????烏爾里希?哈肯伯格

????奧迪技術(shù)研發(fā)董事。

????大眾汽車公司（Volkswagen AG）能夠取得今天的巨大成就，很大程度要歸功于它強大的設(shè)計能力。從保時捷（Porsche）的高性能，到大眾的省油實惠，再到布加迪（Bugatti）具有曲線美的迷人外觀，大眾旗下的眾多品牌都體現(xiàn)了自己的特色。這一切背后的主要智囊人物——人們所稱的“教授哈肯伯格博士”——是這家汽車制造商的研發(fā)部門的領(lǐng)袖。他開發(fā)了全新的設(shè)計和制造方式，根據(jù)特定平臺優(yōu)化了各車型的差異性，使得這些車型擁有了一些共同特點，從而可以采用通用部件來進行裝配。大眾表示，利用這種方法節(jié)約的成本能夠讓公司給汽車增加其他特色和功能，或者在保證利潤率的情況下降低售價。

????Ulrich Hackenberg

????Ulrich Hackenberg, board member for technical development, Audi

????Volkswagen AG is nothing if not an engineering powerhouse, its various brands embodying traits from Porsche's performance to VW's fuel economy to Bugatti's voluptuous and curvy exteriors. The mastermind of this expertise, Prof. Dr. Hackenberg, as he is called, is the head of the automaker's research and development. He is credited with developing a new approach to design and manufacturing that optimizes variation among models from a particular platform, all of which share characteristics that allow them to be built from common parts and components. The money saved by this method, VW claims, gives it the option to equip its cars with extra features and content or to reduce price while maintaining profitability.