????特斯拉汽車公司（Tesla Motors）CEO埃隆?穆斯克上周五公開指責(zé)新澤西州州長(zhǎng)克里斯?克里斯蒂，稱克里斯蒂與該州的經(jīng)銷商游說團(tuán)體達(dá)成了一個(gè)“私下交易”，推動(dòng)通過了禁止車企在該州將電動(dòng)汽車直接銷售給消費(fèi)者的提案。

????穆斯克日前在公司的博客上寫了一篇洋洋灑灑的文章，稱由于法規(guī)的變化，特斯拉公司將于4月1日之后將位于新澤西的兩家銷售中心改成“陳列室”。消費(fèi)者還能在那里看到實(shí)車、提出咨詢，但工作人員不能與消費(fèi)者討論價(jià)格，更不能在店里賣車。感興趣的消費(fèi)者仍然可以在紐約曼哈頓的商店里購(gòu)買特斯拉汽車，也可以在新澤西直接通過特斯拉公司的網(wǎng)站訂購(gòu)。

????穆斯克還表示，特斯拉公司還考慮通過法律行動(dòng)，爭(zhēng)取重新在新澤西州開售。

????上周二，新澤西州機(jī)動(dòng)車委員會(huì)（the New Jersey Motor Vehicle Commission）修改了一項(xiàng)法案，禁止汽車公司直接將汽車賣給消費(fèi)者。提案以6比0投票通過。委員會(huì)的發(fā)言人艾麗絲?科菲表示，這次修改法案是為了“明確規(guī)定，以便與州法律保持一致。”

????穆斯克強(qiáng)調(diào)，克里斯蒂州長(zhǎng)曾經(jīng)承諾這個(gè)問題會(huì)付諸州立法程序投票，而不是像這樣交由一個(gè)政務(wù)官員組成的委員會(huì)來決定。穆斯克還稱，這項(xiàng)規(guī)定“從根本上與法律的意圖相抵觸”。

????克里斯蒂辦公室的一位發(fā)言人表示，自從一年前特斯拉在新澤西投入運(yùn)營(yíng)以來，該州就曾明確表示，特斯拉公司應(yīng)該與州立法機(jī)關(guān)合作通過一項(xiàng)法案，以便在新澤西州的法律下建立新的直銷渠道。

????這位名叫凱文?羅伯茨的發(fā)言人在一封發(fā)給《財(cái)富》雜志（Fortune）的郵件中稱：“州政府認(rèn)為，在沒有相關(guān)法規(guī)的情況下單方面改變汽車在新澤西的銷售方式的做法不恰當(dāng)，特斯拉一開始就明白這個(gè)立場(chǎng)。”

????新澤西汽車經(jīng)銷商聯(lián)合會(huì)認(rèn)為這次調(diào)整法規(guī)符合新澤西的法律，而新澤西的法律一開始就是為公眾利益服務(wù)的。這個(gè)游說團(tuán)體還表示，特斯拉的廠家直銷模式造成了一種“垂直壟斷，還限制了競(jìng)爭(zhēng)”，而且相當(dāng)于是“讓狐貍管雞籠”，同時(shí)限制了消費(fèi)者的權(quán)利，使他們沒有機(jī)會(huì)選擇一家合格的、獨(dú)立的提供保修與安全召回服務(wù)的機(jī)構(gòu)。

????穆斯克則在博文中回應(yīng)說：“除非他們指的是黑手黨式的那種‘保護(hù)’，他們說的明顯不是真的。”

新的銷售模式

????特斯拉的商業(yè)模式在現(xiàn)今的汽車行業(yè)中不可謂不另類，因?yàn)榻^大部分汽車廠商都是通過特許經(jīng)銷商銷售汽車的。

????Navigant研究公司智能交通研究主任約翰?高德納指出：“業(yè)內(nèi)的確有一些汽車公司通過直銷模式銷售一些小眾車型，但這還是頭一次有一家公司想通過這個(gè)模式占據(jù)大眾市場(chǎng)?！?/p>

????Tesla Motors CEO Elon Musk accused New Jersey Gov. Chris Christie on Friday of cutting a "backroom deal" with the state's auto dealer lobby to push through a rule change that effectively bars the electric car company from selling vehicles directly to consumers.

????In response to the rule change, Tesla Motors will convert its two sales centers into "galleries" after April 1, Musk wrote in a comprehensive post on the company's blog.

????Consumers will be allowed to see the car and ask questions, but staff will not be able to discuss price or complete a sale in the store. Interested buyers can still purchase Tesla's Model S sedan at its Manhattan store and order vehicles from New Jersey for delivery via the company's website.

????Tesla Motors is also considering legal action to open sales back up in the state, Musk wrote.

????On Tuesday, the New Jersey Motor Vehicle Commission amended a rule to prevent auto manufacturers from selling cars directly to consumers. The rule change, which was approved in a 6-0 vote, was made to "clarify our regulations to conform to state statute," said NJMVC spokeswoman Elyse Coffey.

????Musk insists Gov. Christie promised the issue would be put to a vote before the state legislature, not a commission comprised of political appointees. Musk said the regulation is "fundamentally contrary to the intent of the law."

????A spokesman with Gov. Christie's office says since Tesla first began operating in New Jersey one year ago, it was made clear that the company would need to work with the legislature on a bill to establish new direct-sales operations under New Jersey law.

????"This administration does not find it appropriate to unilaterally change the way cars are sold in New Jersey without legislation and Tesla has been aware of this position since the beginning," spokesman Kevin Roberts said in an e-mail to Fortune.

????The New Jersey Coalition of Automotive Retailers argues the regulation change conforms to state law, which was originally enacted to serve the public interest. The lobby group says Tesla's factory-model creates a "vertical monopoly and limits competition" and places the "fox in the charge of the chicken coop" as well as limits consumer access to a qualified, independent source for warranty and safety recall service.

????"Unless they are referring to the mafia version of "protection," this is obviously untrue," Musk wrote.

A new approach

????Tesla Motors' business model is a departure from the status quo in the auto industry, in which manufacturers sell vehicles using franchised dealers.

????"There are companies out there that do sell specific niche vehicles via direct sales," said John Gartner, research director of smart transportation at Navigant Research. "But this is the first time someone has tried to be a mass marketer of vehicles through this model."