????上月，谷歌眼鏡（Google Glass）曾限時(shí)一天公開(kāi)發(fā)售，售價(jià)高達(dá)1500美元。然而，據(jù)一家調(diào)研公司稱，這款產(chǎn)品的硬件和制造成本總額僅為152.47美元。

????本周二，調(diào)研公司IHS Technology估計(jì)稱，谷歌眼鏡的材料成本僅132.47美元，而總的制造成本約20美元。谷歌眼鏡這樣的智能眼鏡產(chǎn)品其實(shí)是帶有頭戴式顯示器的可穿戴計(jì)算機(jī)。

????上述估算表明，谷歌眼鏡的利潤(rùn)率可能高達(dá)近90％。不過(guò)，IHS警告稱，實(shí)際情況可能并非如此。

????IHS高級(jí)總監(jiān)安德魯?拉斯維勒說(shuō)：“（這款該產(chǎn)品）的大部分成本是非材料成本，包括非經(jīng)常性工程費(fèi)用、大量的軟件和平臺(tái)開(kāi)發(fā)，以及刀具加工成本和其他前期費(fèi)用?！?/p>

????拉斯維勒稱，IHS評(píng)估的谷歌眼鏡“感覺(jué)像是原型機(jī)”。 拉斯維勒表示，如果谷歌眼鏡要瞄準(zhǔn)大眾市場(chǎng)，新版產(chǎn)品可能在處理速度、能源效率、重量和尺寸方面有所改進(jìn)。

????谷歌發(fā)言人克里斯?戴爾在一份電子郵件聲明中表示，IHS公司估算的谷歌眼鏡成本“太離譜”。

????戴爾說(shuō)：“谷歌的生產(chǎn)成本（比IHS估算的）要高得多?！?/p>

????谷歌眼鏡上個(gè)月曾限時(shí)一天公開(kāi)發(fā)售，并很快銷售一空。IHS上月估算稱，從2012年到2016年，所謂的智能眼鏡的市場(chǎng)總體量可能達(dá)到近1000萬(wàn)臺(tái)，出貨量有望在2016年達(dá)到660萬(wàn)臺(tái)之多。IHS表示，為了達(dá)到這個(gè)目標(biāo)，開(kāi)發(fā)人員將需要成功地生產(chǎn)增強(qiáng)現(xiàn)實(shí)應(yīng)用，因?yàn)檫@才是用戶對(duì)智能眼鏡感興趣的原因所在。

????然而，在較悲觀的情況下，IHS表示，智能眼鏡總出貨量到2016年可能只能達(dá)到100萬(wàn)部。IHS稱，如果智能眼鏡未能成為真正的增強(qiáng)現(xiàn)實(shí)系統(tǒng)，而是淪為可穿戴式攝像機(jī)，就很可能出現(xiàn)總出貨量只有100萬(wàn)部的慘淡局面。（財(cái)富中文網(wǎng)）

????譯者：項(xiàng)航

????Google Glass fetched $1,500 when it was sold during a one-day promotion last month, but according to one research firm, the device's hardware and manufacturing costs totaled just $152.47.

????Research firm IHS Technology on Tuesday estimated the materials for Google Inc.'s (GOOG) eyewear cost just $132.47, while manufacturing costs were estimated to total about $20. Smart glass products like Google Glass are wearable computers with a head-mounted display.

????Though those estimates suggest Google Glass commands a roughly 90% profit margin, IHS cautions that is likely not the case.

????"The vast majority of its cost is tied up in non-material costs that include non-recurring engineering expenses, extensive software and platform development, as well as tooling costs and other upfront outlays," said IHS senior director Andrew Rassweiler.

????Rassweiler said the Google Glass IHS evaluated "feels like a prototype," saying if the company were to aim for mass market production, future product revisions would likely improve processing speed, energy efficiency, weight, and size.

????In an e-mailed statement, Google spokesman Chris Dale said the firm's estimated cost of Glass was "wildly off."

????"Glass costs significantly more to produce," Dale said.

????Google Glass went on sale for one day last month, and promptly sold out. IHS last monthestimated the total market for so-called smart glasses could total almost 10 million units from 2012 to 2016, with shipments expected to reach as high as 6.6 million units in 2016. To reach that target, IHS said developers would need to successfully produce augmented reality applications that would justify user interest in smart glasses.

????However, under a more pessimistic scenario, IHS said smart glass shipments could total just 1 million through 2016. That bearish scenario would likely play out if smart glasses became more of a wearable camera than a true augmented reality system, according to IHS.