改變世界的12家公司
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????10. Facebook ????十年前，就讀于哈佛大學(xué)（Harvard）的本科生馬克?扎克伯格推出了讓世界互聯(lián)互通的服務(wù)。十年后，F(xiàn)acebook距離13億活躍用戶的目標(biāo)越來(lái)越近，其中五分之三的用戶每天登錄Facebook。通過(guò)不斷滾動(dòng)的個(gè)人更新（許多網(wǎng)站的主打內(nèi)容）“新聞饋送”，F(xiàn)acebook引入了瀏覽網(wǎng)頁(yè)的新方法。此外，F(xiàn)acebook還利用人際關(guān)系，而非頁(yè)面鏈接，推出了組織數(shù)字信息的新方法。在這個(gè)過(guò)程中，F(xiàn)acebook徹底改造了網(wǎng)絡(luò)品牌營(yíng)銷，用高度針對(duì)性的廣告取代了廣受非議的橫幅廣告，而這在2013年為它帶來(lái)了79億美元的銷售額。剛過(guò)而立之年的扎克伯格繼續(xù)經(jīng)營(yíng)Facebook，他慷慨捐款推動(dòng)教育改革；截至目前，他已經(jīng)出資2.2億美元，用來(lái)推動(dòng)新澤西州紐瓦克市和舊金山灣區(qū)的學(xué)校改革?！狫essi Hempel |
????10. Facebook ????A decade after Mark Zuckerberg, then a Harvard undergrad, launched a service to connect everyone in the world, Facebook FB 0.02% is growing closer to its goal: 1.3 billion active users, three-fifths of whom log on every single day. Facebook introduced a new way to navigate the web—via the scrolling “newsfeed” of personal updates that has become a staple on many websites—and a new way to organize digital information—via personal relationships instead of page links. In the process, the company reinvented brand marketing on the web, replacing the reviled banner ad with highly targeted ads that brought in $7.9 billion in sales in 2013. Even as Zuckerberg, who just turned 30, continues to run Facebook, he’s using his largesse to tackle education reform; he has pledged $220 million so far to school reform efforts in Newark, N.J. and the Bay Area. —Jessi Hempel |
