????在這份榜單上，哈佛商學(xué)院(Harvard Business School)的畢業(yè)生占據(jù)了34個(gè)名額。斯坦福畢業(yè)生也不甘落后，共有32家初創(chuàng)公司上榜，其中包括視頻流媒體公司Viki、衛(wèi)星影像公司Skybox、移動(dòng)初創(chuàng)公司Karma Science、學(xué)生貸款再融資公司SoFi和基因檢測(cè)公司Counsyl。位居榜首的是一個(gè)在斯坦福校園如雷貫耳的名字：野火(Wildfire)，一家創(chuàng)建于2008年的社交媒體營(yíng)銷公司，創(chuàng)始人是一對(duì)分別畢業(yè)于哈佛和斯坦福的夫婦。谷歌(Google)2012年收購(gòu)了野火公司，交易價(jià)格據(jù)說(shuō)高達(dá)3.5億美元。

????位居第6位的SoFi就是在創(chuàng)業(yè)車庫(kù)誕生的。2011年，邁克?卡格尼，丹?麥克林，詹姆斯?菲尼根和伊恩?布雷迪構(gòu)想出了一個(gè)點(diǎn)子，以更低的利率幫助學(xué)生籌集資金以償還學(xué)生貸款。他們呼吁斯坦福校友借錢給正在進(jìn)行再融資的斯坦福學(xué)生?！耙荒甑墓し?，他們就募集了好幾百萬(wàn)美元，”贊尼奧斯說(shuō)。截至去年9月份，SoFi已經(jīng)為4,500名借款人籌集了4.5億美元貸款，人均募得9,400美元。

????身為斯坦福大學(xué)創(chuàng)業(yè)研究中心的教導(dǎo)主任，贊尼奧斯還鼓勵(lì)MBA、工程師、律師和醫(yī)學(xué)院學(xué)生相互協(xié)作。最近一個(gè)名為“尋找你的團(tuán)隊(duì)”的聯(lián)誼活動(dòng)共吸引了250位來(lái)自斯坦福大學(xué)不同院系的學(xué)生。他們正在討論各自的工作，贊尼奧斯說(shuō)，如果一切順利的話，這些學(xué)生將組建創(chuàng)業(yè)團(tuán)隊(duì)。

????與此同時(shí)，創(chuàng)業(yè)車庫(kù)學(xué)生杜安正在嘗試創(chuàng)建一個(gè)研究生，特別是MBA學(xué)生的在線網(wǎng)絡(luò)，這些學(xué)生一直在尋找計(jì)算機(jī)科學(xué)家?guī)椭麄兇蛟飚a(chǎn)品。杜安開玩笑地說(shuō)：“他們會(huì)帶上一塊比薩餅去工程系那邊溜達(dá)?！?/p>

????轉(zhuǎn)變，堅(jiān)持或消亡

????創(chuàng)業(yè)車庫(kù)在一個(gè)名為CoLab，明亮的現(xiàn)代空間授課，這些顯然是為了模仿車庫(kù)的氛圍，只不過(guò)這個(gè)車庫(kù)充滿了白色的宜家( Ikea)風(fēng)格家具和許多白板。去年9月，100名學(xué)生申請(qǐng)參加這門課程。根據(jù)他們提交的旨在解決客戶痛點(diǎn)的新產(chǎn)品或新服務(wù)創(chuàng)意，贊尼奧斯最終接收了70名學(xué)生。今天，20多名學(xué)生聚在一起，參加一個(gè)關(guān)于初創(chuàng)公司人力資源問(wèn)題的討論會(huì)。

????許多商學(xué)院的選修課程都使用現(xiàn)實(shí)世界的商業(yè)案例來(lái)傳授創(chuàng)業(yè)技巧，MBA畢業(yè)生往往會(huì)在兩三年后創(chuàng)辦一家公司。作為二年級(jí)的選修課，創(chuàng)業(yè)車庫(kù)要求學(xué)生借鑒埃里克?里斯宣揚(yáng)的精益創(chuàng)業(yè)模式，迅速開發(fā)、推出產(chǎn)品或服務(wù)，以避免代價(jià)高昂的失敗。贊尼奧斯說(shuō)：“你變成你自己的案例?！?/p>

????今天的任務(wù)是進(jìn)行一個(gè)競(jìng)爭(zhēng)力的分析，確定競(jìng)爭(zhēng)對(duì)手的商業(yè)模式，并為某位學(xué)生的企業(yè)確定一個(gè)“獨(dú)特的差異點(diǎn)”。本學(xué)季即將結(jié)束，團(tuán)隊(duì)已經(jīng)建立了一個(gè)為期12個(gè)月的營(yíng)運(yùn)計(jì)劃。

????去年，贊尼奧斯采用“翻轉(zhuǎn)課堂”這樣一個(gè)正在斯坦福校園流行的理念，改變了創(chuàng)業(yè)車庫(kù)的授課方式。不是利用寶貴的課堂時(shí)間講課，翻轉(zhuǎn)課堂要求學(xué)生提前觀看錄制的講座。學(xué)生團(tuán)隊(duì)觀看講座，同時(shí)在網(wǎng)上提交功課，這樣他們就可以利用課堂時(shí)間應(yīng)用自己已經(jīng)學(xué)到的知識(shí)。

????去年秋天共有25支團(tuán)隊(duì)啟動(dòng)了創(chuàng)業(yè)車庫(kù)，目前僅剩下12支。其中有幾支團(tuán)隊(duì)已經(jīng)改弦易轍。有一支團(tuán)隊(duì)最初構(gòu)想了一個(gè)面向新車市場(chǎng)的創(chuàng)業(yè)理念，但最終轉(zhuǎn)向巴西的寵物托管B&B服務(wù)領(lǐng)域。另一支團(tuán)隊(duì)放棄了一個(gè)針對(duì)醫(yī)療市場(chǎng)的創(chuàng)意。贊尼奧斯說(shuō)：“他們碰到了障礙，并且發(fā)現(xiàn)無(wú)論怎么做也不會(huì)產(chǎn)生經(jīng)濟(jì)效益，但他們可以迅速地做出調(diào)整，把相同的知識(shí)應(yīng)用到他們正在探索的全新領(lǐng)域?！?/p>

????Harvard Business School graduates have launched 34 of the top 100 MBA-founded startups. Stanford grads weren't far behind, with 32 startups on the list -- including video streaming company Viki, satellite imaging company Skybox, mobile startup Karma Science, student loan refinancing company SoFi, and genetic testing startup Counsyl. At the top of the list is a name well-known on Stanford's campus: Wildfire, a social media marketing company founded by a Harvard/Stanford couple in 2008. Google (GOOG) acquired WildFire in 2012 for a reported $350 million.

????SoFi, No. 6 on the list, came out of Startup Garage. In 2011, Mike Cagney, Dan Macklin, James Finnigan, and Ian Brady had an idea for refinancing student loans at lower rates. They decided to ask Stanford alumni to lend money to Stanford students who were refinancing. "They raised a couple of million within a year," Zenios says. By last September, SoFi was funding $450 million in loans to 4,500 borrowers at an average savings of $9,400 per borrower.

????As faculty director of CES, Zenios also encourages collaboration between MBAs, engineers, lawyers, and medical school students. A recent "Finding Your Team" social mixer drew 250 people from different Stanford programs, who discuss what they're working on and, if all goes well, get together to form startup teams, Zenios says.

????Meantime, Startup Garage student Duane is trying to connect graduate students online, particularly MBA students, who are always searching for computer scientists to help build a product. "They'll go over and hang out at the engineering department with a pizza," Duane jokes.

????Pivot, persevere or perish

????Startup Garage is held in a bright, modern space called the CoLab, which is meant to resemble a garage; that is, if the garage were filled with white, Ikea-style furniture and many whiteboards. This past September, 100 students applied to take the course. Zenios accepted 70 students with ideas for a new product or service that addressed a customer pain point. More than 20 students are gathered today for a panel on HR issues at startups.

????Many business school electives use real-world business cases to teach entrepreneurialism, and MBA grads move on to start a company two, three years later. Startup Garage, a second-year elective, asks students to build an idea for a company using, in part, the lean startup model, Eric Ries's method of developing and rolling out products or services quickly to avoid costly failures. "You become your own case," Zenios says.

????Today's assignment was to do a competitive analysis, defining rivals' business models and a "unique point of differentiation" for the student's business. With the academic quarter ending soon, teams have already built a 12-month operating plan.

????Last year, Zenios revamped Startup Garage by flipping the classroom, an idea that's gaining traction at Stanford. Instead of using precious classroom time for lectures, a flipped classroom asks students to watch recorded lectures with instructors ahead of time. Student teams watch lectures and file their assignments online so they can spend class time applying what they've learned.

????Of 25 teams that began Startup Garage in fall, 12 are left. A few have pivoted. One team that started with an idea for a new car market ended up switching to a petsitting B&B service in Brazil. Another ditched an idea in the medical market. "They bump up against something [and discover] the economics will never work no matter what we do, but they can apply the same learning to the new space they're exploring and move really quickly," Zenios says.