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重磅新品開(kāi)路,諾基亞前CEO正式履新微軟

重磅新品開(kāi)路,諾基亞前CEO正式履新微軟

Michal Lev-Ram 2014年04月04日
微軟收購(gòu)諾基亞手機(jī)業(yè)務(wù)后,曾經(jīng)被外界質(zhì)疑是微軟特洛伊木馬的諾基亞CEO史蒂芬?埃洛普出任微軟硬件業(yè)務(wù)任負(fù)責(zé)人。他一亮相就在微軟的Build開(kāi)發(fā)者大會(huì)上介紹了三款新型智能手機(jī)。不過(guò),目前還無(wú)法預(yù)測(cè)這些新產(chǎn)品到底能不能給微軟帶來(lái)它想要的東西。
????
埃洛普在舊金山召開(kāi)的微軟Build 2014年開(kāi)發(fā)者大會(huì)上發(fā)表主題演講。

????微軟(Microsoft)的硬件業(yè)務(wù)現(xiàn)在有了一位新負(fù)責(zé)人,他就是諾基亞(Nokia)前首席執(zhí)行官史蒂芬?埃洛普。

????本周早些時(shí)候,這家設(shè)在雷德蒙德的大型科技公司將埃洛普任命為執(zhí)行副總裁,同時(shí)對(duì)其他一些管理職位進(jìn)行了調(diào)整。周三上午,埃洛普在舊金山的微軟Build開(kāi)發(fā)者大會(huì)上向人們介紹了三款新型Lumia手機(jī)——930、630和635(微軟機(jī)智地把剛剛推出的個(gè)人數(shù)字助理取名為Cortana,與之不同的是,Lumia手機(jī)沿用了之前的編號(hào))。

????微軟預(yù)計(jì)將在本月晚些時(shí)候完成對(duì)諾基亞手機(jī)業(yè)務(wù)的收購(gòu),交易的價(jià)值為72億美元。埃洛普在這次開(kāi)發(fā)者大會(huì)上發(fā)表了主題演講。他開(kāi)門(mén)見(jiàn)山地說(shuō),自己和其他的原諾基亞員工將在“幾天內(nèi)”加入微軟。

????埃洛普告訴聽(tīng)眾:“走到一起后,我們可以為人們帶來(lái)一系列美妙的硬件、服務(wù)和應(yīng)用?!?/p>

????但無(wú)論是各自為營(yíng),還是攜手作戰(zhàn),微軟和諾基亞都還沒(méi)有證明它們的移動(dòng)產(chǎn)品有能力吸引廣大消費(fèi)者。微軟的Windows Phone移動(dòng)操作系統(tǒng)一直籠罩在蘋(píng)果公司(Apple)和谷歌(Google)的雙重陰影之下。2007年iPhone上市后,曾經(jīng)是全球最大手機(jī)制造商的諾基亞出現(xiàn)了巨大滑坡,從此以后再也沒(méi)能恢復(fù)元?dú)猓ūM管穩(wěn)步推出了一系列Lumia手機(jī),但今年 1月底公布的年報(bào)顯示,諾基亞的全年銷售額依然下降了29%)。

????不過(guò),埃洛普和微軟相信自己有制勝的手段。定于今年夏末上市的新一代Lumia手機(jī)將使用最新的Windows Phone 8.1操作系統(tǒng)。也就是說(shuō),這部手機(jī)將通過(guò)消息中心在同一個(gè)窗口里顯示所有的新消息、更新信息、新的個(gè)性化選項(xiàng)以及上文提到的Cortana個(gè)人助理。沒(méi)錯(cuò),就是它。(難道是蘋(píng)果Siri的遠(yuǎn)親?)Lumia 930還將配備2000萬(wàn)像素的PureView攝像頭以及OneDrive和MS Office等微軟產(chǎn)品。Lumia630和635都沒(méi)有930那么高端,它們的零售價(jià)都不超過(guò)200美元,而930的售價(jià)將在600美元上下。這三款手機(jī)都會(huì)有五種新顏色:亮橙、亮綠、亮藍(lán)、黑色和白色(我說(shuō)過(guò)它們屬于亮色系了嗎?)。

????雖然有所斬獲,但Lumia手機(jī)沒(méi)能救活諾基亞。那么它們救得了微軟嗎?當(dāng)然,這家科技巨擘并不像諾基亞那樣需要用手機(jī)來(lái)維持生存;目前,微軟收入的多元化程度和盈利水平都遠(yuǎn)遠(yuǎn)超過(guò)諾基亞。但和微軟的許多其他產(chǎn)品一樣,Lumia手機(jī)不光需要吸引消費(fèi)者,還需要吸引開(kāi)發(fā)者,也就是編程人員和軟件公司,他們能大批量制作出小巧的移動(dòng)應(yīng)用供消費(fèi)者下載并在智能手機(jī)上使用。對(duì)于即將開(kāi)始執(zhí)掌微軟硬件業(yè)務(wù)的埃洛普來(lái)說(shuō),這是一項(xiàng)艱巨任務(wù)。

????微軟新任首席執(zhí)行官薩蒂亞?納德拉碰巧是埃洛普的新上司,他在本周的Build開(kāi)發(fā)者大會(huì)上正面回答了這個(gè)問(wèn)題。納德拉對(duì)聽(tīng)眾說(shuō):“你們一定想為Windows做軟件,原因是我們將用挑戰(zhàn)者的思路來(lái)進(jìn)行創(chuàng)新?!彼€說(shuō),微軟不再是一家老牌公司。至少在移動(dòng)領(lǐng)域,這句話絕對(duì)正確。(財(cái)富中文網(wǎng))

????譯者:Charlie

????

????Microsoft's (MSFT) got a new head of devices: Former Nokia CEO Stephen Elop.

????Elop was named executive vice president of the tech giant's devices division earlier this week, as part of a handful of other management changes. Wednesday morning in San Francisco, he took the stage at Microsoft's Build developers conference to announce three new Lumia phones: The 930, 630, and 635. (Unlike its just-announced, slickly-named personal digital assistant,Cortana, Microsoft is sticking to good old numbers for its phones.)

????The Redmond-based tech company is expected to close its $7.2 billion acquisition of Nokia's devices business later this month. Elop started off his keynote at Build by saying that he and the rest of the employee base at Nokia will be joining Microsoft "in a few days."

????"Together, we can bring people an amazing family of devices, of services, of applications," Elop told the crowd.

????But whether apart or together, both Microsoft and Nokia have yet to prove they can gain mass appeal for their mobile products. Microsoft's Windows Phone operating system for mobile devices is shadowed by the duopoly of Apple (AAPL) and Google (GOOG) . And Nokia, once the top phonemaker in the world, has never recovered from its massive decline following the iPhone's launch in 2007. (Even with its steady lineup of Lumia phones, in late January Nokia posted annual results showing sales had slumped 29% over the year.)

????Still, Elop and Microsoft are convinced they've got winners on their hands. The new crop of Lumia phones, available later this summer, will run on the updated Windows Phone 8.1 operating system. That means they will include a notification center that shows all new messages and updates in one screen, new personalization options and, yes, the aforementioned Cortana personal assistant (a distant cousin of Apple's Siri?). The Lumia 930 also comes with a 20-megapixel PureView camera and Microsoft services like OneDrive and MS Office. The 630 and 635 are both lower-end phones; they retail for less than $200, while the 930 will cost about $600. All three phones come in five new colors: bright orange, bright green, bright yellow, black, and white. (Did I mention they're bright?)

????Despite some success, the Lumia phones did not save Nokia. So will they save Microsoft? Of course, the tech behemoth isn't in need of the same kind of life support Nokia needed, and it's got a much more diversified and lucrative current revenue stream. But the Lumia phones, like many other Microsoft products, need to not only attract consumers but also developers -- the coders and companies that churn out bite-sized mobile apps for consumers to download and use on the smartphones. That's a tall order for Elop, who will now be tasked with overseeing all Microsoft devices.

????New Microsoft CEO Satya Nadella -- who happens to be Elop's new boss -- addressed this question head-on at this week's Build conference. "You want to build for Windows because we're going to innovate with a challenger mindset," Nadella told the audience. Microsoft, he added, is no longer the incumbent. At least in mobile, he's absolutely right.

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