wǎng)上發(fā)展很快。這個(gè)因素潛在地推動(dòng)了市場(chǎng)的進(jìn)一步發(fā)展。”

????諷刺的是，電視校準(zhǔn)專家及電視產(chǎn)業(yè)顧問(wèn)凱文?米勒表示，4K的分辨率實(shí)際上是所有產(chǎn)業(yè)都在討論的問(wèn)題。他說(shuō)：“每個(gè)人都對(duì)分辨率感到激動(dòng)萬(wàn)分。但我甚至不想把它們叫做4K，因?yàn)檫@個(gè)數(shù)字只體現(xiàn)了分辨率。實(shí)際上，分辨率是最不重要的部分。這些超高清電視有著更出色的色彩深度，這比只是分辨率翻了兩番要重要得多?！?/p>

????電視的圖像質(zhì)量還取決于電視制造黑色色階以及強(qiáng)對(duì)比度的能力。米勒說(shuō)“只有在這些方面才能真正看出電視機(jī)的差距。坦白地說(shuō)，最好的2K（1080p）顯示器在圖像質(zhì)量上完勝早期的4K電視。而分辨率只是生產(chǎn)商們制造噱頭的地方?！保ㄘ?cái)富中文網(wǎng)）

????譯者：嚴(yán)匡正

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????"There is nothing to stop the eroding price," Espelien said. "These sets merely have the next-gen chipsets and the latest glass, so the prices will fall especially if the Chinese can build volumes of sale. It is still going to remain a premium product for the time being, and it won't be in the lowest end sets at Costco, but Chinese 4K sets will drive the price down."

????The 4K push could help establish Hisense as a major player in the U.S. market. But it isn't clear that a Chinese brand will be able to emerge quite as successfully as South Korea's Samsung and LG were able to over the past decade. "The Chinese market isn't going to look like that," Espelien said. "It is too fragmented, and the strongest Chinese electronics brand, Lenovo, isn't a big player in TVs. So the biggest brand isn't even competing in the U.S. right now."

????There remain hurdles. 4K technology requires high-resolution content to match. Without it, most consumers won't see the benefit. Worse, cheaper 4K sets may not handle today's Full HD 1080p content very well, and perhaps worse than today's sets -- not exactly a selling point for the consumer.

????"There are more pixels on the screen so content needs to be upconverted," Gagnon said. "The quality of that upconversion matters a lot. The low end sets might not handle it as well, and as a result, a low-end 4K set might not look as good as decent 1080p set."

????Here, too, is where China could have a leg up on the U.S.

????"The traditional pay-TV market in China is less entrenched," Espelien said. "But in China people are watching TV online, where 4K is picking up steam. That potentially helps the market even more."

????The irony, said the professional TV calibrator and TV industry consultant Kevin Miller, is that the 4K resolution is all the industry is really talking about. "Resolution is what everyone is excited about," he said. "I don't even like to call these 4K, as that only addresses the resolution. It is actually the least important part. These UHD sets will have better bit depth, and that is going to be so much more important than just four times the resolution."

????Picture quality on a television is also determined by a set's ability to produce deep black levels and a strong contrast ratio. "It is in these areas where you'll really see the difference," Miller said. "Frankly, the best 2K [1080p] displays can destroy the early 4K sets in picture quality. But resolution is what they can hang their hat on."

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