????奧利維爾?弗朗索瓦

????菲亞特克萊斯勒汽車公司首席市場(chǎng)官。

????弗朗索瓦出生于巴黎，在克萊斯勒（Fiat Chrysler Automobiles NV）2011年聯(lián)手說唱歌手艾米納姆拍攝的“底特律進(jìn)口”汽車廣告中，他聲名鵲起。最近，他正忙于從事他所謂的品牌三角戰(zhàn)略：菲亞特邀請(qǐng)嘻哈歌手吹牛老爹代言商業(yè)廣告，吹牛老爹推出新款“Aquahydrate”水飲料，說唱歌手法瑞爾?威廉姆斯宣傳單曲“Happy”，三者互惠互利。弗朗索瓦高興地承認(rèn)，沒有這樣的三角戰(zhàn)略，菲亞特不可能獨(dú)立承擔(dān)足以吸引吹牛老爹的出場(chǎng)費(fèi)。他把菲亞特和單曲“Happy”稱為“天作之合”。（財(cái)富中文網(wǎng)）

????譯者：嚴(yán)匡正

????Olivier Francois

????Olivier Francois, chief marketing officer, Fiat Chrysler Automobiles NV,

????Paris-born Francois gained renown for Chrysler's 2011 "Imported from Detroit" campaign featuring Eminem. His latest effort is an exercise in what he calls brand triangulation: a Fiat commercial featuring P Diddy, Diddy's new "Aquahydrate" drink, and a song called "Happy" by Pharrell Williams. Without such triangulation, Francois happily conceded, the automaker couldn't have afforded to write a check large enough to engage Diddy on his own. He called the Fiat brand and "Happy" a "match made in heaven."