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上市在即,阿里巴巴新推美國(guó)電商平臺(tái)對(duì)撼亞馬遜

上市在即,阿里巴巴新推美國(guó)電商平臺(tái)對(duì)撼亞馬遜

Geoffrey Smith 2014年06月16日
據(jù)稱,阿里巴巴在美國(guó)推出的電子商務(wù)平臺(tái)11 Main打算靠?jī)r(jià)格戰(zhàn)吸引規(guī)模較小的商戶。業(yè)內(nèi)人士分析,阿里的目的是為了在上市前提升在美國(guó)的知名度。

????中國(guó)電子商務(wù)巨頭阿里巴巴控股集團(tuán)進(jìn)軍美國(guó)市場(chǎng),直逼eBay和亞馬遜(Amazon.com Inc)的老巢,在美推出名為11 Main的全新購(gòu)物平臺(tái)。

????阿里巴巴定于今年夏天晚些時(shí)候在美上市,在此盛事前推出11 Main,無(wú)疑將提升阿里巴巴在美國(guó)的知名度。據(jù)《金融時(shí)報(bào)》(the Financial Times )報(bào)道,11 Main平臺(tái)初期將專注于時(shí)裝、家居和收藏品等類別。

????《華爾街日?qǐng)?bào)》(the Wall Street Journal)稱,11 Main總裁邁克?埃弗勒在采訪中表示,這個(gè)平臺(tái)將通過(guò)收取比其它現(xiàn)有網(wǎng)站更低的傭金,重點(diǎn)吸引規(guī)模較小的商家。

????11 Main平臺(tái)由阿里巴巴在2010年收購(gòu)的兩家B2B 平臺(tái)企業(yè),也就是Vendio和Auctiva開(kāi)發(fā)。阿里巴巴曾表示,收購(gòu)Vendio和Auctiva是為了發(fā)展公司的B2B2C產(chǎn)業(yè)鏈。

????另外,阿里巴巴近來(lái)繼續(xù)大舉收購(gòu)。這家公司表示,將在現(xiàn)有持股的基礎(chǔ)上,收購(gòu)優(yōu)視公司(UCWeb Inc.)剩余的33%股份(最新消息:UC公司6月12日宣布全資并入阿里巴巴公司)。據(jù)總部位于北京的研究公司iResearch稱,優(yōu)視是中國(guó)最大的移動(dòng)瀏覽器公司,季度活躍用戶高達(dá)5億。截至今年2月,它在中國(guó)國(guó)內(nèi)市場(chǎng)的份額將近66%。

????阿里巴巴表示,本次收購(gòu)將采用股份和現(xiàn)金相結(jié)合的方式,但拒絕透露更多關(guān)于估值的細(xì)節(jié)。

????而就在一周前,阿里巴巴才剛剛宣布將斥資1.9億美元,收購(gòu)廣州恒大足球俱樂(lè)部(Guangzhou Evergrande)50%的股權(quán)。上市在即,阿里巴巴此舉引發(fā)了投資者關(guān)于這家公司業(yè)務(wù)重心的擔(dān)憂。阿里巴巴上市的估值或?qū)⒊^(guò)1000億美元。(財(cái)富中文網(wǎng))

????譯者:項(xiàng)航

????China’s e-commerce giant Alibaba Holding Group is taking on eBay Inc EBAY 1.20% and Amazon.com Inc AMZN 0.84% in their own home market, launching its own new marketplace called 11 Main.

????The new platform, which will raise Alibaba’s profile in the US ahead of its blockbuster IPO planned for later this summer, will focus on a limited number of categories to start with, such as fashion, home and collectible items, the Financial Times reported.

????It will aim to attract business from smaller merchants in particular by asking lower commissions than other, existing sites, the Wall Street Journal quoted 11 Main President Mike Effle as saying in an interview.

????The platform has been developed by Vendio and Auctiva, two mainly B2B platforms that Alibaba bought in 2010, with a view to growing what it called a B2B2C franchise.

????Separately, Alibaba continued its recent buying spree, saying it would buy the remaining 33% of UCWeb Inc. that it doesn’t already own. UCWeb is the largest mobile browser company in China, with more than 500 million quarterly active users and a domestic market share of just under 66% as of February, according to Beijing-based research company iResearch.

????Alibaba said it would use a combination of shares and cash to pay for the deal, but declined to give any more details about its valuation.

????The deal comes only a week after the company said it would buy a 50% stake in Chinese soccer club Guangzhou Evergrande for $190 million from a real estate developer. That deal has raised concerns with investors about Alibaba’s corporate focus ahead of the IPO, which is likely to value it at over $100 billion.

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