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微軟新CEO納德拉愛(ài)說(shuō)大實(shí)話(huà)

微軟新CEO納德拉愛(ài)說(shuō)大實(shí)話(huà)

Adam Lashinsky 2014年06月04日
微軟新任CEO在公開(kāi)場(chǎng)合回答微軟為什么選擇在iPad上發(fā)布全觸屏版的微軟Office軟件、而不是選擇自家的Surface平板時(shí),他說(shuō)因?yàn)槲④浵M_保這款產(chǎn)品登陸市場(chǎng)份額最大的平臺(tái),希望它有人用。
????微軟新任CEO薩蒂亞?納德拉

????記者邁克爾?金斯利曾有一句著名的論斷,他說(shuō),政客的失態(tài)就是“說(shuō)了實(shí)話(huà)——而且是一些不該說(shuō)的大實(shí)話(huà)。”這句話(huà)現(xiàn)在可以套在微軟(Microsoft)新任CEO薩蒂亞?納德拉的頭上了。如今的人們難得從公眾人物口中聽(tīng)到一句大實(shí)話(huà),但納德拉在回答問(wèn)題時(shí)“不走尋常路”地坦率和真誠(chéng)頗有些特立獨(dú)行。

????比如在上周二晚上的一次行業(yè)會(huì)議上,當(dāng)被問(wèn)到微軟為什么選擇在iPad上發(fā)布全觸屏版的微軟Office軟件而不是選擇自家的Surface平板時(shí),納德拉坦率地承認(rèn):“我們想確保把全觸屏版的Office軟件發(fā)布在市場(chǎng)份額最大的平臺(tái)上。”

????這句話(huà)之所以讓人驚訝,只是因?yàn)樗砦④浗K于不再沉醉于過(guò)去的輝煌。微軟當(dāng)然需要把自家軟件放在iPad上,畢竟iPad在平板電腦市場(chǎng)上的領(lǐng)軍地位無(wú)人可及。實(shí)際上,令人費(fèi)解的是,微軟為什么花了這么多時(shí)間才想明白這個(gè)問(wèn)題。亞馬遜(Amazon)早就明白了把Kindle應(yīng)用放在iPad上的重要性。另外早在幾年以前,蘋(píng)果(Apple)就明白了發(fā)布一款兼容微軟Windows系統(tǒng)的iTunes有多重要。雖然iTunes是專(zhuān)門(mén)為Mac系統(tǒng)開(kāi)發(fā)的,但Mac電腦的份額還是遠(yuǎn)遠(yuǎn)比不上安裝Windows系統(tǒng)的電腦,因此蘋(píng)果選擇了“跟著用戶(hù)走”的戰(zhàn)略。

????納德拉并不是要放棄微軟的自家設(shè)備。他表示,微軟的軟件需要在所有設(shè)備上都能工作,當(dāng)然也包括他們自己的設(shè)備。不過(guò)他也說(shuō):“我們希望的是我們的軟件有人用?!?/p>

????納德拉在其它一些領(lǐng)域的問(wèn)題上也說(shuō)過(guò)一些實(shí)話(huà)。在這場(chǎng)于加州派洛斯福德莊舉辦的行業(yè)會(huì)議上,經(jīng)驗(yàn)豐富的記者沃特?莫斯伯格和卡拉?斯威舍輪番發(fā)問(wèn),從納德拉口中榨出了不少“干貨”。納德拉表示,微軟之所以生產(chǎn)硬件設(shè)備是為了建立需求,而不是因?yàn)樗氘?dāng)一個(gè)設(shè)備制造商。他的用詞也非常有意思:“軟件是最有可塑性的資源,為了參與到‘打獵’中,你就需要制造硬件。需要全力參與進(jìn)去?!彼步z毫沒(méi)有掩飾微軟及其合作廠商相對(duì)于蘋(píng)果的失敗。他指出:“PC生態(tài)系統(tǒng)需要新的創(chuàng)新?!彼J(rèn)為微軟需要?jiǎng)?chuàng)造出“下一個(gè)新產(chǎn)品?!边@是個(gè)很高的要求,不過(guò)算是一個(gè)很好的目標(biāo)。

????不過(guò)納德拉沒(méi)有透露微軟下一步有哪些戰(zhàn)略舉措。但他為微軟在搜索方面所做的努力以及最近完成的收購(gòu)諾基亞(Nokia)的案子做了辯解。他把搜索稱(chēng)為一項(xiàng)“核心技術(shù)”,把收購(gòu)諾基亞稱(chēng)為“達(dá)到目的的一種手段”,也就是通過(guò)收購(gòu)一個(gè)大型設(shè)備廠商,在移動(dòng)軟件領(lǐng)域建立一個(gè)立足點(diǎn)。另外他還公布了一款叫做“Skype翻譯”的產(chǎn)品。兩個(gè)不同國(guó)家的用戶(hù)通過(guò)Skype服務(wù)互相用母語(yǔ)打電話(huà)時(shí),他們的對(duì)話(huà)會(huì)自動(dòng)經(jīng)過(guò)電腦翻譯向?qū)Ψ酱舐暷畛鰜?lái)。(現(xiàn)場(chǎng)展示用的是英語(yǔ)和德語(yǔ)。)

????納德拉的個(gè)人風(fēng)格可以說(shuō)與他的前任史蒂夫?鮑爾默截然相反。納德拉在會(huì)上也講述了自己的人生經(jīng)歷。他的三個(gè)孩子有兩個(gè)患有殘疾,其中一個(gè)患有四肢癱瘓。納德拉表示,他一直都在努力尋找工作和家庭的平衡。納德拉小時(shí)候是家里唯一的孩子,父親是位經(jīng)濟(jì)學(xué)家,母親是文學(xué)教授,但是他們并沒(méi)有強(qiáng)迫納德納必須獲得什么學(xué)業(yè)上或職業(yè)上的成就,這一點(diǎn)也和同時(shí)代的許多印裔中產(chǎn)階級(jí)家庭的父母截然不同。

????雖然納德拉愛(ài)說(shuō)實(shí)話(huà),但有時(shí)也難免說(shuō)出一些企業(yè)高管慣用的陳詞濫調(diào),甚至是違心的話(huà)。比如當(dāng)問(wèn)到如何看待微軟最新版的Surface平板時(shí),他稱(chēng)其為一款“有希望”的產(chǎn)品,一般人們都用這個(gè)詞來(lái)描述一款還沒(méi)有取得成功的產(chǎn)品。當(dāng)被問(wèn)到如何看待谷歌的優(yōu)勢(shì)和劣勢(shì)時(shí),納德拉也像其他CEO一樣打起了官腔:“我不了解谷歌的優(yōu)勢(shì)和劣勢(shì),因?yàn)槲也蝗タ紤]這個(gè)問(wèn)題?!边@一點(diǎn)很難讓人相信,甚至讓人感覺(jué)他是在撒謊。不過(guò),畢竟人無(wú)完人。

????谷歌(Google)共同創(chuàng)始人謝爾蓋?布林上臺(tái)接受采訪(fǎng)時(shí),對(duì)谷歌的優(yōu)勢(shì)和劣勢(shì)也沒(méi)有講太多。布林解釋了自己在谷歌公司的角色——既是董事會(huì)成員,又是CEO拉里?佩奇的哥們兒,同時(shí)也是谷歌最神秘的部門(mén)——Google X實(shí)驗(yàn)室的負(fù)責(zé)人。Google X是一個(gè)相對(duì)較小的研發(fā)團(tuán)體,主要負(fù)責(zé)研發(fā)像谷歌眼鏡、無(wú)人駕駛汽車(chē)和能為地面覆蓋無(wú)線(xiàn)網(wǎng)絡(luò)信號(hào)的高空氣球等“高大上”的前沿項(xiàng)目。他由衷說(shuō),自己很高興能把管理這樣一家大公司的所有麻煩事都丟給拉里?佩奇。

????對(duì)布林的訪(fǎng)談雖然主要圍繞著自動(dòng)駕駛汽車(chē),不過(guò)也有一些閑聊的意味,布林在漫談中不時(shí)拋出一些有意思的猛料。比如谷歌X確切地說(shuō)有8個(gè)正在進(jìn)行的項(xiàng)目,布林討論了其中的四個(gè)項(xiàng)目。不過(guò)他表示,在現(xiàn)有的某個(gè)項(xiàng)目“畢業(yè)”之前,暫時(shí)不會(huì)上馬新項(xiàng)目了。他還表示,谷歌目前有一支“接近1000人”的團(tuán)隊(duì)專(zhuān)門(mén)在搞網(wǎng)絡(luò)安全問(wèn)題。另外他還說(shuō),谷歌計(jì)劃制造100到200輛無(wú)人駕駛汽車(chē),而且目前谷歌正在與底特律、加州和德國(guó)的一些廠商展開(kāi)合作。他坦率地說(shuō),關(guān)于無(wú)人駕駛汽車(chē)的“商業(yè)問(wèn)題”還是留到將來(lái)的某一天再來(lái)討論為好,這是一種“谷歌式”的官腔,但總體上還是可以相信的。

????布林在采訪(fǎng)中還戴了一會(huì)兒谷歌眼鏡。對(duì)于這款產(chǎn)品的爭(zhēng)議,也就是有媒體稱(chēng)只有那些“技術(shù)宅”才會(huì)在公共場(chǎng)合戴這樣一款電腦眼鏡的說(shuō)法,布林表示很不以為然。不過(guò)谷歌顯然知道這款眼鏡是一款有爭(zhēng)議的產(chǎn)品。比如有一名觀眾就提問(wèn)道,谷歌眼鏡是否能加入面部識(shí)別功能,幫助用戶(hù)確認(rèn)眼前的人的身份——這個(gè)功能對(duì)于這樣一次很多人參加的大會(huì)來(lái)說(shuō),的確是一個(gè)非常有吸引力的功能。布林說(shuō):“我們要求眼鏡加工廠商不要在眼鏡中加入面部識(shí)別功能?,F(xiàn)在社會(huì)就這個(gè)問(wèn)題還沒(méi)形成統(tǒng)一的意見(jiàn)?!?/p>

????這個(gè)晚上就這樣以更多的實(shí)話(huà)結(jié)束了。它是否會(huì)成為一種趨勢(shì)呢?(財(cái)富中文網(wǎng))

????譯者:樸成奎

????Journalist Michael Kinsley famously defined a political gaffe as "when a politician tells the truth -- some obvious truth he isn't supposed to say." Satya Nadella, Microsoft's (MSFT) neophyte CEO, might just be giving truth-telling by public figures a good name by turning Kinsley's dictum on its head. Nadella is developing a specialty in the highly unusual practice of answering questions directly and truthfully.

????A case in point: Asked at an industry conference Tuesday night why Microsoft has issued a touch-enabled version of Microsoft Office for the iPad but not yet for Microsoft's own Surface tablet, Nadella chose candor. "We wanted to make sure we have full-touch Office on the platform with the most market share," he said.

????That statement is startling only because of the departure it represents from Microsoft's past. Of course Microsoft needs to be on the iPad, far and away the tablet market leader. In fact, it raises the question of what took Microsoft so long. Amazon (AMZN), for instance, understands the importance of its Kindle app on the iPad. Years ago, Apple figured out how critical it was to produce a version of iTunes for Microsoft's Windows operating software. iTunes may have been created for the Macintosh, but the Mac's share was tiny compared to Windows-enabled PCs. So Apple (AAPL) went where the users were.

????Nadella isn't for abandoning Microsoft's devices. He said Microsoft's software needs to work on all devices, including its own. But, he said, "we want to get usage."

????Nadella spoke some truth in other areas as well. Grilled by veteran journalists Walt Mossberg and Kara Swisher at the new version of their old industry event in Rancho Palos Verdes, Calif., Nadella said Microsoft builds devices to help create demand -- not because it wants to be a device manufacturer. "Software is the most malleable resource," he said, an interesting word choice. "In order to be in the hunt you need to build devices. You need to be all in." He also didn't mince words on the failures of Microsoft and its partners compared with Apple. "The PC ecosystem needs new innovation," he said. In fact, he thinks Microsoft needs to build the "next new thing." That's a tall order, but a good aspiration.

????The Microsoft CEO revealed no new strategic initiatives. He defended Microsoft's commitment to search and to its recently completed acquisition of Nokia, calling the first core technology and the latter a "means to an end," namely a toehold in mobile software through ownership of a big device maker. He unveiled a nifty product called Skype Translate that enables callers on the Microsoft-owned Skype service to speak to each other in their native language and have their dialogue translated by a computer and spoken out loud. (The demo was conducted in English and German.)

????The CEO, whose demeanor is the polar opposite of his predecessor, Steve Ballmer, spent some time telling his personal story. Two of his three children have special needs, he said, one being a quadriplegic. He said he struggles all the time with work-life balance. An only child, Nadella credited his economist father and literature-professor mother with not pressuring him to succeed academically and professionally, an unusual posture for middle-class Indian parents of his time, he said.

????A truth-teller though he may be, Nadella isn't above the occasional chief-executive-level platitude -- or outright whopper. Asked to assess the latest Surface tablet, he called it "promising," acknowledging that that's what you call a product that hasn't succeeded yet. On the subject of assessing Google, Nadella sounded like his peers in CEO-land. "I don't know what Google's strengths and weaknesses are because I don't think about that," he said. That one is tough to believe, and one almost hopes he's fibbing in this case. Nobody's perfect.

????Google co-founder Sergey Brin didn't add much to the conversation about Google's strengths and weaknesses in his onstage interview. Brin explained his curious status as board member, pal of CEO Larry Page and head of Google X, the company's "moonshot" arm. In effect, he runs the relatively small research group -- responsible for such initiatives as Google Glass, self-driving cars and high-altitude balloons for delivering Internet access -- and not much else. He said, quite credibly, that he's happy to leave all the headaches of running a giant company to Page.

????Brin let loose quite a handful of interesting nuggets during a rambling and often unfocused interview dominated by a discussion of self-driving cars. Google X has precisely eight projects, four of which Brin discussed, and he won't allow new ones until a current member of the class "graduates." He said the company has a group that is "approaching 1,000 people" working on Internet security. He said the company plans to build 100 to 200 self-driving cars and is working with automotive suppliers in the Detroit area, Germany and California. He quite candidly said "business questions" about driverless cars would be left for another day, a rather Googley and altogether believable assertion.

????Brin wore a version of Google Glass for a portion of the interview, and he pooh-poohed the controversy over the product, namely the meme in the media that only an obnoxious techie would wear the computerized spectacles in public. At the same time, Google knows it has a potentially contentious product on its hands. A member of the audience asked if Google glass could use facial recognition to help a user identify someone they are talking to -- a particularly alluring feature at an industry conference. "We've asked glass wear manufacturers not to put facial recognition in Glass," Brin said. "Society is still formulating its opinion on that."

????Thus ended an evening with yet more truth-telling. Could it be a trend?

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