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香蕉樹(shù)皮變護(hù)墊:哈佛創(chuàng)業(yè)冠軍的印度夢(mèng)

香蕉樹(shù)皮變護(hù)墊:哈佛創(chuàng)業(yè)冠軍的印度夢(mèng)

Lauren Everitt 2014-05-07
一個(gè)叫做“薩蒂”、致力于為印度農(nóng)村婦女提供低成本衛(wèi)生巾和工作機(jī)會(huì)的社會(huì)企業(yè)日前贏得哈佛商學(xué)院新創(chuàng)業(yè)大賽最高獎(jiǎng)。創(chuàng)始人之一阿姆瑞塔?賽加爾說(shuō),希望這個(gè)項(xiàng)目能幫助今天的印度婦女避免她祖母小時(shí)候的窘境。

????你生命中還有沒(méi)有什么事情可以跟這個(gè)獎(jiǎng)項(xiàng)相提并論?

????除了贏得這項(xiàng)大賽,在我的人生中還有兩件讓我最興奮的事情,其一是考入麻省理工學(xué)院——我一直夢(mèng)想成為一位機(jī)械工程師,但從來(lái)沒(méi)想到真的會(huì)有這樣一個(gè)機(jī)會(huì)。另一件事情就是被哈佛商學(xué)院錄取。說(shuō)真的,我簡(jiǎn)直不敢相信,尋思著“是不是招生官員搞錯(cuò)了?”這就是我被這兩所學(xué)校錄取時(shí)的感受。

????對(duì)于這項(xiàng)事業(yè),你有什么長(zhǎng)遠(yuǎn)的規(guī)劃?

????我們希望到今年年底能進(jìn)入5個(gè)村莊。我們的商業(yè)模式是與農(nóng)村婦女自助團(tuán)體合作。這類團(tuán)體由大約10名婦女組成,她們聚集在一起開(kāi)創(chuàng)自己的小微企業(yè)。

????這些婦女需要花500美元從我們手中購(gòu)買一臺(tái)機(jī)器,她們3個(gè)月內(nèi)就能償還這筆款項(xiàng)。這可不是一個(gè)長(zhǎng)達(dá)10年的投資。接下來(lái),她們就能開(kāi)始生產(chǎn)自己的護(hù)墊,經(jīng)營(yíng)自己的企業(yè),管理自己的賬簿。操作這臺(tái)機(jī)器只需要兩名婦女,剩下的8個(gè)人采用挨家挨戶的配送模式在當(dāng)?shù)氐纳鐓^(qū)銷售這些護(hù)墊。

????我們的目標(biāo)是擁有10000人口的村莊,這類村莊通常有大約2,700名處于月經(jīng)年齡的婦女。一個(gè)村莊一臺(tái)機(jī)器。我們希望這些婦女能夠創(chuàng)辦自己的企業(yè)。

????我們主要想解決3個(gè)問(wèn)題:通過(guò)使用廢棄的香蕉樹(shù)纖維解決可承受性問(wèn)題(affordability);通過(guò)本土生產(chǎn)解決可得性問(wèn)題(availability);采用挨家挨戶的配送模式和口碑營(yíng)銷來(lái)解決最大的一個(gè)問(wèn)題——提升村民的意識(shí)(awareness)。

????我們的想法是,無(wú)論你住在哪個(gè)村莊,哪個(gè)國(guó)家,你的本地資源應(yīng)該能夠適應(yīng)你的需求——無(wú)論這種資源是椰子纖維,還是紙莎草。這項(xiàng)事業(yè)的目的不僅僅是幫助農(nóng)村婦女找到她們能夠負(fù)擔(dān)得起的護(hù)墊,我們其實(shí)還想讓她們覺(jué)得自己到獲得了權(quán)力,幫助她們經(jīng)營(yíng)自己的企業(yè),提升她們的社會(huì)經(jīng)濟(jì)地位。

????我祖母就是在農(nóng)村長(zhǎng)大的,每個(gè)月總有幾天不能去上學(xué)。因?yàn)槟菚r(shí)候,女孩月經(jīng)期間去上學(xué)是一種忌諱。她說(shuō),直到今天,想起這段往事,她還是很難過(guò)。知道我的家人曾經(jīng)親身經(jīng)歷過(guò)這種窘境,真是讓人覺(jué)得荒唐可笑。如果我們最終能夠解決這個(gè)問(wèn)題,那對(duì)我們來(lái)說(shuō)就是天大的成就。(財(cái)富中文網(wǎng))

????譯者:葉寒

????Is there anything you would compare it with?

????Other than winning this competition, the two most exciting things in my life were getting into MIT -- I always wanted to be a mechanical engineer, and I never thought there was a chance -- and honestly the same for HBS. You just never think you will. It's like, "Am I the admissions mistake?" I would say getting into those two schools is equivalent to this.

????What are your long-term plans for the business?

????By the end of this year we hope to be in five villages. The way our business model works is we partner with rural women self-help groups, which are groups of about 10 women that gather together to start their own microenterprises.

????These women will purchase a machine from us for $500 and they're able to repay that within three months. It's not like a 10-year investment. Then they will manufacture their own pads and run their own businesses, managing their own books and accounts. You need two women to operate the machine and the other eight to sell these pads in their local communities using a door-to-door distribution model.

????We're targeting villages with a population of 10,000 people, which corresponds to roughly 2,700 women of menstruating age in that village. The idea is one village per machine. We want these women to start their own enterprises.

????The main goal is to address the three A's: affordability (using waste banana tree fiber); availability (doing local manufacturing); and the biggest one is awareness (using door-to-door distribution and word-of-mouth marketing).

????The idea is that whatever village you're in, whatever country you're in, your local resources should be able to adapt to your needs – whether it's coconut fiber or papyrus. This is not just about finding affordable pads but really trying to help these rural women feel empowered, to run their own enterprises and move up the socioeconomic ladder.

????My grandmother grew up in a very rural village and missed school every month because it was taboo to go during this time. She says to this day it was something she was always upset about. To know that someone in my family went through this is ridiculous. If we can be the ones to solve this issue, it would mean the world to us.

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