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可穿戴設(shè)備市場的蛋糕能做到多大

可穿戴設(shè)備市場的蛋糕能做到多大

Peter Suciu 2014年04月11日
盡管可穿戴設(shè)備目前仍然處于起步階段,依然缺乏顛覆性的重磅產(chǎn)品,但業(yè)內(nèi)人士認為,可穿戴市場的應(yīng)用范圍非常廣泛,可以全面覆蓋頭盔、腕帶、腰帶、甚至衣服等品類,增長前景十分樂觀。與此同時,蘋果、谷歌、三星等科技巨頭也紛紛開始進場??纱┐骷夹g(shù)前途光明。
????三星智能手表

????移動設(shè)備將不再只是裝在提包或衣服口袋里的玩意兒了。很快它們將越來越多地出現(xiàn)在你的手腕上,或是變成眼鏡,甚至是衣服的一部分。雖然可穿戴設(shè)備目前仍然處于襁褓之中,但它的騰飛已經(jīng)蓄勢待發(fā)。根據(jù)瞻博研究公司(Juniper Research)的一份報告,2014年可穿戴設(shè)備的市值將超過15億美元,比去年翻一番。

????與其它消費電子產(chǎn)品不同的是,可穿戴設(shè)備市場是由很多小的細分市場構(gòu)成的,目前消費者用得最多的是健身智能腕帶。不過根據(jù)市調(diào)機構(gòu)Canalys的預(yù)測,健身智能腕帶市場正在迅速增長,今年健身智能腕帶的銷量可能將超過1700萬個。到2015年,這個數(shù)字將達到2300萬,2017年將超過4500萬。

????健身和保健目前仍然是可穿戴技術(shù)最主要的應(yīng)用領(lǐng)域。

????運動與健身科技峰會(Sports & Fitness Tech Summit)的發(fā)起人朱莉?希爾維斯特在今年洛杉磯的國際消費電子展(International Consumer Electronics Show)上指出:“它之所仍然處于主導地位,主要是由于健身和保健是我們最關(guān)心的話題。人們更傾向于接受計步器和心率監(jiān)視器進入他們的日常生活,成為生活中的日常用品。”

????希爾維斯特表示,這種更加時尚的,或者說更加“隱型”的計步器和心率監(jiān)視器,將從早期采用者逐步擴展到那些“既不追逐潮流、也不專業(yè),但是從預(yù)防疾病的角度關(guān)心健身和心率問題”的一般消費者。

????可穿戴設(shè)備的電池市場也將迎來一波顯著的增長。根據(jù)HIS科技公司的預(yù)測,到2018年,全球可穿戴電子設(shè)備的電池市場市值將達到7700萬美元,而今年這個市場的市值僅僅有600萬美元。

????這個仍處于襁褓中的市場的主力軍是數(shù)不清的創(chuàng)業(yè)公司,比如Pebble、Fibit和Jawbone等等。但是包括蘋果(Apple)、三星(Samsung)和谷歌(Google)在內(nèi)的不少科技巨頭已經(jīng)開始進場。英特爾(Intel)上周以1億美元的價格收購了智能手表制造商Basis Science,也表明了它繼續(xù)進軍可穿戴市場的興趣。

????雖然谷歌眼鏡(也就是傳說中在佩戴者眼前有一塊郵票大小的顯示屏的“智能”眼鏡)仍然受限于易用性問題,但谷歌最近與專業(yè)眼鏡制造公司陸遜梯卡集團(Luxottica)的合作可能會改變這種局面。另外谷歌還發(fā)布了Android Wear系統(tǒng),也就是Android系統(tǒng)的可穿戴版本,采用這個系統(tǒng)的硬件廠商包括很快將成為谷歌“棄兒”的摩托羅拉,以及LG、三星、華碩(Asus)、博通(Broadcom)、Fossil、HTC、英特爾(Intel)、聯(lián)發(fā)科技(Mediatek)、MIPS和高通(Qualcomm)等。NextMarket Insight公司首席分析師邁克爾?沃爾夫說:“今年可穿戴設(shè)備的催化劑可能就是Android Wear,它是針對智能手表專門優(yōu)化的系統(tǒng)。現(xiàn)在的一個大問題是:蘋果會作何反應(yīng)?”

????

????Mobile gadgets won't just be tucked into your purse or your pocket. Soon, they'll increasingly be on your wrist, as part of your glasses and even in your clothing. While still in its infancy, wearable technology is poised to take off. The market for the wearables business is expected to exceed $1.5 billion in 2014, double its value last year, according to a report from Juniper Research.

????Unlike other parts of the consumer electronics market, the wearables category is made up of many small segments, with wearable fitness bands currently leading the way in consumer adoption. But the wearable band market is growing fast, according to a forecast by Canalys, and more than 17 million wearable fitness bands will be sold this year. That figure is estimated to reach 23 million by 2015 and more than 45 million by 2017.

????Fitness and health remains the leading application for wearable technology.

????"It is still dominant because [fitness and health] is what we are most concerned with," said Julie Sylvester, producer of the Sports & Fitness Tech Summit at the annual International Consumer Electronics Show in Las Vegas. "People are much more likely to incorporate trackers and heart rate monitors into their daily routine and accessories."

????The more fashionable -- or conversely, the more "invisible" -- trackers and monitors will expand beyond the early adopters, Sylvester said, to the general consumer "who is not adopting the newest trend or is interested from a professional level, but is actually interested in monitoring their health and fitness from a preventive state of mind or if there is a specific health concern."

????The market for the power behind all these devices will also see a significant boost. Worldwide revenue for wearable electronics batteries will reach $77 million by 2018, according to IHS Technology, up from just $6 million this year.

????The market in its infancy has been dominated by numerous startups, including Pebble, Fitbit, and Jawbone. But a number of tech giants -- including Apple (AAPL), Samsung, and Google (GOOG) -- are just now entering the space. And Intel's (INTC) acquisition of smartwatch maker Basis Science last week -- for a reported $100 million -- demonstrates continued interest in the wearables market.

????Though Google Glass -- the "smart" glasses that place a postage-size screen in the line of sight of the wearer -- is still limited in its availability, a recent deal with Luxottica stands to change that. Google has also introduced Android Wear, a version of its popular mobile operating system that can be licensed by a number of hardware partners, including Google's soon-to-be former subsidiary Motorola and partner LG but also Samsung, Asus, Broadcom, Fossil, HTC, Intel, Mediatek, MIPS, and Qualcomm (QCOM).

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